Richard Oram

Creative Director @Shackleton Design Consultants Ltd.

🐦 DesignGraphic DesignerCommunication DesignerBrand Designer

In today’s marketplace, image is everything. We are Shackleton Design Consultants, a brand, communication, and design agency based in East Kent. Our work highlights our creativity and versatility, supported by over 25 years of experience in the design field. This includes all aspects of print communications, from advertising and direct mail campaigns to brochures and reports. Over the past decade, we have championed digital media for our clients, leveraging the latest technologies to enhance communication strategies, boost response rates, foster loyalty, raise awareness, and educate broader audiences. We have developed and launched numerous corporate identities, establishing new brands. We also collaborate with existing brands, adhering to established guidelines to create innovative solutions that propel them forward or manage visual consistency to uphold brand values. Our team excels in interpersonal and presentation skills, thinking conceptually and rationally. We seek clients who share our enthusiasm and spark. Whether working with large corporations, small businesses, or charities, our passion for design ensures a satisfying partnership. Our inspiration and Ethos. Our inspiration and ethos are drawn from Sir Ernest Henry Shackleton, a key figure in the Heroic Age of Antarctic Exploration. Known for his courageous exploits alongside Roald Amundsen and Robert Falcon Scott, Shackleton’s leadership shone through his ability to ensure the survival and safe return of all his team members against unimaginable odds. His courage, bravery, and leadership legacy inspire us to produce world-class design. We are driven by thorough research, innovative, creative thinking, and unparalleled customer service.

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Work Background

ICU MedicalGlobal Learning & Development Studio Manager

Sep. 2021 - Dec. 2023Ashford, England, United Kingdom• Recruited to lead the creative vision and design resources for the global learning and development programme within the dynamic medical device industry. • Managed a cross-functional team of designers across the UK, US, and India, overseeing the creation and implementation of online and offline training materials across diverse platforms including digital, traditional presentations, print, and augmented reality. • Ensured streamlined workflow, implemented best practices, and adhered to SOPs to effectively manage design projects, meeting tight deadlines while maintaining high-quality standards. • Cultivated and maintained relationships with both internal stakeholders and the clinician end-user base, delivering impactful solutions aligned with brand objectives. • Collaborated with senior leadership on strategy development, effectively interpreting client briefs to craft engaging narratives that resonate with target audiences. • Developed and executed team and individual goals, conducted performance management, and facilitated professional development through regular meetings and performance reviews. • Leveraged graphic design expertise to drive innovation, leading enhancements to training materials and software to enhance market positioning. Key Achievements: • Established an Online Learning Academy for healthcare professionals, providing access to updated company device materials and clinical practices. • Collaborated with sales teams to design external communication collateral, effectively showcasing medical device products to a global clinician client base while ensuring compliance with regulatory standards. • Revamped the brand toolkit, reinforcing brand identity and standards across marketing functions.

Smiths MedicalGlobal Creative Design Manager

Feb. 2017 - Sep. 2021Ashford, Kent. UK• Initially onboarded as Creative Design Lead in 2017, secured promotion to Global Creative Design Manager in 2018. • Led the strategic planning of short-, medium-, and long-term company objectives, driving creative change & transformation throughout all direct and indirect company channels. • Worked alongside the senior leadership team, providing reports on tangible business benefits and ROI aligned to agreed brand and communication campaigns. • Ensured accurate resourcing of the creative team, optimising a broad skill base to deliver creative requirements on time and within budgets successfully. • Created engaging content and brand development initiatives, overseeing a team of 2 Designers and 1 Animator/Video Specialist, undertaking accountability for target setting. • Provided brand documentation, graphics, and content creation across all company collateral; developed the graphic/visual designs for webinars and presentation visual aids, aligning with the agreed company image. •Developed in-house creative approval and functional processes, implementing robust quality checks and project gateways before submissions; ensuring consistency and effectiveness across the department. • Implemented standards, guidelines and governance for all creative and dynamic content; developing tone of voice consistency. Key Achievements: •A key participant in designing and implementing Smiths Medical Print on Demand Global Portal and a new PMS system, ensuring fit-for-purpose delivery for end-users. • Owned the rapid-pace delivery of a company rebrand, delivering exceptionally consistent brand and communications performance through internal and external platforms to build credibility and elevate bottom-line growth within six weeks and won the CEO Award. • Following the acquisition by ICU Medical, requested by the new management to TUPE within the latest business and undertake the role of Global Learning & Development Manager.

Buckland Media Group LtdSenior Graphic Designer

Jan. 2016 - Jan. 2017Dover, England, United Kingdom• Senior Graphic Designer on a 12-month contract. • Re-brand of the organisation as they made the transition from printers to full service design agency where I worked to bridge the gap between company visions and realities. • Developed creative collateral in alignment with brand vision and client requirements. • Liaised closely with clients to determine needs and develop suitable designs. • Leveraged knowledge of current design trends and technologies to create expert designs. • Refined existing designs to ensure consistency in branding. • Balanced creativity and technical requirements to achieve objectives. • Oversaw design process with each client from initial idea and concept to final production. • Completed creative deliverables within established deadline. • Maintained archive of images, photos, and previous work products. • Met with clients to determine marketing and design vision, scopes of work and budgets. • Prepared illustrations and rough sketches of material, discussing them with clients and supervisors and making necessary changes.

Hornby Hobbies LtdGraphic Designer

Sep. 2013 - Jan. 2016Margate, England, United Kingdom• Worked as one of four designers in the In-House design team. • Predominately worked on Airfix range of plastic injection-moulded kits, producing packaging and supporting marketing collateral. • Designed 2015 and 2016 Airfix catalogue and the 2016 Hornby catalogue. • Created graphics for the 2014/15/16 EMEA and US Trade Show exhibitions and the • Created graphics D-Day Exhibition in the Hornby Visitor Centre in Margate. • Supported the Design Manager, looking after the team in their absence.

Powell PublishingArt and Design Manager

Sep. 2010 - Sep. 2013Dover, England, United KingdomPowell Publishing are small greetings card publishers working mainly in the charity sector. My main responsibilities were design and artwork of all the marketing collateral for the major charity clients, including brochures, mailers and POS material. I also commissioned work from photographers and illustrators, and create the card fronts including reworking and retouching images.

Chameleon Design ConsultancySenior Designer

Jul. 2007 - Sep. 2010Folkestone, England, United KingdomI was one of three designers working on a variety of projects. We had no team structure in place, we worked directly with either the account manger or client. On larger projects we would work on the main concept, this would then be allocated to a designer to run the project. Clients: DFDS Seaways Ferries, SAGA, CEF, System C Healthcare Consulting, Thomas Cook, The Marquis Hotel, Stena Line Ferries, Connectel, Rail Europe, Explore! EHRC.

SEA MarketingSenior Designer/Studio Manager

Jun. 2006 - Jul. 2007Canterbury, England, United KingdomIn my role at Simon Edridge Associates I was wholly responsible for the creative direction, working mainly on the concept of projects then art directing two designers, an artworker and the web development team. I was also responsible for the day to day running of the studio, reporting directly to the Managing Director. Clients: Girlings Solicitors, C4B, The Insurance Manager, HSA Law, Pentland Homes, St Nicholas Court Farms, Kent Works, Invicta Grammar School, Hornby Hobbies, Wellesley House School, Adaro Optics, Thomas Aveling School, Kent Apprentice Scheme.

SagittariusSenior Designer/Studio Manager

Oct. 2004 - Jun. 2006Folkestone, England, United KingdomI was responsible for the creative direction of Sagittarius Marketing, this was the print side of the company. I worked mainly on the concept of projects with the account manager and a freelance copywriter. I then briefed the concept work to a team of designer and artworkers. My other duty as Studio Manager was to traffic work, manage projects and ensure the smooth running of a busy design department. I answered directly to one of the Directors. Clients: BBC, SAGA, Eurotunnel, Pantone Inc., Hornby/Scalextric, Sico Europe, MCCH, MHHP, South Kent College, Connexions Kent & Medway, Tesco, Ski Weekends.

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