James Lombardi - Marketing Director, Adsquad Marketing Agency

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Work Background

RevStepMarketing Director

Aug. 2021 - Apr. 2023Salt Lake City, Utah, United States⬩Orchestrated a high-performing team of 7 marketing professionals, collaborating seamlessly across various departments, resulting in streamlined operations, efficient campaign execution, and exceptional client satisfaction. ⬩Spearheaded marketing initiatives for clients spanning 7 different timezones, delivering tailored strategies and seamless communication, resulting in successful global campaigns and increased brand visibility across diverse markets. ⬩Pioneered a client-centric approach, establishing rapport and cultivating strong relationships with a diverse clientele, effectively utilizing my language skills in English, Portuguese, Spanish, French, and Italian. This resulted in improved client satisfaction, enhanced cross-cultural understanding, and ultimately, long-term partnerships.

LaunchModeMarketing Strategy Consultant

Mar. 2019 - Oct. 2021⬩Improved ROI for Ecommerce companies by cutting advertising expenditures by 50% in 4 months, while maintaining, and eventually increasing, the ROAS with better processes and creatives on Facebook/Instagram ads ⬩Revamped the Shopify stores with better product pictures, copywriting, user generated content integration, and upsell funnels at and after checkout, increasing AOV in 19% in 4 months ⬩Developed paid ads campaigns using Facebook/Instagram ads, Snapchat ads, Tiktok ads, and several influencer campaigns which resulted in an increase of 15% of followers in 4 months

CrowchildTechnology Strategy Consultant

Aug. 2016 - Feb. 2019Salt Lake City⬩Created and revamped several websites using platforms like Wix, WordPress, and Shopify for the new acquisitions in the portfolio, being a vital part in the revitalization and strengthening of the acquired businesses ⬩Conceived, designed, and built a variety of Excel tools using Visual Basic. The tools increased spending perception and led to better solutions for diminishing operations expenditures in the portfolio businesses ⬩Used technical skills in programs such as Excel, SQL, PowerPoint, Word, Access, and Visio to perform thorough research, analysis, and presentation of large amounts of data

AdSquad AgencyMarketing Strategy Consultant

Jan. 2016Salt Lake City, Utah, United States⬩Develop in-depth marketing audit for clients, providing quality marketing and sales insights as part of the due-diligence process and strategy development stage ⬩Work directly with business owners and their teams building solutions, processes, and templates to identify scalable strategic opportunities within their marketing and sales funnel processes ⬩Guide initial implementation of strategic plans with cross-functional teams from marketing, finance, sales, and operations to reach the established goals

Morgan StanleyCredit Risk Analyst

Jun. 2015 - Aug. 2016Salt Lake City, Utah, United States · On-site⬩Supported a $23 billion securities-based lending portfolio depicting credit key risk and performance indicators by building reports using advanced Excel, VBA, PowerPoint, and Access ⬩Mitigated exposure on the loans with concentrated positions in the portfolio by providing senior management with regular research and analysis on securities and sectors ⬩Improved productivity by communicating with finance, operations, and IT departments to understand and streamline processes, finding and reporting issues on major reports thus improving their timing and accuracy

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