Romona Harrison

Sales and Marketing @CPG, Beauty

Sales & BizDevConsultingMarketingEngagement ManagerBusiness AnalystHead of GrowthBusiness Development ManagerMarketing Analytics Manager

Romona Harrison is a seasoned professional in the fields of Sales and Marketing, currently serving at a leading Consumer Packaged Goods (CPG) and Beauty company. She brings a wealth of experience in driving sales growth, strategic planning, and developing innovative marketing initiatives. Her expertise lies in understanding consumer behavior, enabling her to create effective marketing strategies that elevate brand presence and boost sales. Romona's career in sales and marketing has been marked by her ability to foster strong relationships with stakeholders, manage multi-functional teams, and efficiently navigate the competitive CPG and beauty industry. Her deep industry knowledge and proficiency in leveraging market trends have consistently resulted in successful marketing campaigns and significant sales growth for the company.

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Work Background

The Wella CorporationNational Account Manager

Oct. 2021Responsible for growing The drug channel through partnership and collaboration with national retailers and their teams. Building on the Clairol Promise, to bring that beauty to our consumers, everyday!

The Wella CorporationDEI Core team and Affinity Group leader

Jun. 2020

The Wella CorporationRegional Customer manager, Distributor Model

Jul. 2015 - Nov. 2021MidAtlantic divisionTHE WELLA Company -Professional Corporation 7/2015- Present National Account Manger - Drug Channel. October 2021 Regional Distribution Manager Mid-Atlantic division July 2016 - October 2021 Responsible for Partnering with Our Beauty partner in selling and Marketing professional Beauty Brands while gaining Marketplace dominance in Professional color, care and styling and strategic Business Branding. Representing 5 states and executing growth for NET Revenue, currently 2M+. • Achieved and or over delivered Net revenue Fiscal Year-16/17 -18/19 120%- 117% versus Prior years 2019/2020 – 196% versus Prior year ; resulting in an increase of 280K contributing a NET of 2M+ annually. • Led team in Color and Care categories versus prior- 117% • Led team in increased NEW Door accounts, Gain versus Lost doors- 365% • Manage the growth and retail strategy in each new and Existing accounts • Track the Brands Progression and Growth versus competitors. • Effectively build a support network for Our Professional Partners to pull from • Coordinate and book in-store training and support dates, and activate strategic education and event initiatives as directed by sales team leadership • Develop and frequently assess an impactful store visit call cycle for self and distributor partner, in conjunction with REM, to optimize territory coverage • Plan and execute effective in-store events to drive sales and support marketing objectives; be a professional brand ambassador and role model for the brand in-store through training and event activities • Continuously assess and evaluate each door’s productivity, sales and training results with DSC • Collaborate with Distributor Director/VP, to build impactful store-by-store action plans to address store needs and support sales goals regionally • Develop and build strong relationships with store management and staff

Romona Harrison Consultant'sAccount Management-Consultant

Jul. 2013 - Nov. 2021Montclair NJROMONA HARRISON CONSULTANTS- 7/2013- present As a Consultant, In collaboration with Small Business owners, I create strategy, centered on the rebuilding of an organizations Brand and Sales progression. The task can include Sales structure and brand management, marketing and production collaboration in anticipation, of Consumer Demand. Collaborated with Hair Industry organizations, Built a team of professionals to reimagine brand and its packaging, production, inventory, creating a NEW forecast while, rebuilding a sales force that would meet or exceed, daily goals • Develop, approve, and project scope and depth around Client Item Branding and timelines. • Collaborate with Extended agencies to ensure Client digital fingerprint is clear and on timeline. • Track progress of program, rank and publish results. Increased Sales 300+percentage points equating to additional 500k to bottom line. • Assure Associates, are adequately trained in all aspects, of Clients portfolio. • Mange budgetary Campaign expenditures to the penny, holding all stake holders accountable to budget goal. • Effective in building extended Client Networks in support of Clients programing and E-Commerce sales- Created a partnership with HSN whereby, consumer Kits were sold out, Netting an additional 100K revenue • Assist and advise the account and financial management in matters relating to account profitability such as compensation negotiations and profitability reviews. • Oversee the progression of projects, anticipating any issues that may delay outcome. • Communicate Brand, and or Program goals to all, Client related partner • Assure the recommendations of the media, finance, and creative functions are considered in the development of all marketing plans. • Created National/International Pricing Structure, representing a Tier Strategy • Collaborate with Team on Launch Tactics • Manage all Distribution contract negotiations

coca-cola EnterpriseDistrict Sales Manager, category 1 and 2-

Jan. 1997 - Jan. 2005Coca-Cola Enterprises: District Sales Manager 1997 to 2005 • Effected Marketplace Dominance increasing cases on display share over 10% in Education Channel • Managed six Account Managers and 20 merchandisers the NY/NJ Metro Area accounts in the Education, Convenience, Drug, Mass Merchants( Walmart, Target, 3rd party Wholesale accounts), Large store retailers, Petroleum, Channels from 2003 to 2005, • Sold corporate initiatives to customers based on opportunity gaps utilizing syndicated data • Managed over 40 Customer Maintenance Agreements in assigned territory • Doubled Asset placement and usage in assigned territory during 1999- driven by Education Channel

The Coca-Cola CompanyNational Account Manager

Jan. 2008 - May. 2013COCA-COLA REFRESHMENTS Coca-Cola Refreshments: National Account Executive 2008 to 5/2013 Collaborative development, communication and execution of customer market strategies to ensure achievement of volume, profit and share goals. Create marketing programming that wins Lead week(s) with retailer, while coinciding with National Marketing plans. Manage annual sales volume in excess of $50mm, through effective Category Management and collaboration with department(s). • Achieved extended gross profit increases of 3 to 5 % annually, five consecutive years from 2008 -2012. • Increased Coca-Cola market share in four separate beverage categories during 2012, resulting in incremental $12mm retail sales and $1.5mm in extended dead net gross profit • Utilized syndicated Nielsen data to illustrate opportunity gap on immediate consumption beverages resulting in placement of two hundred incremental front-end register units beginning November 2011 – contributing incremental $275 k bottom line dollars • Maximized tactical brand launch plans for Coke Zero, Vitamin water Zero, Powerade Zero and Dasani Plus. Contributed 1.1mm physical cases and $4.7 mm in retail sales over two years • Successfully Penetrated National Customer Cold equipment plan, throughout the Northeast resulting in 2mm in GP$- On all Vitamin Water/Smart Water Cold equipment placements • Out sold prime competitor in placements and Key Visibility, in 80% of national Customers Locations.

Coca-Cola European PartnersKey Account Manager

Jan. 2005 - Jan. 2008Coca-Cola Enterprises: Key Account Manager 2005 to 2008 Recruited to lead, develop and manage the annual operating plan of more than $15 Million in sales including sales forecasting, pricing, promotional planning and budgeting, distribution and marketing. Accelerate sales development and increase market share by implementing customer specific sales and trade marketing plans. Customer responsibility included King Kullen, A&P, Pathmark, Waldbaums and Food Emporium. • Directed major customer planogram project in 2006 which increased Coca-Cola brand ready to drink juice sales 35% or $1.8mm in retail sales through the analysis of external Syndicated data and internal customer sales and financial data • Identified, developed and initiated customer “operations” plan of action in 2007 which delivered $800k in incremental annual sales through the facilitation of business reviews between customers Senior VP, Regional VP and District Managers and Coca-Cola Senior Management to develop mutually agreeable business plans • Responsible for communication of customer promotional and marketing programs to 14 distribution centers in five states

McNeil Consumer HealthcareAccount Manager

Jan. 1995 - Jan. 1997MCNEIL Consumer Healthcare/ (PDN): Account Manager 1995 to 1997 • Educated/Informed/Sampled 175 General Practice Physicians • Increased sales 28-30% over prior year during 2-year period • Gained understanding of FDA Guidelines relating to pharmaceutical industry

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