FLF PRODUCT DESIGNProduct Management Contractor
Oct. 2014 - Jul. 2017United KingdomIn a contracting capacity with FLF Product Design, I provided product management expertise, focusing on end-to-end digital product development, and research and development initiatives. Currencies Direct Team Leadership: Led a team of 10, overseeing end-to-end product development that focused on KYC processes, sign-up flows, and chatbot integrations. User Experience Optimisation: Successfully revamped the digital onboarding experience, resulting in a 35% decrease in user drop-out rates.
Data-Driven Decision Making: Utilised behavioural analytics tools like Amplitude Analytics to optimise the platform for different user cohorts. Santander - KiTTi Mobile Wallet Innovative Product Development: Spearheaded the design and development of KiTTi, a mobile wallet designed for group savings and payments, continuing work that was initiated in my earlier roles at Sapient Publicis and further developed at Monitise Create. KYC & Signup UX: Implemented improvements in the KYC and signup user experience, contributing to a 20% increase in successful sign-ups. UX Redesign: Achieved a drop-out reduction from 60% to 35% through UX redesign. Monitise Create - Visa Europe Future Banking Propositions: Collaborated to lead UX and UI teams in developing three future banking propositions for Visa Europe, resulting in a 20% increase in client engagement for the projects. KiTTi Mobile Wallet Product Continuation: Built upon my earlier work at Sapient Publicis by contributing to the KiTTi mobile wallet proposition at Monitise Create, laying the groundwork for its innovative features and functionalities. This led to a 15% increase in user adoption during the initial launch phase. Cross-Team Collaboration: Facilitated effective communication between UX/UI designers, developers, and stakeholders, expediting timelines by 25% and enhancing product quality.