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Work Background
Maven Marketing Solutions, LLCFractional Chief Marketing Officer - Bekatec Online Solutions Inc.
Mar. 2024 - Dec. 2024Austin, Texas, United StatesChief Marketing Officer for Bekatec, an international online technology service provider with a team of more than 60 professionals in 3 different countries with a proven track record of managing and editing websites for some of the world's largest consumer goods companies. Bekatec is committed to delivering high-quality, cost-effective solutions in the Adobe Experience Manager content management solution tailored to the unique needs of their enterprise clients throughout Europe and North America. @adobe, #AEM
Maven Marketing Solutions, LLCFractional Chief Marketing Officer - Optima Office
Feb. 2024Austin, TXFractional Chief Marketing Officer for industry-leading, outsourced accounting and human resources management service for businesses of all sizes. Founded in 2018 by industry veteran Jennifer Barnes, Optima Office is a 100% woman-owned business and serves over 300+ companies nationally, working both onsite and remotely, with the ability to scale teams up or down according to their client's changing needs. Optima emphasizes employee retention for consistent service, valuing reliability, kindness, efficiency, and strong communication skills with a company motto of "Happy Staff = Happy Clients."
Maven Marketing Solutions, LLCFractional CMO & Business Coach - Adaptus, LLC
Apr. 2014 - Mar. 2021Austin, TX• Successfully branded and launched the industry-leading SaaS cybersecurity solution for Salesforce. • Responsible for all aspects of marketing, resulting in 300% growth within 12 months, steady growth year-over-year, and a preferred solution/ vendor rating from Deloitte, which was a game changer for the company.
Maven Marketing Solutions, LLCFractional CMO & Business Coach - ABC Longhorn Moving
Mar. 2011 - May. 2020Austin, Texas, United States• Successfully rebranded and launched one of the Austin Metro area's oldest commercial and residential moving companies. • Responsible for all aspects of marketing, including infrastructure and sales/marketing process management which resulted in 40% growth year-over-year, and very successful acquisition in 2020.
Maven Marketing Solutions, LLCFractional Chief Marketing Officer (fCMO)
Jul. 2009Austin, Texas AreaFounder and CEO of a boutique, strategic marketing and business coaching agency in Austin, TX, for small, mid-cap, and large enterprise organizations within a wide range of industries since 2009. Services focus on process-driven, integrated revenue marketing programs and driving quantifiable results quickly. Key to my success has been a strong focus on marketing operations, infrastructure, and process management to create strong synergies between marketing, sales, and customer service to drive recurring revenue consistently. I have worked with dozens of organizations, ranging from startups to large enterprises, where I have successfully branded, launched, and aggressively grown revenue as their fractional Chief Marketing Officer under both long-term (7-9 years) and short-term (12-month) durations. I specialize in revenue marketing, and my integrated programs drive quantifiable results quickly. My programs have helped many companies grow exponentially and have led to mergers and acquisitions of their own, and I'm proud of the value and results I bring to organizations of all sizes. #fractionalcmo, #businesscoach, #saas, #lifesciences, #cybersecurity, #fintech, #hospitality, #professionalservices, #revenuemarketing, #executivecoach
Maven Marketing Solutions, LLCStrategic Marketing Copywriter
Jul. 2009Austin, Texas Metropolitan AreaWith a background steeped in marketing communications and PR for both B2B and B2C markets, my strategic copywriting services are designed to initiate an action that elevates your brand against
competitors and leads to revenue — set up a meeting, create a new sales opportunity, or sell a product or service directly. Strategic copywriting is different from standard copywriting. It considers the clients' competitive landscape and helps educate the reader about the superiority of your product or service with an objective, friendly, and professional tone. And all communications should follow the brand management brief with competitive positioning and keywords to drive organic SEO. Services include but are not limited to short-form and long-form writing, website copy/wireframing, advertising copy (including PPC), social media copy, case studies, white papers, data sheets, blog posts, eNewsletters, executive communications, press releases, media relations, sales communications, anything sales, marketing, and public-relations related. #copywriter, #strategiccopywriter, #marketingwriting, #writer
KollmorgenMarketing Director
Dec. 2008 - Aug. 2009Santa Barbara, California Area• Led all facets of lead generation, messaging, advertising, marketing, and sales through online channels for a $700M global leader in integrated motion control technologies. • Coordinated search engine marketing and optimization (SEM/SEO) strategies. • Collaborated with product marketing to release products and with PR agencies to create marketing materials, including white papers and application notes. Oversaw relationships with five key vendors. • Managed a $1.2M operating budget. • Ignited an increase in lead generation activities, including sales cycle and service response times, through the transformation of the lead management process. • Orchestrated design of integrated CRM and enterprise product management platform that delivered significant improvements in customer service strengthened sales channel relationships, and fueled up/cross-sell revenue. • Captured $4.5M in sales opportunities within 60 days of lead generation program launch, growing qualified leads from scratch to 500. • Instituted lead/campaign tracking solution into CRM system to measure ROI on various sales initiatives. • Implemented vertical marketing campaigns as well as monthly eNewsletter to stimulate sales growth. • Overhauled sales and marketing model to a vertical, value-based framework, updating all materials and content for a unified brand approach.
KollmorgenDirector, Product Marketing
Apr. 2008 - Dec. 2008Santa Barbara, California Area• Devised and executed marketing strategies to support product sales throughout North America and Asia for the global leader in integrated motion control technologies. • Led direct marketing and PR activities to drive lead generation. • Managed a $100K annual marketing budget and one direct report. • Constructed a new lead generation program, improving efficiencies while generating 150 qualified leads valued at $6M in just 60 days. • Established joint seminars with strategic partners and structured distributor cooperative marketing initiatives. • Secured $10K in cost savings by improving infrastructure and management of marketing collateral library. • Designed and implemented a consistent branding strategy, including a new logo and updated website architecture.
YardiMarketing Director
Sep. 2005 - May. 2008Santa Barbara, California Area• Managed five internal resources in all aspects of public relations, media planning, client relations, advertising, and direct marketing for the leader in enterprise management software for commercial and residential real estate services across North America. • Engaged clientele to understand business objectives and to develop winning strategies. Oversaw product marketing and go-to-market campaign development. Administered a $800K annual budget. • Developed an award-winning product advertising campaign and gained a critical foothold in the commercial real estate market. • Crafted a comprehensive trade show strategy, including new booth design, that positioned Yardi as the enterprise software market's premier real estate management player, leading to $25M in opportunities within six months. • Initiated print and online campaigns featuring editorials and client testimonials. • Guided website overhaul and implementation of SEO campaign that improved natural search engine ranking from #50 to #1 within six months for competitive, market-specific keywords.
Veeco InstrumentsMarketing Communications Manager
Jul. 2000 - Nov. 2004• Guided marketing communications activities through all phases of market analysis, product launch, direct mail, advertising, PR, tradeshows, and events, as well as sales support for NASDAQ-traded specialty microscope manufacturer for research and semiconductor sectors. • Oversaw a team of two with a $1.8M budget. • Selected to lead the department after just five months upon Director's resignation. • Recognized for generating $20M in sales as part of the most successful product launch in company history. • Redesigned website content and functionality, resulting in improved performance and search engine rankings.
S.P.A.R.K.L.E. Non-Profit Community OrganizationExecutive Director
Sep. 1994 - Aug. 1997Santa Barbara, California, United StatesExecutive Director of all-volunteer, non-profit community organization responsible for raising $100k+ per year to produce and manage the 4th of July celebration for the City of Santa Barbara - the Santa Barbara Patriotic Association for the Return of Kabooms to Light the Sky for Everyone. • Managed 40+ volunteers year-round. • Raised $100k+ per year from grass-roots marketing efforts with $0 funding. • Successfully transformed the 4th of July celebration in Santa Barbara, CA, into a family day with a carnival on the pier, food/art vendors on the beachfront, a free concert for the public, and 2nd largest fireworks celebration in California. • Worked with Parks and Recreation, Police, Fire Departments, and City Council to manage/transform the holiday.
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