Vytaute Kazlauskaite - Publisher Solutions Consultant, Freelance

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Work Background

AdformPublisher Solutions Consultant (Global Customer Success)

Jan. 2021 - Jun. 2023• Managed the complete lifecycle of clients ranging from small to large scale publishers within the UK and West EU region. This encompassed onboarding, training, consulting, optimizing, upselling, hands-on involvement in setups, account management, running performance reviews and QBRs. • Worked on client yield growth including various publisher promotion and internal initiatives to increase advertiser spend which required thorough analysis of revenue flow and connecting advertisers with relevant publishers. • Advised and guided publishers on optimal SSP, Header Bidding and adserver setup, troubleshooted technical issues. • Facilitated communication between clients and Product/Development teams. • Served as a Subject Matter Expert (SME) for Adform’s SSP and publisher adserver, providing consultation to various internal stakeholders (sales, presales, product) on platform setup and capabilities. In addition, trained and guided many colleagues into understanding the product. Proficient in simplifying technical concepts for effective communication. • Analyzed and improved portfolio performance to achieve quarterly targets. Over nearly 3 years in the CSM role, successfully onboarded and managed all publishers in the West EU region from almost 0 clients, contributing to the establishment of the SSP product in this region. • Worked on various projects: designing Private Marketplace between Adform DSP and Adform SSP, support page, internal knowledge hub, monthly product engagement group.

AdformSenior Publisher Solutions Specialist (Global Customer Success)

Jun. 2020 - Jan. 2021• Managed the complete lifecycle of clients ranging from small to large scale publishers within the UK and West EU region. This encompassed onboarding, training, consulting, optimizing, upselling, hands-on involvement in setups, account management, running performance reviews and QBRs. • Worked on client yield growth including various publisher promotion and internal initiatives to increase advertiser spend which required thorough analysis of revenue flow and connecting advertisers with relevant publishers. • Advised and guided publishers on optimal SSP, Header Bidding and adserver setup, troubleshooted technical issues. • Facilitated communication between clients and Product/Development teams. • Served as a Subject Matter Expert (SME) for Adform’s SSP and publisher adserver, providing consultation to various internal stakeholders (sales, presales, product) on platform setup and capabilities. In addition, trained and guided many colleagues into understanding the product. Proficient in simplifying technical concepts for effective communication. • Analyzed and improved portfolio performance to achieve quarterly targets. Over nearly 3 years in the CSM role, successfully onboarded and managed all publishers in the West EU region from almost 0 clients, contributing to the establishment of the SSP product in this region. • Worked on various projects: designing Private Marketplace between Adform DSP and Adform SSP, support page, internal knowledge hub, monthly product engagement group.

AdformSenior Publisher Support Specialist

May. 2019 - Jul. 2020Vilnius• Technical support for SSP and publisher adserver clients - troubleshooted malware, banners, product integration, Header Bidding performance. • Advised on optimal platform setup, campaign setup. • Educated clients on platform capabilities, supported account CSM managers by providing client trainings. • Facilitated communication between clients and Product/Development teams. • Served as a Subject Matter Expert (SME) for Adform’s SSP and publisher adserver, providing consultation to various internal stakeholders (sales, customer success and account managers) on platform setup and capabilities. In addition, trained and guided many colleagues into understanding the product. Proficient in simplifying technical concepts for effective communication.

Lithuanian Children and Youth CenterProject Coordinator Intern

Jul. 2014 - Oct. 2014Vilnius• Planned and facilitated various events and projects including youth camps and concerts.

Furnish My Flat Ltd.Manager

Aug. 2013 - Feb. 2016Vilnius, Lithuania• Took on many different tasks such as: Product buying; Customer Support; Catalogue Design; Banner creation; Finance administration; Website design and administration; Social Media

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