Susie Bacus - Digital Marketing Consultant, Susie B. & Co

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Work Background

GrafikSr. Account Manager

May. 2023

Foster Web MarketingDirector of Marketing Services

Jan. 2022 - May. 2023Alexandria, VASupports and leads the SEO/Marketing Services team in delivering efficient and scalable SEO solutions for legal and medical client websites. Hire, train, and mentor new employees. Supervise the management of over 90 clients, marketing strategies, revenue, and advertising budgets. Manage the growth of our SaaS product through driving engagement, demand, pipeline, and revenue. ● Drive digital marketing results for clients, utilizing on-page and off-page SEO/organic optimization, PPC, social media advertising, Local SEO, Technical SEO, and more. ● Create custom digital marketing strategies designed to deliver results in line with client goals and objectives ● Lead and manage a team of 10+ marketing professionals, guiding team performance to align with organizational growth and acquisition goals. ●Oversee and manage client project contracts, budgets, and deadlines. Assure that client projects are producing tangible results while being delivered on time and remaining profitable. ● Track and report on departmental performance and revenue. ● Identify and execute opportunities to drive revenue increases through service expansions, project renewals.

Foster Web MarketingSenior Digital Marketing Strategist

Mar. 2017 - Jan. 2022Fairfax, VirginiaImplemented a strategy to track performance goals and surface insights by channel, campaign, content, and creative as the primary Account Executive for 10 to 12 clients, while working collaboratively with sales and marketing stakeholders. Performed high-level SEO keyword & competitor research as well as overall opportunity analysis for clients to identify gaps and growth opportunities to develop an SEO action strategy. Setup and configured new Google AdWords/Analytics/Webmaster Tools accounts and optimized existing client accounts Created and ran social media paid campaigns Created e-newsletters for clients and analyzed results Efficiently managed large budgets to maximum visibility, clicks, and conversions Conducted competitive analysis reports to identify strengths and weaknesses Reviewed Google Analytics data to create insightful, meaningful, accurate reports and analysis. Performed keyword research for both Search Engine Optimization & Pay Per Click campaigns with client objectives to influence overall strategy. Demonstrated value against initiatives by providing monthly reports using Google Analytics conversion data, social data, Webmaster Tools data, and website. Utilized various PPC/SEO software tools, such as MOZ, SEMRush, Google Keyword Planner, Spyfu, and Majestic to perform analysis Audited backlinks and submit Backlink disavows to Google Search Console to remove toxic links to clients' websites Managed monthly SEO reporting (keyword rankings, SEO traffic, conversion data) Monitor KPIs to judge the efficacy of current tactics, plan future strategies, and gauge campaign performance. Executed daily on-site and off-site SEO or digital marketing work that was designed to maximize ROI as well as managed client content strategy and production for websites, blogs, email newsletters, and drip campaigns. Developed and managed company website, social media sites, and all published content

BrightStar CareDigital Marketing Manager/Community Liaison

Apr. 2016 - Mar. 2017Ashburn, VirginiaBrightStar Care - Leesburg, is a home care agency that provides companion, personal and nursing care for families and businesses in Loudoun and Prince William Counties. Committed to delivering the highest quality care. Established relationships with healthcare facilities, physicians, clinics in order to generate sales. Developed marketing strategies Managed social media and Internet marketing Assisted in recruiting new talent Effectively organized and planned events for Marketing/Sales and Recruiting

Bacus Woodworks, LLCCo-founder/Brand and Marketing Manager

Mar. 2014 - Apr. 2016Warrenton, Virginia• Created marketplace analyses, audience insights, brand audits, content development • Brand positioning at business and product level, brand architecture, naming, identity • Increased sales revenue 50% in 4 short months • Attained over 30+ customers in 9 months; compared to the 5 brought in prior to my involvement • Created email marketing and social media campaigns to ensure constant referral stream • Develop and manage company website, social media sites, and all published content • Drive sales through strategic online marketing strategies • Maintain constant communication with customer base to increase satisfaction and drive referrals

Scitor CorporationTechnical Cost Analyst

Feb. 2014 - Sep. 2015Reston, VA• Analyzed cost technical data to develop problem-solving techniques and methods • Developed cost estimating relationships to assist in future cost analysis • Promoted new processes to increase business efficiencies • Performed research through networking with clients and colleagues, reading, and by evaluating and analyzing information • Delivered presentations to clients by face-to-face meetings, teleconferences, and webinars

AccentureLead Technical Estimator

Mar. 2012 - Feb. 2014Ashburn, VA• Collaborated with SharePoint to provide version-control for documents • Worked with vendors to obtain hardware and software pricing to incorporate into cost model • Developed advanced versions of cost models and databases, utilizing advanced Excel techniques • Documented processes, cost analyses and estimates in support of planning programs and operations, budgeting, contractor source selection, and procurement of resources

EMCSr. Administrative Assistant to VP of Federal Sales

Apr. 2009 - Mar. 2012McLean, VA• Logged all customer and lead interaction of sales team in SalesForce.com • Coordinated and planned company events for groups of 10-200 persons • Scheduled international and domestic travel schedules, and logistics for senior leadership • Created, coordinated and maintained multiple complex calendars of appointments • Handled all front office occurrences to help maintain healthy customer rapport and consequently increase sales • Ordered and managed inventory of all marketing materials

Susie Q EventsOwner, Principal Event Coordinator

Aug. 2008 - Dec. 2012Bristow, VA• Managed customer experience from initial point of contact and sale to post event follow-up • Utilized social media marketing including weekly Twitter chats, Facebook, Instagram and Pinterest • Controlled company finances and negotiated contract pricing for potential events • Created and respected client budgets for high end events • Wrote and edited print and digital content for the website and related publications • Coordinated multiple professionals, suppliers, and vendors to ensure a seamless success during day of proceedings • Maintained company website utilizing SEO and Pay-per-click methods

American Lung AssociationBusiness Development and Marketing Manager

Aug. 2008 - Apr. 2009Washington, DCCollected inputs from multiple sources and organized them into documentation to meet the needs of varying stakeholders Planned, implemented and organized the marketing of special events and fundraising initiatives Supervised a staff of five interns with a marketing program to expand into Northern Virginia and Southern Maryland Assisted in the design, production and distribution of event-related collateral using PowerPoint and Publisher programs Lead the selection of event vendors for the association’s events Selected photographs, drawings, sketches, diagrams, and charts to illustrate company events and development efforts

The Washington RedskinsPublic Relations Intern

May. 2008 - Aug. 2008Drafted auction letters and donation letters for community organizations, as well as drafted press releases for community events Created and assisted with promotional ideas and events for current and potential Community Relations strategies and sponsors Prepared material for publications and other media internally and externally

Robert Trent Jones Golf ClubSpecial Events Assistant

May. 2008 - Aug. 2008Assist in planning and coordinating special events Provide exceptional attention to detail Assist in creating event reports Receptionist tasks

Foxchase ManorEvents supervisor

May. 2007 - Aug. 2007This position was an internship/job to learn more about the planning and execution of events. Duties: - Arranging event timelines - Arranging event calendars - Supervising walk-through appointments - Facility tours

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