Perry Ellis InternationalSr. Digital Marketing Manager, CRM & Loyalty
Aug. 2019 - Jul. 2020Miami/Fort Lauderdale AreaManaged, implemented and executed strategy in 3 key areas: email, loyalty and CRM for six retail brands: Perry Ellis, Original Penguin, Callaway Apparel, Cubavera, Rafaella and Golf Apparel Shop. Also managed a team of 4: Copywriter, two Email Specialists and one Email Coordinator.