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Work Background
The Royal Commission for Riyadh CityDirector - City Creative Services & Riyadh Expo 2030
Aug. 2021Riyadh, Saudi ArabiaResponsible for creating RCRC’s brand guidelines, policies and procedures. Developing the Riyadh City Brand while simultaneously creating the Riyadh Brand Strategy in line with Vision 2030. Overseeing all creative services under RCRC’s mandate. 60+ projects including Riyadh’s mega projects.
The Red Sea Development CompanyCreative Manager
Aug. 2018 - Jul. 2021Al-Riyadh Governorate, Saudi ArabiaCompany:
The Red Sea Development Company (TRSDC) has been incorporated as a closed joint stock company, wholly owned by Saudi Arabia’s Public Investment Fund (PIF). The company has been established to develop and promote a new international luxury tourism destination that will set new standards for sustainable development and bring about the next-generation of luxury travel. The project was announced in July 2017 and is one of the three Giga Projects aimed at diversifying the Saudi economy in keeping with the Kingdom’s 2030 Vision. Job Description:
- Build, lead, and review work of the creative team in the production of all web, print, and digital marketing collateral
- Spearhead and manage content strategy for both small-scale and large-scale projects, harnessing strategy, digital and brand design, compelling content, and technology
- Collaborate with the marketing and other departments in developing marketing plans, analyzing results, and identifying opportunities
- Develop internal marketing campaigns that translate marketing objectives across business units into clear and motivating creative strategies
- Supervise a cross-functional team of graphic designers, digital designer, copywriters, social media experts, photographers/videographers, and project managers in the strategic development of messages and deliverables
- Prioritize work and resources across engagements based on short- and long-term needs, establishing production schedules by collaborating with designers, copywriters, and production departments
- Conduct brainstorming sessions with creative team, maintaining strategic and creative thinking to develop innovative and actionable creative initiatives in a fiscally responsible manner
- Review and approve art and copy developed by the team, ensuring deliverables that effectively address marketing goals and challenges
- Present, or oversee presentation of final concepts, and obtain approvals for deliverables
Ras Al Khaimah Tourism Development AuthorityCreative Services Manager
Oct. 2015 - Aug. 2018Ras al-KhaimahCompany:
The Ras Al Khaimah Tourism Development Authority (RAK TDA) was established in May 2011 as a Government of Ras Al Khaimah entity. Its purpose is to develop and promote the Emirate’s tourism infrastructure and potential both domestically and abroad and establish the Emirate of Ras Al Khaimah as a luxury travel destination. Job Description:
Leads and directs the design and production of visual and audio materials and media used for advertising, broadcast, and web communications. Oversees creation of art, photo, video, and layout design. Establishes and implements design and format standards and processes to produce consistent and high quality results. Selects any outside or contract vendors and approves and coordinates projects.
LightHouse Advertising AgencyArt Director / Brand Developer
Nov. 2013 - Sep. 2015Dubai, United Arab EmiratesCompany:
The preeminent producer of outdoor advertising and marketing products. Our print and production technology have set the industry standards for branded out-of-home advertising. From conventional print, dye sublimation printing, custom inflatables, and full services events, we fulfill it all. We create massive visibility for our clients by getting their brands, locations, and events noticed with uncompromising size and style. Specialties include printed canopy tents, Flex Flags, table covers, sky dancers, inflatables, back drops, and all forms of digital printing. Job Description:
Responsible for the visual style and images in magazines, newspapers, product packaging, and movie and television productions. Create the overall design and direct others who develop artwork or layouts. Typically oversee the work of other designers and artists who produce images for television, film, live performances, advertisements. Determine the overall style or tone, desired for each project and articulate their vision to artists. The artists then create images, such as illustrations, graphics, photographs, or charts and graphs, or design stage and movie sets, according to the art director’s vision.
J. Walter Thompson WorldwideSenior Creative Designer
Jan. 2012 - Feb. 2013Dubai, United Arab EmiratesCompany:
Like the city it's in, J. Walter Thompson Dubai is a meeting point of cultures and personalities. With over a hundred people, we find influence, interest, and creativity in predictable and unpredictable interaction between our Internationalistas in Dubai and across our network. International imagination with technical innovation inspire business-based communication solutions; our commitment to develop ideas that help drive the brands and business of our local and international clients. Job Description:
Responsible for conceptualization and implementation of design of solutions that meet team strategies from concept to completion. Creating concepts, comps, layouts and final art. Produce and oversee digital and print creative solutions to address our marketing needs. Executing marketing projects from conception to production, including websites, brochures and product packaging. Ensure the design team promotes brand through delivering high quality pieces on tight deadlines.
GEO News Live TVExecutive Marketing
Jul. 2010 - Dec. 2011Dubai, United Arab EmiratesChannel:
Geo Television Network started out with its flagship channel Geo TV in April 2018 but has since launched several other channels which include the following: GEO TV Entertainment, GEO News, GEO Kahani, GEO Super (Sports) and GEO Tez (Comedy) Job Description
Played a significant role in the development of the script or screenplay. Helped in the packaging process or contributed important creative ideas to the production. Responsibilities delegated to them by the Producer. Work on the development and pre-production stages, and on the production. Duties can range from supervising the production design team or post production, or co-ordinating the work of visual effects companies. They also carry out any production work that is not covered by one of the other production roles (e.g. Executive Producer, Co-producer, Line Producer).
Cactus CommunicationsCreative Associate
Feb. 2008 - Apr. 2010Dubai, United Arab EmiratesWorked in a Creative Team
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