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Work Background
Solutions by TextChief Marketing Officer
Mar. 2022 - Sep. 2022As the first executive marketing hire, I stood up the marketing function, built a team, and implemented demand generation, including ABM, content, and inbound marketing functions. In the first three months, I added additional marketing channels and increased digital engagement by 120%. I also created board reporting templates for the executive team and defined key operational analytics across sales and marketing. My team created the company's first sales toolkit including product sheets, pricing proposals, and email templates.
VyondHead of Marketing
Apr. 2016 - Mar. 2022San Francisco Bay AreaVyond's mission is to put the power of video in the hands of everyone. During my six-year tenure, I owned the company's e-commerce sales efforts, which drove 70% of revenue. I grew the marketing team from two to 18 staff and implemented the marketing tech stack from lead acquisition (online and offline) through opportunity. I created the account-based marketing (ABM) function to drive enterprise sales efforts. I also led a complete corporate rebranding (from GoAnimate to Vyond), including visual identity, brand and product messaging, and a new website. I grew Vyond's thought leadership significantly and was a featured speaker at a variety of marketing and corporate learning conferences.
shopkickMarketing Director
Aug. 2015 - Feb. 2016Redwood City, CALed B2B and B2C marketing initiatives, managing a team of five marketers. Responsible for thought leadership, brand strategy, demand generation, growth, and events. Supported sales team in acquiring brand sponsors and beacon customers while leading consumer acquisition, engagement, and retention for the mobile application.
MbloxVice President Global Marketing
May. 2013 - Jun. 2015Campbell, CAImplemented marketing automation (Marketo) and supported the growth of an inside sales team. Created inbound content marketing program from the ground up, contributing 90% of new leads to the sales funnel. During my tenure, Mblox consistently operated above the industry standard in the success of our marketing campaigns and the conversion of leads into pipeline opportunities. I managed a complete corporate rebranding, including visual identity, brand and product messaging and new website. I also increased Mblox brand awareness by 80% through thought leadership such as speaking engagements, by-lined articles, webinars, and proprietary research projects.
Everguide Pty LtdHead of Marketing & Partnerships
Jun. 2011 - Oct. 2012Melbourne, AustraliaServed as head of marketing for everguide.com.au and helped to grow the business to be the number one digital event guide in Australia. Since its launch in 2011, Everguide has won two consecutive Australian Mobile Awards for its iPhone application and was a 2012 Webby Award Honouree. I managed the entire Everguide marketing mix including advertising (SEM, Facebook & print), social media, public relations, outdoor, sponsorships, and events. In addition to my marketing responsibilities, I managed the day-to-day relationships with Everguide's sponsors and partners, including CUB (Carlton & United Breweries), Schweppes Australia, MasterCard, Nissan and the City of Melbourne. I ensured consistent and creative brand integration for these organizations through branded content, display advertising, and other marketing vehicles. I also worked with the sales team to build proposals and solicit new business for Everguide.
ComputershareSenior Marketing Manager, Investor Services
Jan. 2011 - Jun. 2011Managed all day-to-day marketing and communications activities for Computershare Australia's largest business unit. Accomplishments include: Developed and launched Investor Services division social media strategy, including blog, Twitter and LinkedIn. Led ground shift from print-based communications to online, resulting in increased web traffic and asset downloads. Packaged proprietary research into thought leadership campaign, which netted a 30% increase in web traffic, a 10% increase in Twitter followers and media coverage in the Australian Financial Review.
Air2Web (acquired by Velti)Global Marketing Director
Jan. 2010 - Oct. 2010As member of senior management team, developed & executed complete marketing strategy for new product positioning including PR, go-to-market, demand generation campaigns, advertising and events. Created thought leadership through PR, analyst relations and social media that resulted in multiple speaking engagements, bylined articles and favorable inclusion in analyst reports. Developed new website and interactive campaigns that increased web traffic and asset downloads by over 200%. Served as mobile marketing “opt-in” expert, playing pivotal role in the acquisition of new customers and the ongoing business with current accounts. Spoke at mobile marketing and interactive marketing industry events.
Concurrent Computer CorporationCorporate Marketing Director
Jul. 2009 - Jan. 2010Head marketing efforts for global organization with two divisions: video solutions and real-time computing. Manage day-to-day marcom activities in addition to product marketing and brand development.
SpinVox Inc. (Acquired by Nuance)Marketing Communications Director
Oct. 2006 - Jan. 2009Define strategy and execute marketing communications for North American division of UK-based voice-to-text messaging company with significant focus on brand creation & management, event management and channel support. Help to define and create a new market category in the telecom space through strategic marketing initiatives. Support sales team with relevant collateral and market research.
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