Neil Ruffolo - Director, Digital Marketing, Dorn Group

Feedback from Neil’s ex-colleagues

Let me see

Keep in touch with meI'm using Intch to connect with new people. Use this link to open chat with me via Intch app

Work Background

DornDirector of Digital Strategy

Jan. 2019Geneva, ILHighlights and accomplishments include: Spearheaded a comprehensive UI/UX enhancement and conversion rate optimization (CRO) strategy, resulting in a remarkable 60% year-over-year increase in e-commerce sales for a sustainable pest control products manufacturer. Orchestrated a robust content marketing strategy, leading to a consistent 30% year-over-year growth in social media audience size over five consecutive years for fluid handling solutions OEM. Doubled organic search traffic for a prominent manufacturer of advanced reflective materials utilized in high-visibility apparel, footwear, and personal protective equipment (PPE). Generated over 400 net new Marketing Qualified Leads (MQLs) within a tight timeframe of 60 days, facilitating the successful launch of a national consumer brand's expansion into industrial Maintenance Repair & Operations (MRO) markets. Strategically designed and executed a sweepstakes promotion that garnered 10,000 end-customer leads in just 180 days for a multinational electrical components manufacturer, effectively communicating the company's value proposition and elevating brand visibility. Led multiple omnichannel digital media campaigns with remarkable returns on investment (ROI) and return on ad spend (ROAS) ranging from 5X to 10X, encompassing Paid Search (Google Ads), Paid Social, Display Advertising, Connected TV (CTV), Content Syndication, and Demand Side Platforms (DSP). Provided expert guidance and hands-on expertise in marketing technology automation platforms, including Marketing Cloud Account Engagement (Pardot), Hubspot, ActiveCampaign, Act-On, MailChimp, SugarMarket (SugarCRM), and others, assisting clients in maximizing the value of their marketing investments.

DornDirector of Digital Marketing

Jul. 2013 - Dec. 2018Geneva, Illinois, United States

Waubonsee Community CollegeInternet Marketing Coordinator

Sep. 2008 - Jul. 2013Sugar Grove, ILDuring my tenure I was responsible for initiating and executing Web traffic analysis best practices for student conversion tracking, marketing channel attribution, and ROI calculation. In addition, I oversaw an institutional website revamp and CMS implementation to attract targeted consumers of higher educaton. The benefits I delivered in this role were: • Increased organic search traffic by 45% through built institutional search engine marketing (SEO/SEM) from launch to national recognition. • Developed national award-winning media campaign driving enrollment growth. • Presented "Get Online and Get in The Game" with colleagues at NCMPR national conference in Chicago. • Major contributor to three successful new facility grand openings including two extension campuses.