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Work Background
Steve MaddenHead of International Marketing
Nov. 2024New York, United StatesOversees international brand and marketing for Steve Madden across Canada, EMEA, LATAM, and APAC, managing a significant portion of the business. Bridges Global HQ with global markets, ensuring brand consistency through localization strategies, while providing resources, managing budgets, and building key partnerships.
Foot LockerPartner Marketing Director
Aug. 2023 - Nov. 2024New York, New York, United StatesCraft Strategic Partnerships: Identify and secure collaborations with brands, athletes, influencers, or organizations that resonate with Foot Locker & Kids Foot Lockers target audience. Fuel Co-Marketing Campaigns: Leveraging partner strengths, develop and execute impactful marketing campaigns that generate excitement and drive sales for both KFL & Foot Locker and partners. Cultivate Relationships: The bridge between Foot Locker, KFL and its partners, ensuring clear communication and fostering successful, long-term best in class partnerships. Measure & Optimize: Track results, identify areas for improvement, and constantly optimize strategies to maximize the impact of each collaboration.
Altered Space NYCProject Director
Oct. 2020 - Dec. 2022New York, United StatesOne-stop shop for a range of strategic services that ignite and accelerate growth across diverse industries. We provides customizable solutions to transform your business, including: Project Management: We streamline execution, ensuring your projects are delivered on time and within budget. Store Planning: We optimize your physical space to maximize customer engagement and sales.
Visual Merchandising: We create compelling in-store experiences that captivate your audience. Brand Strategy: We craft a powerful brand identity that resonates with your target market. Diversity & Inclusion Consulting: We empower you to foster a welcoming and inclusive environment that strengthens your brand and attracts top talent.
Foot LockerDirector of Brand Marketing
Apr. 2020 - Aug. 2023New York, United StatesLeading brand strategy and omnichannel marketing for all Foot Locker US business lines (Men's, Women's, Children's). Owned the omnichannel strategy, developed impactful campaigns, and leveraged data for customer-centric marketing.
adidasRegional Visual Manager - East Coast NAM
Jan. 2017 - Apr. 2020Greater New York City AreaRegional Growth Catalyst | Cultivating Brand Excellence at adidas NAM Drove regional growth for adidas NAM through strategic leadership and a commitment to brand excellence. Spearheaded a unified visual strategy, empowered cross-functional teams, and championed diversity & inclusion initiatives (trained 3000+ employees). Proven ability to manage budgets, oversee construction projects, and drive flawless execution of marketing campaigns.
Key Achievements: Successfully launched two flagship stores in New York City.
Awarded "Best Factory Concept" in North America Retail (2019).
adidasCTC Global Visual Merchandising Manager
Apr. 2015 - Jan. 2017GermanyGlobal Brand Experience Architect | adidas Safeguarded brand consistency across all consumer touchpoints (retail, wholesale, franchise, online) in key global cities. Led the innovation and management of visual merchandising tools for global brand alignment. Developed and delivered training programs for international markets, ensuring all teams understand and implement adidas' VM strategy. Managed external agencies (visual specialists, software developers) to optimize brand presentation. Spearheaded process improvement initiatives such as global space management tool rollout. Managed project budgets and ensured efficient resource allocation. Facilitated seamless collaboration between departments to achieve operational.
C&AEuropean Senior Manager - Children's Division
May. 2014 - Mar. 2015Brussels Area, BelgiumPan-European Visual Merchandising Strategist: Collaborated with Buying and Allocations teams across Europe (18 countries, 1500+ stores) to translate visual merchandising plans into optimized product assortments, quantities, layout, and materials. This strategy directly influenced consumer buying behavior and sales based on data insights. Children's Department Growth Champion: Led the Go-to-Market (GTM) process for the Children's department in 18 European countries. Through data analysis, GTM process improvement, and respect for cultural nuances, achieved 30%+ growth in Children's sales within 6 months. European Store Optimization Expert: Managed the end-to-end process of store remodels and refits across Europe, collaborating with Country Managers to ensure smooth logistics and construction. Data-Driven & Culturally Aware: Analyzed seasonal sales data to optimize department collections for ROI. Balanced standardization with cultural sensitivity by considering legal restrictions and market preferences.
adidas groupDistrict Visual Merchandising Manager
May. 2012 - May. 2014London & Benelux, United KingdomDrive visual implementation & execution across 30 doors within the district. Main responsibility to maximize the profitability of stores by enforcing Global VM Strategy across the doors. Support & partner with EIM events and activations across the Region. Align Brand expectations to Consumer experience instore & OOH. KEY ACHIEVEMENTS:
DROVE WHITE CITY STORE FROM -9% TO 52% GROWTH WITHIN 8 MONTHS THROUGH ELEVATION OF STORE CONCEPT, PRODUCT & TRAINING STORE TEAMS. WHOLESALE ACCOUNT MANAGEMENT - LEADING THE STELLA MCCARTNEY HOUSE OF ADIDAS IMPLEMENTATION IN HARRODS.
Brand Alley LtdCreative Merchandiser
Aug. 2011 - May. 2012LondonManaging a team of 4, we had to achieve and maintain consistent aesthetics and visual presentation of all luxury apparel, footwear & accessories product images for a clear online consumer experience. Back office online management. Use of Adobe Create Suite Booking of Photographer & Models Ensure Brand Alley and Luxury brands vision was aligned and communicated responsibly.
GE MoneySenior Sales Liaison
Apr. 2006 - Dec. 2009Watford, United KingdomLiaising closely with Business Development managers, new Business development leads & other departments such as Customer services, Finance, Marketing & Legal.
• Developing strategies to implement and secure business with New & existing clients.
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