Alexandra Palau - Email Marketing Consultant/Strategist, All About Email Marketing

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Network Power<100 people

Roles

✨100%

Business Owner

Geos

🇭🇺100%

Hungary

Work Background

Hispanic Unity of Florida, Inc. (HUF)Member Board of Directors

Oct. 2023Hollywood, Florida, United States

RPEOriginEmail Strategist

Jun. 2022

Care.comSr. Manager, Lifecycle and CRM

Mar. 2022 - Jun. 2022Remote

Only InfluencersMember

May. 2021

Perry Ellis InternationalSr. Digital Marketing Manager, CRM & Loyalty

Aug. 2019 - Jul. 2020Miami/Fort Lauderdale AreaManaged, implemented and executed strategy in 3 key areas: email, loyalty and CRM for six retail brands: Perry Ellis, Original Penguin, Callaway Apparel, Cubavera, Rafaella and Golf Apparel Shop. Also managed a team of 4: Copywriter, two Email Specialists and one Email Coordinator.

NBCUniversal Telemundo EnterprisesEmail Marketing Manager

Dec. 2017 - Jul. 2019Miami, FloridaResponsible for creating and building the CRM and strategic direction for the email marketing program including lead acquisition through partnerships, website, apps and social media channels.

All About Email MarketingCEO/Chief Email Strategist

Apr. 2015Pembroke Pines, Florida, United States · RemoteAssisted the following companies with their email marketing strategies and execution: - BUPA.com - DrillsandCutters.com - EntryEnvy.com - HealthLineMedia.com - HolaDoctor.com - ioVista.com - KhanAcademy.com - Knesko.com - MikesCigars.com - NearlyNatural.com - NickelandSuede.com - Pikitin.com - Prop Movie Money - SushiMaki.com - Terra and Co. - VeinGuys.com - VirginVoyages.com - WildForkFoods.com - ZestyPaws.com

1Sale.comDirector of Email Marketing

May. 2014 - Nov. 2017Miami/Fort Lauderdale Area• Involved in all aspects of advertising and sales promotions for 1Sale • Technical lead for all email related issues; Lead contact for Salesforce Marketing Cloud • Work closely with lead web developer to create/maintain HTML tool which facilitates coding • Responsible for email marketing strategy • Implement email processes to improve production and QA times • Review and analyze post campaign results to derive insights and identify new opportunities • Provide results and findings to executive management

Spirit AirlinesSenior Manager, Advertising and Email Marketing

Jul. 2012 - Apr. 2014Miramar, FloridaResponsible for advertising, email and social media channels of one of the top ultra-low cost airlines in the US. • Oversee all aspects of Spirit’s advertising and sales promotions • Manage enterprise wide email program; responsibilities include lifecycle strategy and landing page development • Direct the development and execution of Spirits social media strategy • Lead email acquisition efforts • Present results and findings to executive management • Supervise team responsible for daily operational needs as well as work with internal team, vendors, and agencies

Carnival Cruise LineseMarketing Manager

Jun. 2007 - Jul. 2012Miami/Fort Lauderdale AreaDevelop and manage the email marketing program for Carnival Cruise Lines, the #1 cruise line in the world and a Fortune 500 company. • Create and optimize transactional and lifecycle programs, customer targeting and segmentation tactics. • Assess post campaign analytics to make strategic recommendations based on findings. • Responsible for social media integration within email • Oversee legal compliance of CAN-SPAM regulations and budget. • Supervise team responsible for daily operational needs as well as work with internal team, vendors, and agencies to execute multi-million dollar campaigns.

Univision Interactive MediaWeb Developer/Email Marketing/ Web Content Administrator

Apr. 2001 - May. 2007Managed TV and online contests as well as all email campaigns for all our clients and sponsors on behalf of Univision Interactive Media (formerly known as Univision Online). • Involved in design, development, production, support and maintenance of client sponsored sites • Lead contact and developer for all TV and Online sponsored contests • Lead contact and administrator for Email Marketing Campaigns: scheduling, development, production, testing, notification and tracking • Provide technical and HTML support to content users throughout the company

Yupi.com (Currently MSN Latino)HTML Developer

Feb. 2000 - Apr. 2001• Involved in women content based website implementation and development. • Responsible for site updates such as content and graphics using Adobe Photoshop and Macromedia Cold Fusion.

GlobalisHTML Developer

Oct. 1998 - Jan. 2000• Coordinated and participated in the creation of the database-driven internet and intranet sites for the City of Coral Gables using Adobe GoLive and File Maker Pro programs. • Developed my interpersonal, communication and personal skills through teamwork and dealing with clients.