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Work Background
America's Floor SourceVice President Marketing
Jan. 2020 - Dec. 2023Development and execution of marketing strategy for fifth largest specialty flooring retailer in the U.S.; responsible for driving brand awareness, traffic, and revenue for 7 business divisions across 5 markets in 3 states, including 10 showrooms
- Management of marketing department personnel, processes, projects
- Responsible for $1M advertising and networking budget
- Management and launch of multiple brands
- Voice-over for radio, tv, and social media advertising
- Delivery of steadily-improving results, year over year
America's Floor SourceMarketing Director
Jan. 2018 - Dec. 2020Management of advertising, media, publicity, communications, design, special events, and social media content. Concurrently serving as Chief Marketing Officer for Retail Lead Management, a cutting-edge CRM and lead management platform created for the flooring industry.
Retail Lead ManagementChief Marketing Officer
Jan. 2018 - Dec. 2021Developed marketing materials and served as a member of the sales team for start-up SaaS company, providing an industry-leading CRM for flooring retailers across North America
- Managed lead-generation website and associated social media
- Conducted live demos for prospective customers
- Conducted onboarding and training of new customers
- Created series of training videos, detailing every function of the software
- Collaborated with customers to customize setup according to their needs
- Attended/operated a booth at trade shows around the U.S.
The Jewish Community Center of Greater ColumbusMarketing Consultant/Graphic Designer
Jan. 2016 - Dec. 2018Columbus, OhioVisual voice of dynamic community, representing over 20,000 individuals; 4,000 members. Sole professional supporting 18 program departments. Responsible for development of branding, publications, posters, large-scale signage, website, displays, and special projects.
Tifereth Israel ColumbusExecutive Director
Jan. 2013 - Dec. 2016Chief Operating Officer for a historic 950-family Conservative congregation in Columbus, Ohio
Camp LivingstonInterim Director
Jan. 2008 - Dec. 2009Lead professional for a residential summer camp serving 300+ campers age 8-15 (interim position)
klynnnDESIGN, LLCChief Marketing Officer
Jan. 2006Self-employed owner of a boutique marketing & design agency, delivering branded customer experiences to drive revenue for broad portfolio of clients
- Business development
- Logo and brand development
- Inception of layout and design tailored to specific projects
- Creation of comprehensive Realtor marketing program, providing full-service printed and digital options
- Development of wide range of printed materials: signage, brochures, apparel, invitations, customer documents/contracts
- Photography and videography services, including post-production
- Copywriting; web design and development; social media management; communications and publicity
Congregation Agudas AchimExecutive Director
Jan. 2001 - Dec. 2007Lead staff person for a Conservative congregation of 500 families
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