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Work Background
Principal & Creative Director @ Eric Bass Freelance Marketing Design
Eric Bass Freelance Marketing DesignPrincipal & Creative Director @ Eric Bass Freelance Marketing Design
Jan. 2021Los Angeles, California, United StatesUse my 15+ years of marketing program management and hands-on content creation experience in agency, corporate, non-profit, and start-up environments to provide marketing design support for businesses involved in the arts, consulting, music, health/wellness, technology, education, non profit, and financial service sectors. Areas of expertise: • Advertising (including paid social) • Branding Design (logos, style guides) • Collateral Design (flyers, brochures) • Email Marketing Design • Event Management • Photo Shoots • Presentations • Social Media Design • Videography (including shooting and editing) • Landing Page Design (Instapage, Hubspot) • Web (Wix, WP, Squarespace) Technical fluency with: • Adobe Creative Suite (including Photoshop, Premiere) • AI Productivity Tools (Grammarly, ChatGPT) • Analytics (Tableau, Google Analytics) • Canva • CRM (Hubspot, Salesforce, Marketo) • Email Platforms (MailChimp) • Google Suite • Project Management Software (Asana, Monday.com, Notion) • Social Listening Platforms (Mention) • Social Media (LinkedIn, Facebook, X, Instagram, TikTok) • Social Media Paid (Meta Business Suite and LinkedIn Business Manager) • Social Media Publishing Platforms (Sprout Social, Hootsuite) • Video Shoots (including camera, lighting, mics) • Video Hosting Platforms (Vimeo, YouTube) • Website CMS (Squarespace, Wix, WordPress, WebFlow) • Web Landing Pages (Instapage) • Web Conference, Screen Capture Technology (Zoom, Loom) Clients have included: • Artists • Content Marketers • Consultants • Early-stage startups • Musicians • Non Profits • Private Practice Health Care Professionals • Small Businesses • Writers
Sr MarCom Manager
Sirona MedicalSr MarCom Manager
Nov. 2021 - Jan. 2024San Francisco Bay AreaWorked directly with our COO and in consultation with the executive leadership team to plan, execute, analyze, and optimize all of Sirona's marketing efforts, including but not limited to website, paid/organic social, events, and advertising. Operated as a one-person marketing team, managing an external network team of content development, advertising, agency, press, web, and media vendors. I also managed social media, events, and created over 50 videos many of which I shot and edited myself. The highlight of my time was orchestrating the launch campaign at Sirona Fall 2023, a comprehensive integrated multi-channel marketing effort that yielded record outcomes for the company over a span of four months. This encompassed the creation of two case studies, two press releases, two bylines, a one-hour live stream launch event, a pre-launch buzz video, participation in a conference, hosting a VIP Partner Dinner, social media and influencer outreach, and a video marketing blitz. Additionally, I managed an eight-week email campaign and facilitated multiple website refreshes and landing pages.
Integrated Marketing Manager at True Link Financial
True Link FinancialIntegrated Marketing Manager at True Link Financial
Nov. 2018 - Nov. 2021San Francisco, CaliforniaWorked with leadership, marketing, creative design, research, product, data, business operations, and compliance/legal teams to strategically plan, produce, measure, and optimize insight/data-driven integrated marketing campaigns targeted to 10+ professional targets. - Directly managed thought leadership efforts, RFP process for investment team, conferences and events, virtual networking engagements, video and web, social media, and all of our direct mail campaigns. - Developed 30+ videos across the following: animated explainers, testimonials, demo videos, hype promotional videos, brand essence videos, internal videos for events, anniversaries and key announcements. - Orchestrated and managed our brand relaunch in 2019. - Developed 25+ thought leadership decks for the Trust Management Team.
Marketing Partner for Graduate School of Management, Nursing & Health Professions, Arts & Sciences
University of San FranciscoMarketing Partner for Graduate School of Management, Nursing & Health Professions, Arts & Sciences
Apr. 2016 - Oct. 2018San Francisco, CaliforniaProvided end-to-end marketing to support the online and in-person recruitment efforts for the 50+ programs, centers, and institutes within the Graduate School of Management, College of Arts & Sciences, and Nursing & Health Professions. - Overhauled the advertising presence for the satellite campuses. - Oversaw planning, development and launch of a university-wide OOH awareness campaign that spanned across more than 50% of metro San Francisco. - Developed 15+ videos in support of recruitment efforts. - Effectively orchestrated the annual updating of 50+ recruitment materials. - Produced 15 photo shoots.
Account Supervisor
Digitas Health LifeBrandsAccount Supervisor
Aug. 2014 - Apr. 2016San Francisco, CA
Account Supervisor
DDBAccount Supervisor
Dec. 2013 - Jul. 2014San Francisco, CA
Senior Account Executive, Account Executive, Account Coordinator, Account Admin
DDBSenior Account Executive, Account Executive, Account Coordinator, Account Admin
Sep. 2006 - Jun. 2010San Francisco, CA
Account Supervisor
Grey GroupAccount Supervisor
Nov. 2012 - Dec. 2013New York, NY
Account Supervisor
Euro RSCG Life - Chelsea (Health4Brands)Account Supervisor
Jun. 2011 - Nov. 2012New York, New York
Senior Account Executive
Publicis Life Brands Medicus (Formerly Medicus Life Brands)Senior Account Executive
Jun. 2010 - Jun. 2011New York, New York

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Revolutionizing Brand Stories through Visual Artistry for Web, Social Media, and Video Design
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