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Work Background
eSUB Construction SoftwareDemand Generation Manager
Oct. 2022 - Nov. 2023San Diego, California, United States · Remote• Develop short and long-term lead generation strategies and executed on campaigns. • Increased pipeline revenue by more than 50% • Optimized marketing and sales operations that increased the MQL-to-SQL conversion rate by 33%. • Improved the number of MQL’s by 94% and SQO's by 103% • Managed media spend while optimizing search, social, display and other types of ad campaigns. • Continuously work to lower CPC, CPL, cpMQL, cpSQO and overall CAC. • Built and optimized several lead nurturing campaigns and workflows based on personas, lifecycle stages, lead score, events and product engagement. • Develop local/regional ABM strategies for target accounts and sales enablement programs for BDR’s. • Create and capture demand through UGC, eBooks, digital tools, webinars, partner marketing and education programs. • Built a robust reporting dashboard around marketing KPI's including campaign & revenue attribution, conversion rates, forecasting and ROI. • Oversee budget allocation for marketing initiatives and report on performance directly to the CEO and CFO. • Collaborate with marketing, sales, product and customer success leaders to ensure alignment on objectives and goals. • Work closely with revenue operations to design a closed-loop lead management process, evaluate tech, determine lead scoring and automate internal processes.
CannackRevenue Operations
Jun. 2017 - Oct. 2022Greater San Diego Area• Work directly with clients to understand current business processes, conduct tech stack audits, provide recommendations and implement scalable applications across systems. • Build multi-channel lead generation machines using landing pages, creative copy, retargeting ads, social media and SMS automation tools. • Increase sales across accounts through improved sales processes and hyper-targeted outreach/nurturing campaigns. • Lead a variety of inbound marketing projects which required building buyer personas, developing content marketing strategies, PR, branding and SEO/SEM initiatives. • Produce webinars, virtual conferences, networking and in-person events while selling 1M+ in sponsorship and ticket sales. • Managed, trained and hired a variety of subcontractors as well as sourced outside vendors and agencies to fulfill services.
seoWorksDigital Analyst
May. 2016 - Jun. 2017san diego• Leverage data and analytics to drive insights • Implemented inbound marketing strategies to increase conversion rates and rapidly grow a user base • Manage SEO for US & International clients in various industries • Present link building strategies to create brand awareness & drive off-site traffic
• Track, measure and analyze results through Google Analytics
• Conduct competitor research and backlink analysis using Majestic, Screaming Frog and Xenu
• Organized partnerships, guest posts, product/service reviews
• Raised discount and event awareness
• Negotiated with influencers to present opportunities to clients
• Research and develop content strategies • Collaborated with content creators to produce articles, slideshows, infographics, videos etc. • Pitch story ideas to journalists and respond to HARO/Sourcebottle • Monitor business mentions and cross-check citations
• Communicate, manage and direct 3rd party vendors • Build relationships with editors/contributors of top publications
BradGoodSEO Consultant/Web Designer
Oct. 2015 - May. 2016Remote• Conduct on-going SEO consultations with a variety of Squarespace clients
• Provide estimates, prepare proposals, and send invoices
• Communicate & respond to client requests
• Conduct full website audits and ensure web pages are properly optimized
• Monitor & install Google Analytics & Webmaster Tools
• Recommend content topics for web pages, blog and press release articles
• Analyze competitors, keywords, social media and other areas to improve higher lead conversion rates and increase traffic
• Update images to the correct file output & sizes for the web
• Ensure local and organic listings are consistent across the web
• Make website adjustments using HTML & CSS
Shade proWeb Developer/Marketing Assistant
May. 2015 - Oct. 2015El cajon, ca• Designed a variety of print and digital graphics
• Managed social media and published relevant posts
• Source, negotiate and purchase advertising space
• Managed Facebook campaigns and PPC
• Implemented SEO and e-commerce updates using MIVA
• Gathered data and provided monthly performance reports
• Optimized meta data and monitored online traffic
iMatrixClient support coach
May. 2014 - May. 2015Sorrento Valley, CA• Designed customized banners, logos & social media elements with Photoshop for web & social media sites
• Updated content for a variety of Veterinarian, Chiropractic, Optometry and other specific verticle clients
• Provided clients with best SEO practices that can effectively improve their rankings in search engines
• Consult clients on the technical issues of trouble-shooting DNS and Mail Records pertaining to Domain provider
• Educate clients on current trends within SEO including Algorithm updates and consumer behavior trends
• Customized CSS for websites that required additional design changes
• Assisted with escalations and helped lower the retention rate
• Created Facebook, Google Plus, and Twitter business pages for clients to increase their online presence
Platt College San DiegoTeachers Assistant
Jun. 2013 - Jun. 2014San Diego, CaAssisted students with technical programs such as Adobe Photoshop, Illustrator and Indesign.
MarketStarGoogle Specialist
Oct. 2012 - Jan. 2013Greater San Diego AreaEnlightened clients on cloud based platforms. Analyzed daily reports. Monitored stock and inventory. Educated clients on Chrome OS. Marketed google technologies. Worked on a team to improve deficiencies and technical flaws. Introduced new innovations to the public.
TargetElectronics
Sep. 2010 - Oct. 2012Read and constructed store layouts. Ensured excellent customer service. Performed POS transactions. Printed and set store signs. Educated guests on latest technologies. Assisted with store remodels throughout San Diego county. Stocked and merchandised shelves. Recorded daily sales.
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