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Work Background
Head of Research And Development
The Right StreetHead of Research And Development
Aug. 2024Brussels, Brussels Region, Belgium💠Audience-Centric Campaigns: Developed and executed EU-focused communication strategies targeting different demographic groups, leveraging technical knowledge and storytelling to simplify complex policy topics (e.g., sustainability, digital transformation). Created and maintained complex sets of marketing materials 💠Creative Leadership: Led cross-functional teams (designers, copywriters, videographers) to produce award-winning campaigns, increasing client engagement. Ensuring visual consistency across all channels and following strict EU guidelines. 💠Data-Driven Optimization: Used A/B testing and analytics tools to extract data-driven insights and refine messaging for diverse EU audiences, achieving a high percentage boost in campaign ROI. 💠Tools & Collaboration: Managed workflows and created operating procedures and systems, ensuring seamless collaboration across pan-European remote teams.
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