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Work Background
Senior Internal Communications Advisor
ShellSenior Internal Communications Advisor
Sep. 2018The Hague Area, Netherlands · HybridDeveloped impactful content, such as change management timelines and vision narratives, to empower line managers and leaders with effective messaging. Maintained finance functional leadership and employee satisfaction during a crucial leadership transition period, from one shell CFO to the next, resulting in five consecutive years of improved people survey scores. Crafted leader messages for Shell communities in written and video formats to optimise internal communications. - Augmented financial trends encompassing employee engagement (from 73% to 82%), team leadership (from 74% to 84%), and organisational leadership (from 70% to 77%) within an impressive tenure of five years. - Increased knowledge transfers globally for over 10K individuals by implementing the Yammer/Viva engage roll-out: - Launched the Finance Vision 2024 communications for the global function and framed finance communication networks by incorporating Diversity, Equity & Inclusion (DE&I) into senior leadership messages: - Communicated Corporate Strategy, NBD and Acquisition-divestment communities into the CFO Directorate. - Contributed via communications towards the upward trends in engagement scores since 2018, surpassing CEO scores in the latest Shell People Survey cycle (2023). - Communicated and crafted leadership messages aimed at reducing time spent on Management Information contributing towards time savings of up to 20-30%. - Strengthened the group brand value proposition via crafting and communicating strategic corporate messages for organisational transformation and capability building. - Cultivated executive and employee advocacy by leveraging existing stakeholder networks and refining their stories for widespread sharing throughout the Group/constituencies. - Led informal networks, including the CFO Lead cadre in enhancing Sr. Leader communication within the Finance function.
Corporate Communications Advisor
AramcoCorporate Communications Advisor
Dec. 2011 - Aug. 2018The Hague Area, NetherlandsEstablished a communication framework by fabricating strategic policies for stakeholder outreach and engagements. Nurtured community relationships in the Netherlands and elevated Aramco's reputational standing by co-launching a CSR program with the Arab faculty of the University of Leiden. Gained internal communication and business outcomes by framing organizational transformative communications program and employee town halls.  Achieved a notable 10% YOY decrease in employee turnover from 2010 to 2016 by streamlining the internal engagement score for the transition period between three Managing Directors, over six consecutive years.  Ascertained a cohesive and integrated communication strategy and implemented performance management priorities, in coordination with content creation team members.  Assessed brand reputation in the EMEA region, using a reputation tracker. Collaborated with a contracted communications and PR agency to conduct in-depth qualitative interviews, gauging sentiments toward various facets of the brand.  Initiated strategic partnerships by providing recommendations to senior leadership on EU-policy communications, that forged new relationships with external vendors and CSR partners.
Communications Director
Green Exchange LLCCommunications Director
Jan. 2010 - May. 2011London, United KingdomFormed communication guidelines and increased visibility by developing communications policies around key carbon market and maintaining a proactive media outreach. Harmonized with EU and US carbon policymakers to stay updated with regulatory developments, which ensured alignment with industry standards. Worked with sales leads to strategize client engagement and allocate time effectively, based on market dynamics.  Heightened brand reputation and aligned goals related to carbon trading products by revamping corporate communications.  Increased sales up to $5M USD in the first quarter of 2009 by creating marketing and communication campaigns around environmental derivative product, launched on the Chicago Mercantile Exchange.  Monitored and benchmarked market share against primary competitors, leveraging official data from Platts Emissions Daily.  Tailored marketing communications content by dissecting the client base into subsegments, considering factors such as size, exposure to European CO2 Emissions limits, and specific business and profit models.
Media and Communications Manager
European Climate ExchangeMedia and Communications Manager
May. 2006 - Jan. 2010London, United KingdomPioneered and refined the external website, which increased brand value and accelerated performance metrics. Built a strong media presence and improved brand visibility by designing and maintaining annual media engagement with key press contacts. Located and integrated best communication practices, connecting pre-merger with ICE Futures Exchange.  Accomplished sales growth (average 10-15% increase year-on-year), between 2006-2009, on environmental derivative products in ICE Futures Europe trading market.  Drove external environmental product communications campaigns to companies, covered by the European Union Emissions Trading Scheme (EU ETS).


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