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Work Background
AB InBevSr Director Product, Design & CX
Jan. 2024São Paulo, Brasil
AB InBevProduct and Design Director - DTC
Feb. 2023 - Mar. 2024São Paulo, Brasil- Zé Delivery
- TaDa Delivery
- Empório da Cerveja
- Chopp Brahma Express
- Zé Express
AmbevDiretora de Produto & Design - DTC
Nov. 2022 - Feb. 2023São Paulo, BrasilLiderança do time de Produto & Design do Direct to Consumer da Ambev, cuidando dos produtos: - Zé Delivery
- Chopp Brahma Express
- Empório da Cerveja
- Vizi
Zé DeliveryChief Product Officer
Apr. 2022 - Feb. 2023São Paulo, Brasil
Cursos PM3Instrutor
Aug. 2021 - Jan. 2023
CreditasProduct Director
Nov. 2020 - Mar. 2022São Paulo, BrasilAuto Ecosystem (AutoFin, AutoEquity, Creditas Auto)
Home Ecosystem (Home Equity & Home Solutions)
Credit & Risk México 7 Tribes 30 Squads
TeraInstrutor
Sep. 2021 - Dec. 2021
CreditasGroup Product Manager
Mar. 2020 - Nov. 2020Auto Equity
OLX BrasilGroup Product Manager - Autos
Sep. 2019 - Mar. 2020São Paulo, SP, Brasil
OLX BrasilSr. Product Manager - B2B
Oct. 2018 - Sep. 2019São Paulo, São PauloResponsible for products to professionals at OLX; Pro Seller Hub:
OLX Pro
Imobilinks Integrations:
API Autoupload
XML - Feeds importer Sales tech tools:
CRM - Salesforce Management
GPAData Product Manager
Apr. 2018 - Oct. 2018São Paulo, São PauloData & Analytics: - Big Data;
- Machine Learning;
- Reporting & Dashboards
GPAFinancial Manager - Minuto Pão de Açucar, Mini Extra, Aliados, Postos e Drogarias
May. 2016 - Apr. 2018Controller of Proximity Business Unit
- 290 Extra Mini and Pão de Açúcar Minuto stores.
- 150 Drugstores
- 84 Gas Stations
- 500 small retailers (B2B): Product Manager:
Building new proximity stores models from scratch using product metodoly (Lean startup, prototype, customer problem statement, design thinking) Audit Team in Stores:
Team Management
Visit all stores 2 times per month
Building a new operational standard Business model design;
Projections on Forecast and Budget;
Analysis on performance indicators;
Automation on reports and controls; HR:
- Responsible for the 70K MULTIVAREJO employees budget management - Conducted performance studies; - Oganizational structure reviews; - Model design and transformational projects
VivaRealBrasilProduct Manager
Jun. 2015 - May. 2016São Paulo Area, BrazilOwners, Feeds and Property Quality - VivaPro App Launching (For brokers that advertise in VivaReal)
- Management of Feeds’ Squad, responsible for integration with Real Estate Market software;
- Management of Property Quality Squad, carrying out projects to improve the quality of Real Estate data in the Web portal;
- Structuring and Launching the product aiming owners to advertise directly on the web portal;
Br EstateCEO & Founder
Oct. 2012 - May. 2015Rio de Janeiro Area, BrazilCompany Start-up: From conception to product launching, structuring its development and a multifunctional team, with 2 investment rounds. Product: Prototyping and approval through design thinking techniques; Definition of functionalities; Usability and engagement analysis; Interaction with end user aiming product adjustments; Business: Financial / Legal / Accounting Structure; Team Hiring and Management; Development of Networking with major market influencers; Performance alongside with investors;
WishpondMarketing Product Management
Oct. 2012 - Jun. 2013Vancouver, Canada AreaInternational Experience - Helped Wishpond to grow in Brazil and Latin America.
TIM BrasilHR Specialist
Aug. 2009 - May. 2012Rio de Janeiro Area, BrazilPeople cost planning, control and reporting, headcount management, development and budget control within the HR area, small teams management, presentations to the company Board, financial analysis of benefits and compensation proposals. Responsible for the EVP company project, use of Marketing and Selling concepts to HR, development of informative material for the whole company and external website, development of both presential and online training for the HR team, engagement of the HR team in the project in order to change the culture, repositioned the company as one of the best place to work at in Brazil.
BrasifSr. Compensation Analyst
Jan. 2008 - Aug. 2009Development of Human Resources strategy, development of compensation Architecture (fixed and variable), incentive programs (short term and sales), benefits administration.
Casa & VideoHR Analyst
Jan. 2004 - Dec. 2007Rio de Janeiro Area, BrazilHay Methodology implementation, salary movement analysis.
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