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Work Background
SHINE MARKETING Marketing Director/Founder
May. 2018São Paulo, São Paulo, Brazil · Remote. Brazilian representative for Pact, agency based in LA, to welcome influencers from all over the world (APAC, EMEA and Americas) to experience CCXP event in São Paulo, Brazil. Negotiations with local vendors, organize and prepare themed dinner and party, from Nov, 15th to Dec, 3rd., 2023.
.Product launch marketing planning, strategy definition, marketing and communications team structure and job description, brand awareness strategy are some of the services provided;
•Connect consumer brands and services with Entertainment content or venues such as movies, series and streaming originals in an organic way, approach and bring in partnerships that add value and benefit to the parts involved;
•Content generation @Shine_Mkt.Ent (Instagram account) on: B2C communications, comments on Customer Experience, Cultural tips, Curiosities, Branding Efforts , Consumer Marketing and Brand Awareness Activities.
ViacomCBS Marketing Director- NICKELODEON, MTV, PARAMOUNT CHANNEL, COMEDY CENTRAL
May. 2015 - Apr. 2017São Paulo Area, Brazil · On-site• Identify opportunities and differentiated marketing actions for brand association, brand presence or brand activation; • Content marketing, digital strategy, segmentation, SEO, SEM, call-to-action posts for live events; • Promoting new TV shows by media campaigns, negotiation and organization of brand presence at events for each target audience; negotiations on promotional and media partnerships; •Media campaigns, events, promotional and media partnerships;
•Planning with NET/Claro, SKY, Vivo/GVT, Oi Operators to promote TV shows in the Operators media platforms;
•Budget and barter control; •Support Ad Sales, Trade and Consumer Products areas on special projects; •Work flow improvement with other areas;
•Fiscal year planning according to priorities and objectives
SET - Sociedade Brasileira de Engenharia de TelevisãoMarketing and Communications Consultant
Jul. 2014 - Sep. 2014• Responsible for promoting SET Expo 2014- the most important technology and new midia event in Latin America- for specialized and general press
• Management of the communications team and coordination of all vendors working at SET Expo 2014
• Participation in meetings with international partners such as NAB (the biggest event of the engineering sector in the US), IBC (responsible for the biggest event of TV engineering in Europe) and assistance to the international delegates at SET Expo (such as NHK, NTT from Japan
NetflixMarketing Consultant
Feb. 2013 - Dec. 2013•Leading role in the local advertising agency pitching process: evaluate and recommend a local media/creative agency to reintroduce Netflix and streaming service to the Brazilian consumer
•Strategy and communication “tone” of the local branding campaign together with US team. Coordination of production of TV commercials and materials delivery as the local interface with the advertising agency regarding Media, Planning and Creative •Launch of a 360 media campaign plan to position Netflix in Brazil, with a local language. The first branding campaign 100% created and produced by local agency and production house in order to speak to the Brazilian consumer
•Marketing contact person to discuss opportunities and cross promotions with consumer electronic companies, retailers, fidelity reward program companies, banks, media outlets, etc.
•Negotiation with local vendors for production of video and visual communication
•Reporting on competition initiatives in the market. Recommendations on activities to promote Netflix products (movies, TV series, Original content) in Brazil.
Warner Bros. South Inc.Marketing Director
Jul. 2002 - Jun. 2012• Experienced in designing, discussing with the WB Headquarters and defining the strategic plan for the launch of an average of 25 products/year, from positioning to approval of the 360 marketing and communications plan in Brazil: media plan , PR, promotional activities, partnerships and budget management.
• Identification of opportunities and negotiations with media outlets (open and cable TV, portals and sites, street furniture, radio stations, newspapers, magazines) for media buy discounts and for cross-promotional activities.
• Conception, planning and implementation with digital media agency of the Warner Bros. Portal – www.warnerbros.com.br –as a feeding tool for the CRM project. Responsible for the Portal integration with social media- Facebook, Twitter and You Tube WB brandchannel.
• Cross-marketing activities and sinergy with other divisions- Home Entertainment- DVD, Blu-Ray and Games-, Consumer Products – licensing of Warner Bros. characters and properties-, and the Cable TV Channels HBO and Turner – Warner Channel and TNT
•Planning, organization and implementation of events and presentations for different audiences. Management of logistics in detail for big events such as roadshows, press conferences, avant premieres, talent tours/red carpet with Brazilian and international cast and directors/ producers in Brazil.
Highlights: Over 300 movie launching campaigns also including local productions, Awarded by the Exhibition and Distribution Union/Brazil as the Marketing Professional of 2011and by Warner Bros. Worldwide Promotions area with The Tower of Excellence Award 2011.
Warner Bros. South Inc.Marketing Manager
Oct. 1995 - Jun. 2002•Management of all stages of the launch of each product from POS materials ,press and publicity efforts to the media plan and promotional campaigns
• Contact with local journalists and those based abroad to nominate them for talent interviews, set visits, international avant-premieres/red carpet • Events/premieres organization and coordination with the presence of the cast for Brazilian movies. Permanent contact with Brazilian producers and directors, such as Conspiração Filmes, Total Filmes, Rio Vermelho/Natasha and Diler & Associados for the product launch strategy. Meetings with co-producers such as Globo Filmes and SBT
Highlights: I-Best Prize, the major internet award in Brazil was given to Warner Bros. in the Best Cinema Website category for 3 years in a row. This came up through an unprecedented partnership with IBM Brasil. Brazil WB office was the first territory to launch a site outside the US.
Grupo Playcenter Playcenter- Comércio e Empreendimentos Ltda. Publicity and Public Relations Executive
Jun. 1992 - Oct. 1995São Paulo Area, BrazilPR department created from scratch in order to initiate press relations, promote the ride park (Playcenter), the indoor-parks (Playlands) and their new attractions and rides. Coordination and launch of an internal newsletter as a marketing and motivational tool to interact with employees. Management of crises in the press. Coordination and implementation of PR activities including incentive campaigns to support Sales department. Authorization and assistance to journalists visiting the park in São Paulo and various Playlands located in shopping malls. Creation and production of promotional and institutional materials. Responsible for the Customer Service area.
PR executiveAccount Supervisor at G&A (Gaspar & Associados)
Jan. 1992 - Dec. 1992
PR executiveSenior Account Executive at AAB, Ogilvy & Mather Relações Públicas
May. 1987 - Jun. 1989Senior Account Executive
Account Executive
Account Assistant
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