Riju Chaudhuri

Media sales professional -Client engagement role. @Surewaves Mediatech Pvt Ltd. The Walt Disney Company Ltd

MarketingEntertainmentSales & BizDevStudentGoogle AdsBrand AnalyticsLinkedInSales ManagerBusiness Development ManagerPartnerships ManagerHead of GrowthDigital Ads ManagerMarketing Analytics ManagerGraduate StudentBrand Marketing ManagerCommunications ManagerContent ManagerAccount Manager

I am seasoned media sales and marketing professional with over 13 years of experience having served in B2B client engagement roles, revenue generation, brand building roles with several organizations. Surewaves Mediatech Pvt Ltd. She possesses a wealth of experience in the media industry, with a particular emphasis on cultivating and growing strong relationships with large corporate clients, media agencies. Have measurably contributed to revenue generation, strategic relationships, market analytics meaauring campaign performance . Prior to Surewaves I have worked at The Walt Disney Company Ltd, TV Today Network Ltd, where I honed my skills in media sales, strategy, campaign metrics, forecasting, reporting, trend analysis and planning. Delivering end to end marketing campaigns starting from assessment to achieving the desired reach in quantifiable terms. Currently I am pursuing my 2nd masters in my career. A full time masters MA in Digital asset and media management from King''s College, London. I am keen on part-time internships in qualitative research, ( product, consumption habits),marketing analytics, social media marketing.

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Work Background

King's College LondonPG student with King's College London pursuing MA Digital asset and media management

Sep. 2023London Strand campus United Kingdom · On-site

SureWaves MediaTech Pvt LtdMedia trainer & consultant

Apr. 2023 - Aug. 2023India · On-siteTrain the sales team in east India on sales processes, client management, data anlysis. Curate bespoke pitches for corporate clients, enlighten market about our offerings and facilitate business growth

Disco & Pretzel Creative Studios LLPSenior branding consultant

Jan. 2023 - Aug. 2023India · HybridReach out to clients and pitch bespoke digital creative/content management solutions. Events/photoshoots/ creative re-vamping/brand repositioning ideas etc.

SureWaves MediaTech Pvt LtdGroup Manager

Oct. 2020 - Apr. 2023Maharashtra, IndiaSkills: Customer Experience · Search Engine Optimization (SEO) · Marketing Strategy · Marketing Communications · Google Analytics · Customer Service · Performance Management · Negotiation · Microsoft Excel · Sales Processes · Customer Journey Mapping · Market Planning · Pricing Strategy · Return on Investment · People Management · Data Interpretation · Customer Retention · Customer Marketing · Presentation Skills · Team Management · Sales Management · Media Research · Analytical Skills · Leadership · Audience Measurement · Training and Development (HR) · Relationship Building · Customer Acquisition · Qualitative Research · Employer Branding · Interpersonal Skills · Communication · Time Management · English · Business-to-Business (B2B) · Case Studies · Market Analysis · Media Strategy

The Walt Disney CompanySales Lead

Apr. 2019 - Oct. 2020Mumbai, MaharashtraSkills: Customer Experience · Search Engine Optimization (SEO) · Marketing Strategy · Google Analytics · Customer Service · Performance Management · Negotiation · Microsoft Excel · Sales Processes · Customer Journey Mapping · Market Planning · Social Media · Pricing Strategy · Return on Investment · People Management · Data Interpretation · Customer Retention · Customer Marketing · Presentation Skills · Team Management · Sales Management · Media Research · Analytical Skills · Leadership · Audience Measurement · Training and Development (HR) · Relationship Building · Customer Acquisition · Qualitative Research · Employer Branding · Interpersonal Skills · Communication · Time Management · English · Social Media Marketing · Business-to-Business (B2B) · Case Studies · Market Analysis · Media Strategy

The Walt Disney CompanyAccount Manager--- Account Manager (Key Accounts)

Aug. 2014 - Apr. 2019Mumbai Area, India• Currently responsible for the revenue business, narket growth for NGW (National Geographic Wild), National Geographic, Fox Life from WEST. Have also worked on channels across genres like Star Pravah, Star Jalsha and Asianet, Asianet Plus and Asianet movies from West • Acquiring corporate clients like HUL, GCPL, P&G, Marico thereby increasing client market shares with channel; contributing in acquiring deals with high worth clients like KBC, Film awards, Chandrayaan LIVE on NGC, WTPs and creating customized brand integrations with Parle Biscuits, HUL Abbott, IDEA, Vodafone, Castrol and more • Establishing healthy business relations & partnerships while driving marketing initiatives to achieve desired business goals • Tracking market trends and performing competitor analysis to identity product requirements across diverse product line • Recognizing profitable business partners and providing valuable inputs for implementing sales & marketing strategies • Applying cost effective approach and acquiring high profit deals through smart negotiation skills with media partners & clients • Directing the timely development and execution of marketing plans and strategies, new advertising campaigns while ensuring that sales growth and profit goals are met

TV TodaySenior Account Executive

Nov. 2012 - Jul. 2014Mumbai Area, India• Acquired new clients like Kopran’s Sparkle Toothpaste, Kamani Foods’ Riso cooking oil • Finalized annual deals with principal clients like Godrej Consumer Products, Tata Motors, Zee Network and Bajaj Auto • Grew revenue contribution substantially & maximized revenue from Mumbai and enhanced brand recall

PublicTV Advertisement PlatformSenior Account Executive

Jan. 2011 - Nov. 2012Mumbai Area, India• Administered major clients like TATA Motors, Emami, Samsonite, Raymond’s, Bajaj and UBI • Coordinated with key agencies like Lodestar, Lintas, OMD, MPG, Prachar, Network, Triton, Purnima, Concept, Beehive and Carat Media • Assisted in securing deals for Emami Group, the Tata Motors Group, MoneyGram, John Deere, Raymond’s and Samsonite

Deccan Chronicle Holdings ltdAccount Executive

Nov. 2009 - Dec. 2011Kolkata.• Led portfolio of Spencer’s, ITC Ltd., Coal India, Tata Steel and National Insurance along with other corporate clients advertising on a national level • Assisted in getting back lost advertisers to the company • Helped in securing an annual deal with ITC Ltd. for Café Chronicle (an infotainment tabloid, a first of-its-kind in India based on a tie-up between Café Coffee Day and Deccan Chronicle) over and above the annual deal with ITC Ltd. – a first of its kind deal across India

SIMPLEX INFRASTRUCTURES LIMITEDSenior Officer (HR)

Feb. 2008 - Oct. 2009• Engaged in pre-and-post recruitment process finished the documentation of around 300 files in accordance to ISO norms • Presented papers at HR conferences on Organizational Structure & Development and Training and Development

SIMPLEX INFRASTRUCTURES LIMITEDPrior experience

Feb. 2008 - Oct. 2009Was part of the pre and post recruitment process as a Senior Officer (HR) Roles/Responsibilities Part of the end to end hiring team involving:: Search & Selection : Short listing eligible candidates from various job portals, especially profiles of niche technical personnels, and arranging for their interviews basis specific manpower Liason with Placement Consultants : Identifying candidates with the right skill sets and role mapping with organizational needs Co ordinating the placement process by facilitating interviews Workload survey of employees. ACHEIVEMENTS Successfully completed a project on Human Resource Planning as part of Simplex Ltd internal HRP Presented papers on "Organizational structure and development" & "Training and development", at HR conferences organised by Simplex Completed the documentation of around 300 files in accordance to ISO norms.