Maria Leonteva - Head of Marketing, Promoil

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Network Power<100 people

Roles

🔥50%

Startup Founder

✔️50%

✨50%

Business Owner

Geos

🇷🇺50%

Russia

🇹🇷50%

Turkey

Work Background

Leonteva ConsultingIndependent Marketing Strategy Consultant

Aug. 2023Worldwide · RemoteProviding strategic leadership in marketing, specialising in brand development, digital innovations, and data-driven solutions. Focused on enhancing customer engagement and optimising marketing effectiveness through advanced technology utilisation. SCOPE: 1. Marketing Strategy Leadership: Specialising in developing and implementing comprehensive marketing strategies, focusing on aligning them with overarching business goals. 2. Brand Development and Positioning: Expertise in crafting and refining brand identities, positioning strategies, and ensuring brand consistency across all marketing channels. 3. Digital Marketing Innovation: Providing insights and strategies on digital marketing trends, including social media, content marketing, and digital advertising, to drive engagement and growth. KEY SERVICES OFFERED: ➜ Data-Driven Marketing Insights: Utilising data analytics to inform marketing strategies, ensuring they are targeted, effective, and yield measurable results. ➜ Customer Engagement and Experience: Advising on strategies to enhance customer engagement and experience, crucial for building brand loyalty and recognition. ➜ Marketing Technology Utilisation: Guiding the integration and use of marketing technologies (MarTech) to streamline marketing efforts and enhance campaign effectiveness.

PROMOIL GROUPChief Marketing Officer

Aug. 2020 - Aug. 2023RemoteSCOPE 1. Developed and implemented comprehensive marketing strategies, encompassing strategic planning, market research, brand and digital customer acquisition, enhancing customer experience, and overseeing event, product, and campaign marketing across various markets. 2. Provided thought leadership, guiding a team of 9 marketing professionals and partnering with business and C-level executives to propel strategic initiatives, ensuring operational excellence, customer satisfaction, and market competitiveness for sustained growth. 3. Strategically managed marketing budgets, targeting media, digital campaigns, advertising, and PR activities to meet ROI objectives aligned with the business's annual and quarterly planning cycles. 4. Fostered strategic partnerships with global vendors, focusing on product and portfolio promotion and go-to-market strategies, effectively merging these efforts with our crucial marketing goals to strengthen market presence and performance. KEY ACHIEVEMENTS ➜ Revenue: Crafted and deployed a marketing strategy that yielded a 14x revenue spike and a 10x ROI boost over two years. ➜ Brand value: Redesigned digital marketing strategy, built website and created content to drive inbound marketing through SEO, paid ads, social media and email campaigns, resulting in a 36% increase in qualified leads, a 12% growth in brand awareness, a 160% surge in website traffic and a 34% spike in social media engagement. ➜ Content & Campaigns: Directed the implementation of 120+ omnichannel campaigns across nine markets, achieving an 18% increase in campaign effectiveness while maintaining brand coherence and fostering best practice exchanges. ➜ Customer experience: Spearheaded cross-functional initiatives with C-Suite across Product, Sales, and Service, enhancing customer satisfaction metrics (CES, CSAT, NPS) from 54 to 83/100. Promoil Group is a leading tech company specialising in re-engineering CNC metalworking equipment.

PROMOIL GROUPBusiness Growth Strategy Consultant

Jul. 2019 - Aug. 2020SCOPE: 1. Provided expert strategic coaching to executive managers and department leaders, honing their strategic planning and decision-making abilities. Assisted in spearheading initiatives to boost performance and cultivate innovation and creativity. 2. Steered CRM deployment, streamlined sales and marketing alignment, and accelerated process automation, enhancing customer relationships, driving data-driven decision-making, and boosting sales efficiency and revenue growth. 3. Established a Data Analytics Centre to enhance data-driven decision-making. Implemented a KPI/OKR framework to track and measure performance against strategic and project goals. 4. Revamped Event Management function by instituting a systematic approach to event planning and budgeting, enhancing omnichannel participant acquisition, delivering media training, executing follow-up activities, and promoting cross-functional collaboration. KEY ACHIEVEMENTS: ➜ Sales Performance: Achieved a 6x increase in sales, improved lead-to-customer conversion rates from 0.9% to 5.8%, and reduced pipeline velocity by 34%. ➜ Data-driven Performance: Successfully increased performance metrics for strategic and project goals through data analytics implementation. ➜ Coaching Impact: Significantly enhanced strategic decision-making and business management competencies among business leaders. ➜ Event Marketing & Management: Dramatically increased event ROI by 7x through strategic process improvements.

Smart-MFounder, Chief Executive Officer

May. 2007 - Aug. 2020Provided advanced consulting in digital branding, marketing communication, business development, and business transformation, aiding a wide range of clients, from startups to global corporations, to maximise market opportunities for sustained growth. SCOPE 1. Cultivated deep relationships across a diverse client portfolio, gaining insights into unique challenges. Developed and implemented customised, holistic strategies to drive client objectives, reflecting innovation and pragmatism. 2. Kept pace with evolving industry trends and emerging tech, equipping clients with state-of-the-art and relevant solutions. 3. Regularly contributed to industry discussions, writing articles, and speaking at events, establishing personal and firm-wide thought leadership in marketing. 4. Actively involved in business development efforts, from networking and pitching to proposal development and contract negotiations, ensuring the firm's sustainable growth. KEY ACHIEVEMENTS ➜ Digital Marketing Impact: Increased lead generation by 24% for a transportation company via digital campaigns, enhancing brand visibility and sales team performance. ➜ Strategic Planning Leadership: Authored and executed a 5-year strategic plan for a construction materials supplier, securing Board approval and steering organisational direction. ➜ Sales & Marketing Strategy for Manufacturing: Revamped sales and marketing strategy for Perm Pulp & Paper Mill, aligning team efforts and boosting global market presence. ➜ E-Commerce Sales Growth: Elevated an online women's clothing shop's sales by 68% through strategic redesign and integrated digital marketing efforts. ➜ Supermarket Chain Process Optimisation: Enhanced operational efficiency in a 160+ store chain, improving manageability and compliance and reducing staff turnover. ➜ Project Management Excellence: Established a PMO and Centre of Excellence for Uralchem enhancing project performance from 50% to 80% and receiving a council project management award.

Global GroupDirector of Strategic Growth and Development

Apr. 2006 - Apr. 2007On-siteSCOPE: 1. Developed and executed comprehensive growth strategies, including market expansion, product development, and partnership opportunities. 2. Led business growth and spearheaded organisational development initiatives, focusing on enhancing operational efficiency, company culture, and employee engagement. 3. Performed in-depth market research and analysis to inform strategic decisions and identify emerging trends and opportunities. 4. Led cross-functional teams, fostered collaborative efforts across departments, and engaged with external stakeholders to effectively implement strategic and organisational goals. KEY ACHIEVEMENTS: ➜ Revenue Growth: Spearheaded a new market entry strategy into the agricultural sector, resulting in a 27% revenue increase within the first year, significantly outperforming initial forecasts. ➜ Operational Efficiency: Implemented organisational restructuring and process optimisation initiatives that reduced operating costs by 16% while improving employee productivity by 34%. ➜ Strategic Partnerships: Established partnerships with key industry players across several sectors, including media, oil and gas, road construction, agriculture, transportation, and manufacturing, have enhanced brand position and contributed to a significant increase in market share. ➜ Innovative Contract Reconciliation System: Innovated and launched a system modelled on bank scoring systems for swift contract reconciliation with buyers, leading to enhanced accounts receivable turnover from 46 to 53.

Global GroupHead of Sales and Marketing

Mar. 2005 - Apr. 2006SCOPE: 1. Crafted and implemented sales and marketing strategies tailored to the oil and gas product manufacturing industry. 2. Developed and maintained key relationships with clients in manufacturing, agriculture, road construction, airports, and petrol stations, including contract negotiations and management. 3. Oversaw the promotion of oil and gas products, brand positioning, and market penetration efforts. 4. Built and nurtured a highly motivated sales team across various markets, providing strong guidance, focused coaching, and consistent support, driving exceptional performance and rapid team growth. 5. Analysed market trends and competitor activities to adapt strategies and maintain competitive advantage. KEY ACHIEVEMENT: ➜ Revenue Enhancement: Implemented a comprehensive sales and marketing system, explored new marketing channels, and optimised processes, achieving a 12-fold increase in revenue within a year. ➜ Customer Retention Success: Introduced a customer loyalty program and personalised engagement strategies, securing a 40% increase in repeat business. ➜ Sales and Service Culture Leadership: Championed a sales and service-oriented approach through effective coaching and team motivation, resulting in outstanding customer satisfaction scores. ➜ Strategic Media and Government Relations: Successfully fostered relationships with media, PR agencies, and government entities, leading to a 22% increase in brand exposure via strategic events and programs. Global Group is a petroleum product manufacturer.

United Heavy Machinery (OMZ)Senior Key Account Manager

Aug. 2002 - Apr. 2004On-siteSCOPE 1. Managed and cultivated long-term relationships with key B2B clients, focusing on the oilfield equipment sector in CIS countries. 2. Oversaw tender processes, including the strategic planning and execution of bids for major contracts in the oil and gas industry. 3. Conducted comprehensive market analysis to understand client needs and developed tailored solutions to meet these requirements. 4. Fostered strong relationships with key stakeholders, including CIS region chambers of commerce, industry, and the Russian embassy in Azerbaijan, contributing to repeat business and sustained revenue growth in a competitive sector. KEY ACHIEVEMENTS ➜ Tender Wins in CIS Countries: Successfully won 3 large tenders to supply oilfield equipment to state oil companies in Azerbaijan, Uzbekistan, and Turkmenistan, overcoming intense competition and complex negotiations. ➜ Market Expansion Success: Identified and capitalised on new market opportunities in the CIS region, significantly expanding the company's reach and client base in these strategic markets. ➜ Client Relationship Excellence: Established and maintained strong relationships with key stakeholders, leading to repeat business and sustained revenue growth in a highly competitive sector.

EvitaProprietor, Local Liquor Shop Owner

May. 1998 - Jul. 2002Overseeing all aspects of business operations, including inventory management, customer service, staff training, and financial management.

XL CompanySales Manager

Feb. 1997 - Apr. 1998Introduced a premium alcohol brand to the HoReCa market and increased sales from one box to one shipping container per month.