Specialized Bicycle ComponentsEuropean Integrated Marketplace Specialist
Sep. 2018 - May. 2019Nijmegen en omgeving, NederlandAs European Integrated Marketplace Specialist, I'm part of the team that is responsible for formulating, executing and monitoring Specialized's omni-channel concept. Our Integrated Market Place bridges the gap between digital and physical retail, so customers can seamlessly interact with Specialized and its retailers, both online and offline. The Integrated Market Place strategy ties together five different channels: Physical Retail, Rider-Direct, Click & Collect, Drop Shipment and Find Nearby. During the phased introduction, our team supports the individual markets in Europe before, during and after the implementations.