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Work Background
LawbrokrAdvisor
May. 2023 - Sep. 2023Calgary, Alberta, Canada · RemoteProviding advice and guidance to the Lawbrokr team with regard to product strategy and product marketing.
Cloud Reach BoutiqueFounder
Apr. 2023HybridI help law firms grow by optimizing their online strategies and connecting them with their ideal clients. If you are tired and feeling lost in the ever-changing digital landscape, I’m here for you. My approach to scaling businesses, and to life, is grounded in empathy. I take the time to listen, to understand your goals and challenges, and then craft strategies specifically for your firm that will drive the results you are looking for. What is hindering your law firm growth right now? Does any of this resonate with you? → Your prospective clients aren't finding you online? → Struggling to generate new leads? → Wasting time on poor quality leads? → Internal processes are cumbersome and creating a drag on your productivity? Whatever your greatest challenges, I will work closely with you to identify bottlenecks, develop strategies, and implement tactics that will drive results. If you’re struggling to grow your business - if you need a reliable source of new clients that are the right fit for your firm - I’d love to connect. Lynette Loeppky
Cloud Reach Boutique
lynette@cloudreachboutique.com
403-619-0355
LawbrokrOperations and Communications
Nov. 2022 - Apr. 2023Calgary, Alberta, Canada · RemoteProviding product and operations leadership to the talented team at Lawbrokr with a focus on:
→ Product strategy, prioritization and roadmap
→ Establishing processes to help the team align on product priorities and streamline communication between CEO and developers
→ Marketing, communications - crafting core messaging
→ Website refresh
Career BreakHealth and well-being
Jun. 2022 - Nov. 2022Calgary, AlbertaTook a breather to spend time with family and enjoy creative exploration
Clio - Cloud-Based Legal TechnologySenior Product Manager
Apr. 2020 - Jun. 2022Calgary, Alberta, CanadaProduct responsibility for Clio’s communications portfolio including a communications initiative tied to 2021 OKRs. → Led the charge to solicit, gather, organize and communicate customer feedback, market trends and competitive analyses to create a compelling communications vision and roadmap. → Provide product leadership and manage release strategy and planning for a team focused on the delivery of a high priority communications functionality. → Direct responsibility for communications initiative outcomes: providing strategic leadership for several teams focused on communications projects that were core to the success of Clio’s 2021 OKRs.
Nureva Inc.Senior Product Manager
Feb. 2019 - Mar. 2020Calgary, Canada AreaSaaS product manager for Span workspace collaborative software. → Led three development teams with embedded UI designers, QA and automation test engineers to continuously improve customer experience → Created stickiness through prioritization, design and development of new features, as well as incremental and substantive improvements.
Nureva Inc.Product Manager
Jun. 2014 - Feb. 2019Calgary, AB, CanadaAs part of a small innovation team, conceived the idea of the Span Workspace and the collaboration experience
→ Established the initial functional and technical requirements. → Successfully launched V1 of the Span Workspace. → From 5000 users in the first year, achieved 53% growth in the second year, and 87% the following year and 102% the year after that.
Evosite Control RoomsDirector of Sales Marketing
Apr. 2013 - May. 2014Recruited to expand the business from a regional entity to a national and international contender with front-line responsibility for national and international business development. → Motivated and managed the sales team to achieve a 40% increase in qualified sales leads and 25% increase in sales revenue
→ Worked closely with the sales team to close first national projects.
Tresco Industries LtdDirector of Business Development
Nov. 2010 - Apr. 2013On-siteUncovered new project leads through strong network of contacts and focused “hunting”. → Built a pipeline that generated a 65% increase in new leads. → Mentored sales reps in how to find new projects, network, nurture, and close
→ Played a key role in finding, nurturing and closing the two largest and most complex control room projects in Tresco's history – from initial contact, through requirements gathering, to bid generation and contract review.
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