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Work Background
National Sales GroupVice President
Sep. 2008United StatesPioneering of new retail product lines.
Establishment of Distributor and Broker Networks
Sales presentations to Budget and Sales Plan development and reporting
New Account acquisitions and contract negotiations
Increased sales and profitability of managed lines. Increased market penetration in retail locations. Currently manage 5,000+ locations within the eastern US including business development and promotional planning for all lines. Continuous customer service to distributors, clients, retail headquarters.
Outsource 5 Business SolutionsPresident
Sep. 2008Saratoga Springs, NY and Orlando, Florida · RemoteA veteran CPG brand manager and developer. More than 25 years experience in the grocery/natural/specialty foods industry. Extensive experience with national and regional wholesalers & distributors, retailers and regional chains. Successfully managed an large network of brokers across multiple categories in retail and food service including dry grocery, frozen, meat, dairy, produce, club and drug accounts. There isn't an area of the store I haven't touched.
HP Hood – Pacific BeverageNational Sales Manager/Canadian Sales Manger
Apr. 2002 - Jul. 2008Participation in national, regional and local food shows
Development of new retail product lines
Set-up of distributor and broker networks
Reporting of marketing, slotting and brokerage
Customer service to distributors and headquarters through promotional planning and support
Sales presentations to Managed a staff of Budgeting and market forecasts
Specialty Partners / Tree of Life CompanyAccount Executive
Oct. 1999 - Aug. 2001Responsible for sales calls to chain headquarters; Price Chopper Supermarkets, Grand Union Supermarkets, Big Y, Wakefern Food Group, A&P New England, Giant Markets,etc.
Establish distributor sales calls positive customer relations Manage manufacturers MCB funds
Develop new plan-a-grams
Coordinate promotional activity Oversee retail merchandising efforts as well as participate in the implementation of new merchandising programs
Manage and run all food show efforts
Gourmet Award Foods / Tree of LifeSales Representative
Sep. 1997 - Oct. 1999Route Sales – Price Chopper Supermarkets, Hannaford Bros. and small independent markets
Products included specialty, ethnic and natural products to grocery stores
Maintained stores through the use of a Texlon ordering machine, hand pack-out of orders
Establish and promote relationships with key store personnel
Increased net sales through exemplary customer service, new items sales, extra display activity and spoilage decrease
Grand Union CompanyProduce Manager
Mar. 1990 - Sep. 1997Daily supervision of produce department Supervision of a staff of
Product ordering, visual displays, and inventory control to ensure maximum quality and Weekly staff scheduling
Conducted weekly sales meetings to motivate staff and communicate company’s goals and directives
Weekly reporting requirements for
Training, motivating, and when necessary, corrective actions for all staff
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