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Work Background
NUSA Indonesia Gastronomy FoundationExecutive Director
Mar. 2021Jakarta, IndonesiaAs the Executive Director, I provide visionary leadership to our organization and drive the mission of preserving Indonesian culinary culture, fostering sustainable local food practices, and advocating for equitable food policies. My strategic expertise, passion for cultural heritage, and commitment to sustainable development will guide our organization toward achieving meaningful and lasting impact. Key Responsibilities: Strategic Leadership: Develop and execute a comprehensive strategy to achieve the organization's goals, focusing on culinary preservation, sustainable local food practices, and policy advocacy. Culinary Preservation: Oversee historical and cultural research initiatives to document and preserve Indonesia's culinary traditions. Collaborate with experts to ensure accurate representation of culinary heritage. Local Food Source Development: Lead efforts to strengthen and develop local food sources, promoting biodiversity and ensuring the sustainable collection of Indonesia's biological resources. Policy Advocacy: Advocate for favorable public policies that support sustainable and equitable local food systems. Collaborate with government agencies and stakeholders to influence policy decisions. Collaboration: Cultivate partnerships with relevant organizations, government bodies, academic institutions, and communities to amplify the impact of our initiatives. Team Management: Provide strategic direction and mentorship to staff, fostering a collaborative and empowered team environment. Fundraising: Drive resource mobilization efforts by cultivating relationships with donors, sponsors, and grant-making organizations to secure funding for our projects. Stakeholder Engagement: Build and maintain strong relationships with stakeholders, including local communities, chefs, researchers, policymakers, and cultural experts.
Global Buildings Performance Network (GBPN)Indonesia Engagement and Stakeholder Relations Lead
Apr. 2020 - Apr. 2023IndonesiaI collaborate closely with the Global Stakeholder Engagement Lead to manage diverse stakeholders—local authorities, government, industry, communities—nurturing strong partnerships. I oversee Indonesia's stakeholder engagement, tailor communication, and address inquiries. Developing and executing engagement plans, I guide stakeholders, ensuring alignment with timelines and specifications. I facilitate collaboration among project teams, supporting the technical teams for stakeholder interactions, and manage event logistics. Meticulous documentation maintains transparency. My role was to fosters meaningful genuine connections with our stakeholders to drive sustainable project outcomes.
NUSA Indonesian GastronomyCulinary Researcher/Co-Founder
Aug. 2016Greater Jakarta Area, IndonesiaConcepting and designing NUSA as the centre of Indonesian culinary excellence. Researching indigenous ingredients around the archipelago and creating the story telling behind every ingredients and recipe that is served in NUSA gastronomy.
Maharasa IndonesiaPartner/Co-Founder
Sep. 2012 - Mar. 2016Greater Jakarta Area, IndonesiaMaharasa Indonesia is a collaborative project between talented Indonesian chefs, food curator, designer and renowned gourmands which hold mission to introduce and promote artisanal ingredients of Indonesia. Maharasa Indonesia is inspired by the wealth of artisanal ingredients, which are cultivated with abundant values of heritage wisdom, and spices are widely manifested in many heritage cuisines throughout this archipelago. The meaning of Indonesian heritage cuisines is represented deeply beyond words; sensory experience definitely plays a dominant role. The revolving theme and menu are adapted from authentic Indonesian culinary culture. With special emphasis on flavors of certain region, Maharasa Indonesia has a strong research in flavors, heritage values, and exotic ingredients as its backbone, to make sure the series of event deliver the utmost Indonesian food culture values to all gourmands : artisanal, inspiring, and elegant. Best artisanal ingredients which are vigilantly cooked into superlative cuisines and orchestrated with inspirational cultural narratives, processing techniques, and international standard of presentation will not only stimulate gourmand’s five senses, but also inveigle the heart. Maharasa Indonesia is not just a restaurant or catering services. We deliver stories of flavors across Indonesia through audio-visual presentation package and world-class narrative that we have designed in such a way to create a stunning engagement of understanding of Indonesian true flavors and the latest processing techniques. A live discussion is open, calibration of paradigm is created, and appreciation of the richness of nature and intense labor of farmers, breeders, and fishermen is highly endorsed through Maharasa Indonesia.
Gambaran BrandBusiness Design Expert
Aug. 2011 - May. 2014Jakarta, Bandung, Palembang, Malang,Gambaranbrand is a team of local Indonesian brand developers consisting of a group of brand development experts from various disciplines such as communication design, advertising, human resources, strategic management, service, psychology, and mass communication and research. Gambaranbrand is helping to design, execute and maintain your brand dream. All methods are made systematically and specifically so that the brand building process can be followed and implemented by all members of the company. Responsibilities:
- Conduct market research and analysis to identify new business opportunities
- Develop and prototype new business models and products
- Work with stakeholders to gather requirements and feedback
- Create and manage project plans
- Communicate and present business design concepts to stakeholders/clients
CULINESIAPartner/Co-founder
Jan. 2011 - Jul. 2013Greater Jakarta Area, IndonesiaCulinary Course of Indonesia (CCI) is a daily hands-on cooking class for the busy people who would love to learn to cook. Our aim is to promote the joy of cooking and Indonesian cuisine for the youngster. We believe that good healthy eating habits should started early. We are now working with elementary schools as an extra afternoon class for student.
CONCEPTO ideasBusiness Design Partner
May. 2009 - Feb. 2020Greater Jakarta Area, IndonesiaWe are creative and design consultant focus on food-beverage and retail business. We work from ideas all the way to implementation and from design to operational.
BALEBARANGDesign Director
Jul. 2000 - Mar. 2012Jakarta, Indonesia
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