Leigh Stefanski - Managing Director, Now Boarding Digital - UX & UI Design

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Work Background

Now BoardingManaging Director

Apr. 2015Cape Town Area, South AfricaLook after the strategic direction of the business and our client relationships, while creating a stimulating and supportive environment for our team.

Now BoardingMarketing Director

Apr. 2015Cape Town Area, South AfricaDevelop strong, collaborative relationships with clients in order to develop marketing and brand strategies that speak to the core of their businesses and generate real ROI. Responsible for the setup and analysis of performance metric platforms to provide solid business intelligence to our clients.

KorbitecKorbitec Marketing Manager

May. 2010 - Mar. 2015Cape Town Area, South AfricaManaged the Marketing Strategy and Team across a portfolio of B2B technology-driven products in a highly competitive environment. Tasked with planning and executing key activities designed to support business direction and objectives.

Property24Marketing and Brand Manager

May. 2010 - Mar. 2015Cape Town Area, South AfricaDeveloped and managed Property24.com's Marketing strategy, growing the brand from 0.5x the size of our nearest competitor, to 2.8x. Also assisted the International Property24 businesses with their brand positioning, marketing management and strategy development. Relevant activities included ATL campaigns (TV, radio and outdoor), social media and influencer marketing (paid and organic), social community management, online reputation management, direct email and sms marketing, PR, traffic acquisition (Google AdWords, Facebook, additional paid channels) and trade activities and communication.

RamsayMediaGetaway Food Photojournalist

Mar. 2008 - Apr. 2010Writer and photographer of Getaway Magazine's monthly travel and food feature. Food blogger and recipe creator.

RamsayMediaGetaway.co.za Digital Editor

May. 2006 - Apr. 2010Managed Getaway Magazine's online presence and content strategy in order to drive traffic and improve advertising revenue. Lead and project managed an extensive website re-build including a full content migration onto a new content management system.