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Work Background
KnowledgeboardBoard Member
Oct. 2022Knowledgeboard offers free advice and concrete recommendations for start-ups, scale-ups and established companies on development and growth in the form of a fast-tracked BusinessPitch, members for AdvisoryBoard or association with a BusinessMentor within your niche.
The Quit Smoking Method // RygestoptrænerCreator & Owner
Oct. 2019 Psychology based method and online training program to quit smoking sustainably without the withdrawal, mood swings and fear of failure. Step-by-step, doable online quit program.
RockfonSocial Media Manager
Mar. 2019 - Jun. 2019
Flow LoopBrand Strategist, Interim CMO
Dec. 2017 - Feb. 2019Copenhagen Area, Capital Region, Denmark
SVENNINGSENchocolatier (formerly Choconord)Social Media Manager & Strategist
Feb. 2016 - Jul. 2017Greater Copenhagen AreaConsulting and hands-on execution within online marketing, Social Media, SEO. Building an online community around the high-end artisan chocolates of internationally acclaimed and award winning chocolatier Peter Svenningsen - delivering on:
• Finding and perfecting tone-of-voice • Growing the facebook community (up by 1800%) ⭐️
• Generally increasing interaction on social media (interaction on Facebook up by 800-1200%) ⭐️
• Segmentation of target groups and profiling
• Writing engaging and audience-centric SoMe copy💫 • Media monitoring - catching opportunities and connecting the brand with bloggers in the field
• Interacting with influencers in the finer foods field, DK and internationally
• Setting up and advising on omnichannel presence (digital) on multiple platforms
• Facebook Ads: strategy, setting up tailored target audiences, running A/B tests
• Running on-site event-related social media, e.g. Instagram contests
BrandSherpaStart-up mentor, Consultant & Growth Hacker {Business x Communication x Insight}
Jan. 2015Greater Copenhagen AreaHelping start-ups and SMEs take the next step and capitalize on growth-potential combining multiple disciplines within • Business innovation, strategic development, management consulting
• Communication strategy, SoMe, SEO, online marketing
• Insights into Psychology, Customer Experience, Team dynamics and setting the right team for the next fase
Næstved RygcenterConsultant, Business Development and Innovation
Jan. 2015 - Sep. 2015• Strategic Business Innovation
• Business- & Product Development
• Segmentation of target group and profiling
• Identifying relevant partnering projects and developing a Partnering strategy
• Strategic consulting on concept development
• Internal integration and Organizational Development
• Communication
• SoMe strategy and tone of voice
WoolspireStrategic Business Consultant and Brand Sherpa
Apr. 2014 - Aug. 2014Copenhagen Area, DenmarkA consultancy collaboration focused on a go-to market strategy, target-group profiling and CSR for the start-up e-commerce company Woolspire. Woolspire is a Copenhagen-based web-shop and online community offering a platform full of resources, opportunities and fresh inspiration for people who knit and crochet. • Segmentation of target group and profiling
• Trend spotting and strategic development
• Strategy
• Brand development and CSR consultancy
• Identifying relevant partnering projects and developing a Partnering strategy
• Strategic consulting on concept development
TrygInterim at HR
Jan. 2012 - May. 2012Ballerup• Internal Communication
• Research- & Customer satisfaction surveys
• Contributing to the ongoing processes of change management
• Concept development and strategic consultancy
• Internal project design and quality assurance management
• Project Facilitation Internal Clients & Cases – some examples:
- HR (Danish division); identification of customer needs and barriers relative to the internal employee-oriented communications on the intranet and the development of concrete, implementable recommendations.
- HR Support (pan-nordic); planning and implementation of survey design, questionnaires and conducting interviews among HR Support's internal clients across business & staffs in affiliation with the ongoing LEAN process. Identification of the primary client- and organizational needs and opportunities for improvement in the customer service.
- HR (Corporate); Preparation of proposals for the new website / self presentation of Human Resources, including identification of success criteria, communication strategy, stakeholder and user needs as well as contributing with text and architecture to the page(s).
Jérôme design+produktionSenior smagsdommer / Communications consultant
Jan. 2000 - Dec. 2010• Project management
• Concept and target group profiling (clients)
• Internal project design and quality assurance management
• Strategic coaching and business development
• Leadership development, team and individual coaching Clients included:
Blockbuster, Dyrehavsbakken (the world's oldest amusement park).
Verdens Mindste Bureau asAssistant
Jan. 1997 - Dec. 1998• Project management
• Internal / external supplier management of e.g. print providers and creative freelancers
• Quality assurance and proofing process
• Media selection and budgets
• Analysis of Target Groups Clients included:
Miele, Synoptik, Remy Martin, Ahead (now Valtech), Apple Denmark.
Commerce reklame & mangeting asResearcher, Assistant, PA to the Creative Director
Jan. 1994 - Dec. 1996• Internal project management
• Customer Contact
• PR and campaign execution
• Research and analysis
• Strategy Development Clients included:
HK, HK/Handel, Den Journalistiske Efteruddannelse, Nordisk Ministerråd
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