AverdaBrand & Marketing Communications Director
Oct. 2018 - Apr. 2023London, United KingdomPut in place the brand and marketing communications strategy answering the strategic shift in the business
Develop the yearly corporate budget and the regional marketing budgets with the relevant leaders and oversee execution Develop and implement an end-to-end digital Customer Experience
Work on positioning Averda as the market leader in waste management in the emerging world
Lead the brand and communications activities across 34 cities of operations Member of the change management committee and lead the change communications
Grow and lead the B&MC teams across the world
Lead commercial communications campaigns