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Work Background
MontonioHead Of Design
Jul. 2022Tallinn, Harjumaa, EstoniaLeading Design at Montonio, building up our team, processes and culture from scratch, while also moving along the fast-growing platform with customer facing interfaces in all our major products.
Redefining payments and checkout on one of the fastest growing Fintechs in Europe.
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Some of current achievements.
- Delivered a brand new global website.
- Added tracking tools for gathering qualitative and quantitative data in our website and customer-facing platform.
- Kicked off a holistic customer journey mapping with multiple levels that covers every touch point with our customers.
- Delivered a whole new experience and visual for our main customer platform.
- Design System, audited and delivered, from scratch.
PrintifyDesignOps & Design System Lead
May. 2021 - Jul. 2022Tallinn, Harjumaa, EstoniaA short but impactful journey. • Grew and lead Design Org from 5 to 20 designers in different functions within 1 year, creating a culture of self-development, trust and cross collaboration.
• Created the processes that helped us design all major customer-facing product surfaces across web responsive platforms.
• Started as a DesignOps & Design System Lead and transitioned into the Head of Design Interim position.
• Managed designers in Product, Marketing (Commercial) and Branding.
• Built a dedicated DesignOps and Design System team, responsible to improve our quality levels, delivery times, standardize our processes and tooling and improve and CSAT (customer satisfaction).
• After auditing the current product state, delivered a full Design System with over 100 components with live-interactive documentation and guidelines both for Designers and Developers, scaling our production and with 100% usage and coverage.
• Implemented a 360° self-assessment feedback process to allow an automated growth framework, focusing on self-improvement and giving clarity to internal growth on their career ladder. • Improved our ceremonies to allow better collaboration between designers of different teams, diminishing silos and creating a culture of cross-team collaboration.
SuperfluidConsulting Head Of Design
Jun. 2020 - Mar. 2021HybridConsulting Head of Design, hands on and off, creating solutions and processes for Design into an exciting and thriving crypto market, helping Superfluid to go into the future of the liquid financial system.
• Interviewed customers and helped on the research of what the first MVP should be.
• Designed and delivered the first scope and vision of what Superfluid became.
• Delivered a simple and effective Design System in a few weeks in order to produce new features in scale.
VeriffDesign Lead
Feb. 2020 - Mar. 2021TallinnLead a team of talented and data-driven product designers in a multi-product structure. Responsible for creating strategies and implementing processes that allowed seamless collaboration between the Design and other teams and divisions. Lead the creation and implementation of our Design System - Genoma - throughout multiple products in the company with a success rate of 90%+.
Created and implemented our Internal Wiki, which allowed a more focused communication channel between Product & Revenue, and Product & Marketing.
Implemented a full Progression Framework that will allowed designers to take control of their future in the company and increase their impact in the Product division.
VeriffDesign System Lead
Nov. 2018 - Feb. 2020Tallinn, EstoniaDesigner at Veriff, working with the talented product team, and leading the Design System team. Along with front-end developers, we created not only an extensive component library for both designers and developers, but also a dynamic and interactive documentation with component playground. Helped to create and implement a full dashboard with our main KPIs and metrics within the Design System, and able to measure our usage and adoption of components for each internal and external product, having 100% of usage and product coverage.
PocopayHead of Design
Feb. 2017 - Oct. 2018Tallinn, EstoniaI work with the small and sharp design team at Pocopay, creating the design system for beautiful and well thought out apps for our clients and partners and our own financial mobile app. Implemented a design process that allow us to build in a quick and smart way and ease the life of our development teams.
PipedriveProduct Designer
Jul. 2014 - Feb. 2017Tallinn, EstoniaProduct Designer at Pipedrive. Helped to design one of the biggest CRMs for salespeople in the world, by delivering high quality UI/UX interfaces for all major customer-facing responsive interfaces. Responsible for pioneering the Design System (Convention UI), taking the initiative to organize, document and create the system from ground up collaborating with Engineering Managers.
PerfectLineUI/UX Designer
Sep. 2013 - Jun. 2014Tallinn, EstoniaUI/UX Designer, helping to create incredible MVP's for several startups' apps, mobile and web.
FreelancerFreelance Designer
Oct. 2011 - Aug. 2013TallinnDesign for mobile and web for clients all over the world. Examples such as MeetFrank, Spottly, Sportlyzer, Garage48, Happin!, OptimizeMe, and many others.
Guia-se Negócios pela InternetInteraction designer
Feb. 2011 - Oct. 2011Designer and team leader, designing and developing web products for web and mobile, and taking care of the pipeline of projects and task management for our team of 20+ designers and developers. Bridge between clients and designers.
JHD AdvertisingWeb Manager
Feb. 2006 - Dec. 2010BrasilManaging many different clients web projects, from the first contact with the client, helping them to structure the idea and then initiating the project. Designing and developing frontend and backend, DB, SEO. Delivery from beginning to end.
Brochura.comWeb Designer
Jun. 2003 - Jan. 2006BrasilDesigning and developing frontend and backend web projects for big companies as Tetra Pak, Mizuno, Unilever, Brazilian Air Force, Visa and others.
Guia-se Negócios pela InternetWeb Designer
Jul. 2000 - Jun. 2003BrasilDeveloping web projects for more than 200 clients.
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