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Work Background
ARCODirector de Educación Médica y Capacitación
Oct. 2022San José, Costa Rica
EDU-PharmaCME and Learning Director
Jul. 2011San Jose, Costa Rica•Founder and Co-owner of EDU-Pharma. •Currently responsible for the implementation of continuing medical educational and learning programs. •Principal Consultant for the facilitation among medical associations, medical research institutes or Universities, and sponsors for the design of continuing educational programs for physicians.
•Works closely with medical associations to undertake educational need-based analysis of target medical audience, search for appropiate CME offices and faculty to develop customized educational programs that change the medical practice resulting in the well-being of patients.
•Participates in the design of educational programs that adhere to active adults learning, and instructional design principles.
•Facilitator for the design and delivery of advisory boards and consensus meetings for the management of medical conditions.
•Application of user-friendly virtual technologies that allow highly interactive and participatory programs.
Webcomm-proFounder
Jan. 2006San Jose, Costa Rica•Founder and Owner, based in San Jose, Costa Rica, responsible for the design and delivery of virtual training, virtual medical conferences and video based educational programs to wide audiences in Latin America.
•Served as consultant to Key Opinion Leaders on the following: -Public speaking skills for live and/or virtual conferences, -Communications advisor for KOL on selecting and structuring scientific content for medical lectures, -Development of customized projects for several medical specialties such as Oncology, Intensive Care, Cardiology, and Gastroenterology among others. -Consultant for the development of educational videos for both medical doctors and patients.
•Special Advisor for the design and establishment of Training Departments and the development of training programs, and the certification and coaching of training managers in Central America, Colombia, Perú and Ecuador. •Developed customized programs to support the transition from sales representative to district manager to KAM managers.
Roche Central America and CaribbeanTraining Manager, Roche Central America and the Caribbean
Feb. 2000 - Dec. 2005San Jose, Costa Rica•Responsible for training and development of pharmaceutical sales force across 13 countries, facilitator of soft skills programs like but not limited to: selling skills, coaching, territory management, key account management.
•Worked directly with medical managers and medical advisors to design and deliver evidence-based scientific educational training programs for sales teams.
•Pioneer the introduction of cutting-edge technology in the work place. Applied modern technology such as virtual classrooms, web-based assessments, and a certification program for the sales force in various countries
Pharmaceutical Sales Professional,Sales Representative, District Manager
Feb. 1993 - Jan. 2000San Salvador, El Salvador•Responsible for sales detailing to private practice physicians, institutional selling and sales force management.
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