Property24Marketing and Brand Manager
May. 2010 - Mar. 2015Cape Town Area, South AfricaDeveloped and managed Property24.com's Marketing strategy, growing the brand from 0.5x the size of our nearest competitor, to 2.8x. Also assisted the International Property24 businesses with their brand positioning, marketing management and strategy development. Relevant activities included ATL campaigns (TV, radio and outdoor), social media and influencer marketing (paid and organic), social community management, online reputation management, direct email and sms marketing, PR, traffic acquisition (Google AdWords, Facebook, additional paid channels) and trade activities and communication.