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Work Background
PE and Business consulting
Rodwell consulting PE and Business consulting
Jul. 2015SingaporeA consulting expert - over the last 4 years have consulted on deals like McDonald’s China/HK for Carlyle group, Laser Clinics Au for KKR, plus many other major deals across APAC working with the big and mid sized PE firms.
Non Executive Director
Pizza HutNon Executive Director
Sep. 2016Sydney, Australia
Founder Woosh. Cloud
WooshfoodFounder Woosh. Cloud
Apr. 2019Globalhttps://wooshfood.com
Co- Founder Launcho Ventures
Launcho VenturesCo- Founder Launcho Ventures
Oct. 2020 - Jun. 2023Singapore
Executive Chairman Gong cha Group
Gong cha Taiwan (Royal Tea Taiwan)Executive Chairman Gong cha Group
Sep. 2019 - Jun. 2022London, England, United Kingdomhttps://www.ta.com/portfolio/investments/gong-cha
Franchise Expert ► Turnaround Specialist ► Sustainable Growth ► Brand Leadership ► Franchising
McDonald's Corporation | President Greater Asia | Middle East | Pacific | Africa | Australia | NZFranchise Expert ► Turnaround Specialist ► Sustainable Growth ► Brand Leadership ► Franchising
Aug. 2012 - Jul. 2015Singapore | AustraliaMcDONALDS CORPORATION ► 2013 - 2015 ► Division President for Australia and NZ | Pacific Islands | Middle East | Africa 25 countries ► 2000+ restaurants ► 130,000 employees ► Revenue $9B US ► Profit $900M US Responsible - turnaround a downward trend in market share and same store revenues in Australia/NZ whilst continuing to grow the business in the Pacific Islands, Middle East and Africa. Challenges • A continual loss of market share due to aggressive competitive activity in Australia and NZ • Declining consumer relevance and perception of the brand • Demotivated franchisees Achievements • Mid-double digit same store sales growth/increased market share Achieved by: o Instigating leadership renewal in key areas; o Leading/collaborating with franchisee leadership bodies; o Developing a strategic vision with holistic next generation brand experience relevant to consumer trends and needs. Initiatives included: ► The regeneration of core brands and value whilst expanding adjacent platforms; ► Introduction of McCafe barista in drive through and the regeneration of the McCafe brand; ► Transformational concepts such as “Create your Taste” (Gourmet burger) and digital service; “the corner by McCafe”. ► Continued sustainable profitable growth in the Pacific Islands, Middle East and Africa by evolving leadership structures to manage diverse geographies. Specializing in: Franchise CEO Leadership ► Entrepreneurial Turnaround Specialist ► Sustainable Growth Performer ► Brand Leadership Expert ► Innovation Expert ► Franchise Leader: ► Leadership ► Brand ► Innovation ► High Performance Market Leading Results ► Global Franchise Expert ► Startup Franchise Expert ► Innovation specialist http://video.cnbc.com/gallery/?video=3000380271 http://www.businessinsider.com.au/mcdonalds-in-australia-vs-america-2015-5 http://www.dailytelegraph.com.au/news/nsw/new-health-food-cafe-run-by-mcdonalds-opens-in-sydney/story-fni0cx12-1227168326189
President Asia Middle East ► Franchise CEO Leadership ► Turnaround Specialist
McDonald's Corporation | President Greater Asia | Middle East | Pacific | Africa | Australia | NZPresident Asia Middle East ► Franchise CEO Leadership ► Turnaround Specialist
Jul. 2003 - Jan. 2013SingaporeMcDONALDS CORPORATION ► 2003 - 2013 ► Division President for Asia/ME (ex Japan) 35 countries ► 3,600 restaurants ► 300,000 employees ► Revenue $7B US ► Profit $750M US Responsible for turning the poor performing region (Asia, ex-Japan) and the continual growth and evolution of the Middle East portfolio. Challenges ► Historically,misplaced business model across the Asian region ► A cultural gap in relationships between leadership at the corporate level and the country level ► Interpretation of consumer trends and its adaption into the business model Achievements ► Stabilized/turned around sharply declining sales/profit trends in the Asian region by transforming the model. Profit in 10 Asia countries increased from $60 mill to $650 mill Initiatives included: o Identification of key differences in Asian model vs Western model; o Clarification of brand positioning from consumers’ perspective; o Collaboration and alignment of consumers’ trends and needs via targeted focus groups; o Alignment/prioritization of Asian leadership’s collective intelligence into a vision/strategic plan; o Creation of sustainable core business and sub brand models including roll out of Breakfast, home delivery, desert kiosk POD's, optimization/improvement of Core Menu brands/value offers. ► Increased brand presence in high profile,high cost,dense Asian urban locations. ► Applied Asian model learnings to drive rapid turnaround of the Chinese market (6% ROTA to 20%+ one year). Expansion from 300 restaurants (2003) to 2000+(2015). ► Increased market share/brand rating in Asian region (ex Japan) increasing income from $60M in 2003 to $650M in 2013. ► Applied/adapted Asian model learnings into India South West business, turn around from a loss making company in 2003 to market cap of $750M on BSE. http://www.bloomberg.com/apps/news?pid=conewsstory&tkr=MCD:US&sid=awF9jFlBJChk http://www.bloomberg.com/news/articles/2011-07-29/mcdonald-s-franchises-to-account-for-up-to-20-of-china-business
Franchise CEO Leadership ► Entrepreneurial Turnaround Specialist ► Sustainable Growth Performer ►
McDonald's Corporation | CEO | Turkey and Taiwan | McDonalds CorporationFranchise CEO Leadership ► Entrepreneurial Turnaround Specialist ► Sustainable Growth Performer ►
Jan. 1999 - Dec. 2003Turkey | TaiwanMcDONALDS CORPORATION ► 2002 – 2003 ► Managing Director, Taiwan ► 350 restaurants ► 20,000 employees ► Revenue $80M US Responsible for turn around the 10th largest McDonalds market. Challenges • Seven years of declining same store sales/transactions • Identification of the cause of market share loss • De-motivated local teams Achievements ► Engaged/empowered the local teams to prioritize/focus on consumer driven brand strengths. ► Created short term tactics to stem decline whilst creating stronger strategic focus to build sustainable brand growth. ► Initiatives resulted in positive growth after 7 years of decline and established a trajectory of growth that continued for 10 years. McDONALDS CORPORATION ► 1999 – 2002 ► Managing Director, Turkey ► 150 restaurants ► 10,000 employees ► Revenue $225M US ► Profit $25M US Responsible for creating developing market model that could be used to increase greater success and expansion into developing markets globally. Challenges: ► Unprofitable market ► Highly competitive local food outlets ► High cost real estate ► Low levels of consumer affordability ► Unworkable franchise model ► Currency crisis and 9/11 fallout Achievements: ► Re-engineered pricing/value proposition to meet broader market on affordability. ► Drove product innovation- more relevant to local tastes whilst maintaining brand uniqueness. ► Created a more relevant franchise model/closed non-performing franchises. ► Introduced new business plan whilst dealing with a major economic crisis,currency devalued by 80%/interest rates over 3000%/ inflation ave 10% per month ► Increased customer/sales in excess of 80% and 70% respectively, market share increased from 40% to 55%, post the economic crisis. ► Created a business model that could be applied to other developing markets.
Vice President ► Franchise CEO Leadership ► Entrepreneurial Turnaround Specialist
McDonald's Corporation | CEO | Turkey and Taiwan | McDonalds CorporationVice President ► Franchise CEO Leadership ► Entrepreneurial Turnaround Specialist
Jan. 1991 - Dec. 1999Queensland, Northern Territory, Pacific IslandsMcDONALDS CORPORATION ► 1991 – 1999 ► VP Regional Manager, Queensland, Northern Territory, Pacific Islands ► 150 restaurants ► 15,000 employees ► Revenue $A340M ► Profit $A38M Responsible for the holistic results of the business; strong relationships with franchisees and suppliers; the opening of Northern Territory and Pacific Islands businesses. Achievements: ► Successfully evolved and executed strategy that resulted in sales increases of 190% and market share increase from 18% to 28%. ► Innovated strategic real estate process’s to increase market penetration and profitable outlet growth; outlets increased by 160%. ► Created McCafe expansion model in suburban restaurants resulting in a long term platform for continuous growth. Demonstrated Key Attributes in: Franchise CEO Leadership ► Entrepreneurial Turnaround Specialist ► Sustainable Growth Performer ► Brand Leadership Expert ► Innovation Expert ► Franchise Leader - with focus on: ► Leadership ► Brand ► Innovation ► High Performance Market Leading Results ► Global Franchise Expert ► Startup Franchise Expert ► Creation, Transformation and Implementation to High Performance with Franchise.
Vice President ► Regional Manager ► Franchise CEO Leadership ►
McDonald's Corporation | CEO | Turkey and Taiwan | McDonalds CorporationVice President ► Regional Manager ► Franchise CEO Leadership ►
Jan. 1977 - Dec. 1991Melbourne ► AdelaideMCDONALDS CORPORATION ► 1987-1991 ► Market Manager, Victoria | Western Australia | South Australia Responsible for: ► the opening of Tasmania ► the operations and personnel of all restaurants ► the selection, recruitment and training of new franchisees ► the business results of the region, reporting to the Regional Manager ► developing and opening a highly successful market in Tasmania Early years: ► 1977 commenced as full-time cleaning maintenance man at McDonalds - St. Kilda - after venturing into the world of work as exploring factory, apprentice linesman, house painting ► 1978 started as a trainee manager in St. Kilda and Elsternwick prior to working in and opening many restaurants across Victoria and thru all restaurant manager levels until 1983 ► 1983 worked in Middle management roles, training and area supervisor in Melbourne ► 1985 market manager for South Australia
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