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Work Background
Board Member
KnowledgeboardBoard Member
Oct. 2022Knowledgeboard offers free advice and concrete recommendations for start-ups, scale-ups and established companies on development and growth in the form of a fast-tracked BusinessPitch, members for AdvisoryBoard or association with a BusinessMentor within your niche.
Creator & Owner
The Quit Smoking Method // RygestoptrænerCreator & Owner
Oct. 2019 Psychology based method and online training program to quit smoking sustainably without the withdrawal, mood swings and fear of failure. Step-by-step, doable online quit program.
Social Media Manager
RockfonSocial Media Manager
Mar. 2019 - Jun. 2019
Brand Strategist, Interim CMO
Flow LoopBrand Strategist, Interim CMO
Dec. 2017 - Mar. 2019Copenhagen Area, Capital Region, Denmark
Social Media Manager & Strategist
SVENNINGSENchocolatier (formerly Choconord)Social Media Manager & Strategist
Mar. 2016 - Jul. 2017Greater Copenhagen AreaConsulting and hands-on execution within online marketing, Social Media, SEO. Building an online community around the high-end artisan chocolates of internationally acclaimed and award winning chocolatier Peter Svenningsen - delivering on: • Finding and perfecting tone-of-voice • Growing the facebook community (up by 1800%) ⭐️ • Generally increasing interaction on social media (interaction on Facebook up by 800-1200%) ⭐️ • Segmentation of target groups and profiling • Writing engaging and audience-centric SoMe copy💫 • Media monitoring - catching opportunities and connecting the brand with bloggers in the field • Interacting with influencers in the finer foods field, DK and internationally • Setting up and advising on omnichannel presence (digital) on multiple platforms • Facebook Ads: strategy, setting up tailored target audiences, running A/B tests • Running on-site event-related social media, e.g. Instagram contests
Start-up mentor, Consultant & Growth Hacker {Business x Communication x Insight}
BrandSherpaStart-up mentor, Consultant & Growth Hacker {Business x Communication x Insight}
Jan. 2015Greater Copenhagen AreaHelping start-ups and SMEs take the next step and capitalize on growth-potential combining multiple disciplines within • Business innovation, strategic development, management consulting • Communication strategy, SoMe, SEO, online marketing • Insights into Psychology, Customer Experience, Team dynamics and setting the right team for the next fase
Consultant, Business Development and Innovation
Næstved RygcenterConsultant, Business Development and Innovation
Jan. 2015 - Sep. 2015• Strategic Business Innovation • Business- & Product Development • Segmentation of target group and profiling • Identifying relevant partnering projects and developing a Partnering strategy • Strategic consulting on concept development • Internal integration and Organizational Development • Communication • SoMe strategy and tone of voice
Strategic Business Consultant and Brand Sherpa
WoolspireStrategic Business Consultant and Brand Sherpa
Apr. 2014 - Aug. 2014Copenhagen Area, DenmarkA consultancy collaboration focused on a go-to market strategy, target-group profiling and CSR for the start-up e-commerce company Woolspire. Woolspire is a Copenhagen-based web-shop and online community offering a platform full of resources, opportunities and fresh inspiration for people who knit and crochet. • Segmentation of target group and profiling • Trend spotting and strategic development • Strategy • Brand development and CSR consultancy • Identifying relevant partnering projects and developing a Partnering strategy • Strategic consulting on concept development
Interim at HR
TrygInterim at HR
Jan. 2012 - May. 2012Ballerup• Internal Communication • Research- & Customer satisfaction surveys • Contributing to the ongoing processes of change management • Concept development and strategic consultancy • Internal project design and quality assurance management • Project Facilitation Internal Clients & Cases – some examples: - HR (Danish division); identification of customer needs and barriers relative to the internal employee-oriented communications on the intranet and the development of concrete, implementable recommendations. - HR Support (pan-nordic); planning and implementation of survey design, questionnaires and conducting interviews among HR Support's internal clients across business & staffs in affiliation with the ongoing LEAN process. Identification of the primary client- and organizational needs and opportunities for improvement in the customer service. - HR (Corporate); Preparation of proposals for the new website / self presentation of Human Resources, including identification of success criteria, communication strategy, stakeholder and user needs as well as contributing with text and architecture to the page(s).
Senior smagsdommer / Communications consultant
Jérôme design+produktionSenior smagsdommer / Communications consultant
Jan. 2000 - Dec. 2010• Project management • Concept and target group profiling (clients) • Internal project design and quality assurance management • Strategic coaching and business development • Leadership development, team and individual coaching Clients included: Blockbuster, Dyrehavsbakken (the world's oldest amusement park).
Assistant
Verdens Mindste Bureau asAssistant
Jan. 1997 - Dec. 1998• Project management • Internal / external supplier management of e.g. print providers and creative freelancers • Quality assurance and proofing process • Media selection and budgets • Analysis of Target Groups Clients included: Miele, Synoptik, Remy Martin, Ahead (now Valtech), Apple Denmark.
Researcher, Assistant, PA to the Creative Director
Commerce reklame & mangeting asResearcher, Assistant, PA to the Creative Director
Jan. 1994 - Dec. 1996• Internal project management • Customer Contact • PR and campaign execution • Research and analysis • Strategy Development Clients included: HK, HK/Handel, Den Journalistiske Efteruddannelse, Nordisk Ministerråd

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