Kelly Cates-Thornton - Global Agile Product Owner/Manager/Scrum Master, KCT Contracting

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Work Background

VF CorporationLayoff/position eliminated

Nov. 2023Greensboro--Winston-Salem--High Point AreaVF chose to restructure and eliminate regional positions.

VF CorporationSenior Global Agile Product Owner - Digital

May. 2017 - Nov. 2023United States · RemoteSAFe 6.0 Agile Certified Senior Product Owner / Product Manager

TEKsystemsSr. Global Agile Product Owner - Digital

May. 2017 - Jul. 2020VF, Greensboro, NCGlobal Sr. Digital Product Owner (Agile) for e-commerce teams.. Vans. The North Face, Timberland -VF Corporate

Hanesbrands Inc.Manager, Online Marketing, Brand Relationships, Direct Sales (E-commerce)

Feb. 1994 - Nov. 2016Winston Salem, North CarolinaServed as the Digital Marketing expert with a focus on Social Commerce. Saved $$ by efficient community management, best practices implementation and recommendations for continued improvements. Strategically planned the future of the social e-business with internal partners: forecasting, sales, product planning, product development, fulfillment and information technology. Served as the Digital Marketing expert with a focus on Social Commerce. Saved $$ by efficient community management, best practices implementation and recommendations for continued improvements. Developed and implemented internet media strategies and budgets to meet brand sales and marketing goals and objectives. Provided project management for all digital initiatives. Liaised with vendors to optimize brand equity and brand awareness campaigns leading to significant cost savings (to include e-commerce, ad display, SMS/MMS, rich media, OLV, SEO, affiliate programs, word of mouth, social media, and custom content management.) Developed Omni-Channel online marketing recommendations for integrating B2C and Brands. Identified and managed potential channel conflicts. Served as Producer between multiple internal and external agencies daily. Assessed the health of the online businesses and worked directly with key retailers on increasing sales via promotions and premier online placements. Met with major retailers, including Dillard’s, Sears, Macy’s, Kohl’s, and JC Penney, advised re: HBI product additions, online brand merchandising, cross-sale opportunities and website navigation. Served as the champion of digital by educating others about online opportunities that integrate traditional marketing and online distribution channels. Using CRM strategies, identified social audiences to leverage, implement, monitor and analyze social commerce initiatives. Coordinated brand website development, maintenance and content development activities.