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Work Background
Founder
Adaptive ApexFounder
Jan. 2025United KingdomI'm a communication and strategy coach, and the founder of Adaptive Apex. Over the last 14 years I have worked in a range of different business settings from startups to corporate. In my time I have identified, developed, grown and executed business opportunities through innovation, diversification and strategic approaches. I'm the author of "To See The Forest, You Need To Find The Trees" and am completing my second book called "Talk is Cheap - Unless You're a Leader". I work with business professionals to create and establish superior communication that delivers antifragile teams and leaders. My goal is to create cohesive and congruent working environments that allow everyone throughout the organisation to balance their lives.
Founder
The Mitred ApproachFounder
Feb. 2024 - Jan. 2025
Head of Operations
Wentwood KitchensHead of Operations
Feb. 2023 - Feb. 2024
Market Development and Vegetable Seed Enhancement Manager
AgriiMarket Development and Vegetable Seed Enhancement Manager
Dec. 2021 - Feb. 2023
Innovation Crops Product Manager
AgriiInnovation Crops Product Manager
May. 2020 - Dec. 2021Ingham, England, United Kingdom
Seed Sales and Naked Oat Product Manager
AgriiSeed Sales and Naked Oat Product Manager
Mar. 2017 - Apr. 2020Maltings Lane, Bury St Edmunds
Spring Wheat Breeder
KWS GroupSpring Wheat Breeder
Mar. 2015 - Feb. 2017Thriplow, England, United KingdomMy responsibilities are to develop new high yielding, bread quality spring wheat varieties that have a robust disease package. This is done through traditional methods as well as implementing new and developing technologies. I am also involved in the commercial promotion of these varieties by communicating with relevant customers.
Assistant Spring Wheat & Winter Barley Breeder
KWS GroupAssistant Spring Wheat & Winter Barley Breeder
May. 2010 - Feb. 2015Thriplow, England, United KingdomMy role is to learn from and assist the head spring wheat breeder and the head winter barley breeder. The spring wheat program is targetted at multiple markets across countries, looking for both high yielding and high quality lines. The winter barley program is targetted at the 2 row winter barley looking at feed and malting types. I am involved in the preparation of seed, field layout, drilling of seed, field selection (agronomics and phenotyping), quality testing, cross selection and the making of new crosses. I have also been given the resposibility of running and managing some of these tasks. I am also involved in collaborative R&D projects, and try to keep my skills in genetics (and associated topics) and phenotying up-to-date.
Casual worker
John Innes CentreCasual worker
Jan. 2010 - May. 2010I worked on screening a wheat population with SSR markers to fine-map the position of a fusarium head blight (FHB) resistance. I used SSCP and agarose gels to do this.

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