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Work Background
Namecheap, IncGlobal Marketing Manager / Product marketing Manager
Nov. 2022United StatesAs a Global Marketing Manager at Namecheap, I develop and execute global marketing strategies that align with business objectives, focusing on multi-channel approaches to maximize revenue, new customers and gross margin LTV. My role involves managing campaigns from planning to execution, working closely with creative, content, UX, devs and product managers to ensure timely delivery for successful campaigns that resonate with diverse audiences. I continuously optimize campaigns using data-driven insights from Tableau, track performance metrics, and oversee the streaming of marketing materials to ensure brand consistency across all channels. In my role as Product Marketing Manager for FastVPN, I lead marketing efforts to drive product awareness, adoption, and revenue growth by collaborating with cross-functional teams. I manage product campaign initiatives, create go-to-market strategies, and analyse customer feedback to enhance customer journey. By optimising campaigns and monitoring key metrics, I refine strategies to maintain FastVPN’s competitive positioning and contribute to its growth while mentoring team members to align with the overall business objectives.
Namecheap, IncIllustrator Brand & CRM
Aug. 2018 - Feb. 2023United StatesAs a Brand Illustrator at Namecheap, I develop and execute creative concepts for marketing campaigns, crafting unique and visually engaging illustrations across various digital channels. I collaborated closely with marketing, content, and UX teams to ensure that all creative materials aligned with brand guidelines. My role involved producing high-quality visuals for the campaign landing page, social media, email, and PPC, enhancing Namecheap's brand identity and driving engagement through compelling, on-brand artwork that supports key marketing initiatives.
Hero Experiences GroupSr Art Director
Jan. 2016 - Jun. 2023Dubai, United Arab EmiratesAs a Senior Art Director at HERO Experiences Dubai, I lead the creative direction for marketing campaigns across all platforms, ensuring cohesive and visually compelling storytelling for diverse brands, including Platinum Heritage, Balloon Adventures Dubai, Hero Boat Tours, and The Dubai Balloon. I collaborate closely with marketing teams to develop innovative design concepts that reflect the luxury and adventure of each unique offering. From digital and print to experiential marketing, I oversee the entire design process (hands-on), ensuring all creative materials are aligned with each brand’s values and resonate with international travellers, enhancing the market presence of HERO Experiences and its sub-brands.
ECOMM2UX/UI Digital Designer
Oct. 2015 - Sep. 2017AustraliaAs a UX/UI Digital Designer at Ecomm2, I focused on creating user-friendly digital experiences for various Australian brands. My role involved designing and optimizing emails, banners, and website interfaces to enhance user engagement and conversion. I collaborated closely with marketing and development teams to ensure that all digital assets were visually appealing, functional, and aligned with the client's branding while delivering a seamless user experience across multiple platforms.
DAMAC PropertiesCreative Art Director
Sep. 2014 - Jul. 2018Dubai, United Arab EmiratesAt DAMAC Properties, I led the development of innovative visual concepts and creative strategies across multiple marketing channels, ensuring the brand's luxury and sophistication were consistently represented. I managed a talented design team, working on creation and evolution of various sub-brands within the DAMAC portfolio, each with its own unique identity tailored to diverse target audiences. Collaborating closely with marketing, design, and development teams, I directed the end-to-end creative process for campaigns, ensuring all materials—from digital assets to print and outdoor advertising—were cohesive, visually impactful, and reinforced DAMAC’s position as a leader in the luxury real estate market.
Atom Advertising Agency DubaiSr Art Director
Apr. 2009 - Sep. 2014DubaiAs a Senior Art Director at a boutique agency in Dubai, I led the creative direction for high-profile brands such as Harley-Davidson, MMI, The Tourism Development & Investment Company (TDIC), and Webber. I was responsible for conceptualizing and executing visually compelling campaigns across digital, print, and outdoor media, ensuring brand consistency and resonance with target audiences. I collaborated closely with account managers, copywriters, and design teams to develop creative strategies that aligned with client objectives while driving engagement and brand awareness. My role also included overseeing the entire creative process, from ideation to final delivery, ensuring timely execution of high-quality design solutions. In addition to campaign development, I played a key role in crafting visual identities and brand guidelines for new projects, ensuring they aligned with each brand's vision and market positioning. I worked on enhancing user experiences through digital design, including website layouts and interactive elements, while also creating impactful advertising materials such as brochures, billboards, and in-store visuals. My work involved managing a team of designers, providing creative direction, and ensuring that all deliverables met both client expectations and industry standards for creativity and innovation.
Europapress PublishingArt Director
Jan. 2004 - Feb. 2008Belgrade, SerbiaAs an Art Director at Europapress, I was responsible for creation and overseeing the visual design and layout of prestigious publications like Gloria and OK Magazine. I led the creative process from concept to final execution, ensuring each issue reflected the brand’s aesthetic and editorial vision. Collaborating closely with journalists, editors, photographers, and graphic designers, I crafted engaging and visually appealing page layouts, covers, and feature spreads, while maintaining consistency in style and quality across all content. My role also included managing tight production schedules, quality control and ensuring the timely delivery of high-quality publications.
Duke & PetersonGraphic Designer
Jan. 2001 - Jan. 2004SerbiaAs a Graphic Designer and Retoucher at Duke & Peterson for Travel Magazine, I was responsible for designing visually captivating layouts and ensuring high-quality imagery across the publication. My duties included retouching photos to enhance their visual appeal and align with editorial standards, as well as collaborating with the editorial team to create engaging page designs that complemented the content. I worked on refining the magazine’s aesthetic, ensuring consistency in style, and delivering polished visuals that enhanced the reader experience while meeting tight publication deadlines.
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