Hariz Lim - UX Research & Strategy, Product & Service Design Specialist | Startup Founder, UXRwiz.io | ex-Grab | ex-Standard Chartered

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Work Background

UXRwiz.ioFounder

Mar. 2024Singapore

Singapore Institute of TechnologyAssociate Faculty (Business, Communication & Design)

Mar. 2024

Standard Chartered BankManager, UX Designer

Nov. 2020 - Mar. 2024Singapore, Singapore

MING LabsUX Research Consultant

Aug. 2020 - Nov. 2020SingaporeIn partnership with ChanceUpon https://chanceupon.co/ • Co-led UX research for a digital transformation project with one of the leading telcos in Singapore, covering the customer experience of mobile, broadband & entertainment/streaming services (such as Netflix, HBO Go, Prime Video, Hayu, Viu, meWATCH) • Created user personas with in-depth analysis of customer behaviour traits & mindsets • Mapped end-to-end customer journeys uncovering pain points & delight points • Presented key research insights; ran ideation exercises with product, design & business stakeholders uncovering potential solutions & business opportunities

GrabSenior Design Strategist | UX Researcher

Jul. 2019 - Aug. 2020Singapore• Leading UX research & strategy for Grab's logistics product: GrabExpress; • Leading service design of cloud kitchen product, GrabKitchen, across multiple hyperlocal markets in Southeast Asia; • Co-created and led an ethnographic study of SME & hawker merchants in the GrabFood business, culminating in an exhibition of user-centred learnings & artefacts; • Leading interdisciplinary design of several omni-channel products - eg. Grab Driver Centre, Grab Premium Lounge, smart retail concept for Grab Store.

GrabRegional Designer (Service Design)

Aug. 2017 - Jul. 2019Singapore• Provided in-house consultancy for spatial, experience & infrastructure design; • Conducted user research fieldwork prior as part of the design process: eg. contextual inquiries, user shadowing, in-depth interviews; • Manages regional spatial design-oriented projects at Grab, supporting the end-to-end user experience and service design framework at Grab • Projects include:- - Grab Driver Centres, multiple locations in the Philippines - Grab UX Innovation Labs, Singapore - Grab Lounge, multiple locations in Metro Manila, Philipines - Grab Cafe (pop-up), Metro Manila

OSC by Norman Yeo / OSC CollectiveAssociate, Design & Business Development

Jul. 2015 - Aug. 2017• Led business development & managed client servicing; • Provided design & build consultancy, project management services for high-end residential & commercial projects, bespoke furniture design. • Managed social media accounts (Facebook, LinkedIn, Instagram) with creation & curation of content; • Launched a venture which focuses on bespoke furniture & furnishing solutions: OSC Collective

TBWA\ Group SingaporeProduct & Experience Designer

Jan. 2013 - Jan. 2013Singapore• Conceptualised brand experiences & event marketing campaigns for international lifestyle brands like Volkswagen, Mercedes Benz, Tangs, Lendlease. • Provided conceptual & technical design expertise; • Event marketing campaigns include the Volkswagen Golf GTI, Mercedes Benz CLA & 2013 Starcount Social Star Awards at Marina Bay Sands.

Suying Metropolitan StudioArchitectural Designer (Contract)

Nov. 2012 - Dec. 2012Singapore• Provided interior design and planning consultancy services in hospitality projects - proposed Capella Hainan (China) project; • Expertise in technical design, detailing & drafting; • Specialised in 3D visualisation via SketchUp and V-Ray

LION EARLCo-Founder

Jun. 2011 - Jan. 2015• Co-founded a contemporary womenswear brand designed and produced locally in Singapore; • Ready-to-wear collections were featured in 2 consecutive years at Singapore Fashion Week (formerly Audi Fashion Festival) in 2012 and 2013; • Collections were sold throughout multi-label stores and online retailers in Singapore and the region; • Managed PR & marketing needs of the brand: spearheaded publicity efforts, built relationships with members of the press and media agencies; • Managed social media accounts (Facebook, Instagram, Pinterest) with creation and curation of content;

Envelope ArchitectsJunior Architect

Jan. 2011 - Jun. 20151 Chang Chang Road Singapore 159630• Conceptualised and executed architectural & spatial designs; • Led project management with a portfolio of residential, commercial & hospitality projects. Clients include CapitaLand Malls, Panasonic.