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Startup Founder
Business Owner
Work Background
Non Executive Director and Board Advisor
91socialNon Executive Director and Board Advisor
May. 2023London, England, United Kingdom · On-site91Social specialises in building custom software solutions for innovative e-commerce and fin-tech companies. A human-centric approach sits at the heart of everything we do, from dedicating an industry expert to all projects, through to delivering amazing UX for all solutions we build. I am responsible for advising on the go-to-market strategy for EMEA, including the creation of the first on-the-ground sales team.
Remote Sales Superstars
salesmentor.Remote Sales Superstars
Apr. 2023London, England, United Kingdom · RemoteRemote Sales Superstars connects you with the best sales talent at a fraction of the cost of the equivalent hire in UK and Northern Europe. Create a remote team of sales professionals 100% focused on growing your business.
Sales Talent as a Service
salesmentor.Sales Talent as a Service
Nov. 2021London, England, United Kingdom⚙️ 𝗪𝗛𝗔𝗧 𝗜 𝗗𝗢: I help SaaS companies to grow their business by sourcing on-the-ground sales development reps at favourable rates and manage them for success. ✨ 𝗪𝗛𝗔𝗧 𝗠𝗔𝗞𝗘𝗦 𝗠𝗘 𝗨𝗡𝗜𝗤𝗨𝗘: In addition to working with startups, I’ve got “big firm" experience, having worked for Moody’s and FactSet. I know what to look for in the best candidates and how to motivate and mentor them for sales success. 👨‍💻 𝗪𝗛𝗢 𝗜 𝗪𝗢𝗥𝗞 𝗪𝗜𝗧𝗛: I work with SaaS companies, which are looking to grow their sales team and need to generate sales fast. 🚀 𝗛𝗢𝗪 𝗜𝗧 𝗪𝗢𝗥𝗞𝗦: I meet with you to understand your business and plans for growth. We agree the type of candidate you want and I use my strategic partners to shortlist the best candidates. I take care of the hiring process, including all interviews. Once we have hired the ideal candidate, I take care of onboarding, mentoring and managing them.
Business Coach | Helping B2B SaaS founders achieve a step change in sales
salesmentor.Business Coach | Helping B2B SaaS founders achieve a step change in sales
Nov. 2021London, England, United Kingdom📘 𝗙𝗥𝗘𝗘 𝗕𝗢𝗢𝗞: Get a free copy of my Demo Like a Pro Playbook here: https://salesmentor-25006964.hs-sites-eu1.com/playbook-demo-like-a-pro ⚙️ 𝗪𝗛𝗔𝗧 𝗜 𝗗𝗢: I help SaaS companies grow their business by providing one-to-one sales coaching. Leveraging my 20 + years of experience selling complex software and data solutions, I show you the moves and processes needed to grow your business quickly. ✨ 𝗪𝗛𝗔𝗧 𝗠𝗔𝗞𝗘𝗦 𝗠𝗘 𝗨𝗡𝗜𝗤𝗨𝗘: In addition to working with startups, I’ve got “big firm" experience, having worked for Moody’s and FactSet. By focussing on a value-led sales approach, I will give you the necessary skills to sell large enterprise deals and accelerate growth. 👨‍💻 𝗪𝗛𝗢 𝗜 𝗪𝗢𝗥𝗞 𝗪𝗜𝗧𝗛: I work with SaaS companies looking to take their business to the next level. The skills and systems I teach you are applicable to any industry you are targeting, as long you sell B2B. 🚀 𝗛𝗢𝗪 𝗜𝗧 𝗪𝗢𝗥𝗞𝗦: My approach is focussed on getting you quick wins fast. This involves covering the "5 salesmentor Success Pillars": 1. Positioning (are you solving a real problem for a specific audience?) 2. Commercial Model (are your unit economics right?) 3. Lead Generation (inbound and outbound funnels) 4. Presenting (run killer meetings and demos) 5. Closing (negotiate and shorten sales cycle) 📞 𝗥𝗘𝗔𝗗𝗬 𝗧𝗢 𝗧𝗔𝗟𝗞? Connect with me here on LinkedIn, visit: https://salesmentor.io/contact/ or call me on: +44 7917 404 406
SaaS Growth Springboard
salesmentor.SaaS Growth Springboard
Oct. 2021On-siteEmpowering early-stage SaaS founders to build simple, repeatable sales systems that amplify monthly recurring revenue (MRR) and deliver at least 20% increase in sales within 90 days. Utilising the 'SaaS Growth Springboard' to launch SaaS solutions to stellar success. As a former travelling salesperson, I've transformed the lessons from the field into a dynamic blueprint for SaaS growth. My mission is to equip SaaS entrepreneurs with streamlined sales processes and strategies, ensuring their ventures scale and excel in a competitive market. 🔹 What I Do: I partner with SaaS founders who are committed to their vision but need a strategic push to scale their sales. With the 'SaaS Growth Springboard', I guide them in constructing a sales engine and the soft skills for sustainable growth. 🔹 How I Do It: Crafting tailored sales systems that are straightforward and effective. Coaching on advanced sales skills to convert prospects into loyal clientele. Strategising for consistent MRR enhancement and conversion rate optimisation. 🔹 Why It Matters: Your SaaS business deserves a sales strategy that's as innovative and forward-thinking as your product. Let's build your sales engine together and watch your SaaS soar. 🔹 Who I Am: A recovering travelling salesperson turned SaaS growth mentor, I'm using my 'SaaS Growth Springboard' to help your SaaS business reach new heights. Let's connect and transform your SaaS sales journey.
Regional Head of Sales
theScreenerRegional Head of Sales
Nov. 2019 - Nov. 2021Paris Area, France
 Business Development Manager (Market Data) at Tradition
Compagnie Financiere Tradition Business Development Manager (Market Data) at Tradition
Feb. 2018 - Sep. 2019London, United Kingdom
Senior Sales Consultant
TrendratingSenior Sales Consultant
Oct. 2017 - Feb. 2018London, United Kingdom
Associate Director
Moody's AnalyticsAssociate Director
Jun. 2010 - Apr. 2016London, United Kingdom
Senior Consultant
Barton WillmoreSenior Consultant
Apr. 2008 - May. 2010
Senior Consultant
Knight FrankSenior Consultant
Jan. 2007 - Dec. 2008
Senior Consultant/Account Manager
FactSet Research SystemsSenior Consultant/Account Manager
Oct. 2000 - Sep. 2005


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Personal Pitch
Unlock Growth: Free Coaching Session for SaaS Founders
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Service Pitch
Empowering Tech Pioneers to Establish Their Foothold in Europe
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