Andrew Purchase

Brand strategist and full-stack designer @Brand and Purchase

United States💸 Marketing🧑‍💼 C-level Executive🐦 Design🧨 Consulting🏐 SportsBrand Marketing ManagerPresentation DesignerDigital Ads ManagerUX/UI DesignerProduct DesignerGraphic DesignerCommunication DesignerBrand Designer3D DesignerIndustrial DesignAdvisorCustomer ResearcherAssociateMarketing DirectorArt DirectorCoachAthleteManager

Andrew Purchase is an independent Brand Strategist and Full-Stack Designer with over a decade of creative leadership experience. He excels in developing innovative strategies that drive brand growth and recognition. Leveraging his extensive knowledge in branding, marketing, and design, he has successfully developed and implemented brand design, experiences and user-centric ux strategy for various consumer-facing businesses. His holistic approach to brand strategy and design ensures that every touchpoint communicates the brand message effectively and consistently. Andrew is known for his ability to build compelling brand identities and activations that resonate clearly with their target audience.

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Work Background

OnQCreative Director

Apr. 2019 - Dec. 2020San Francisco Bay AreaEmployed to lead a cross-functional team of industrial design and visual design experts conceiving digitally enabled POS, retail displays, in-store environments and convergent E-commerce experiences. Using my cross-discipline hands-on knowledge of marketing and consumer branding, strategy, and service design principles to deliver shopper engagement and conversion strategies, bringing break-through retail experiences to market for high profile brands and retailers.

Various ClientsCreative Consultant

Jan. 2018 - Apr. 2019San Francisco Bay AreaBlending my freelance and in-house experiences to helm strategic brand marketing and business development projects. Collaborating closely with C-level stakeholders to compile and utilize key data and insights for targeted design approaches, in alignment with specific creative briefs and client situations. Some highlights of my clients and achievements include: ► Senior Art Director, HAVAS: Collaborating with account and production heads to conceive and execute major print and digital marketing programs for leading health, technology and biotech clients such as Citrix and BioMarin. ► Creative Director, leading visual designs for Barrows Singapore / Unilever: Collaborating with Singapore business to activate strategic brand and category marketing campaigns for Unilever’s major Asian household brands. ► Design Consultant for H&H Asia: Supporting client with US business development strategy, including positioning of their brands, conceptualize products, visual identity development, physical and digital brand launch experiences. ► Creative Director, Deckhand Design San Francisco: Collaborated with the founder to re-position and re-launch a successful creative studio; re-articulated and verbalized their business purpose and unique offering to market, expanded their strategic services to high-growth clients including PagerDuty, New Relic and Google. Developed a new visual identity and re-designed the online experience - all launching soon (as of April 2019).

BarrowsCreative Director

Aug. 2015 - Jan. 2018Greater New York City AreaLeveraged senior creative experience to positively influence business development and lead a cross-functional team of industrial designers, graphic and interaction experts and freelance staff. I conceived and delivered conceptually compelling content and user experiences, integrated marketing campaigns, digitally enabled POS, retail environments, in-store displays and E-commerce experiences. I essentially harnessed working knowledge of branding, strategy, product and service design principles to deliver customer engagement and consumer conversion strategies, bringing break-through retail consumer experiences to market for high profile international brands. Some highlights of my clients and achievements include: ► Encouraged a creatively-led culture and positively influenced the studio whilst growing my team of staff to 12+ designers, guiding them to deliver engaging retail environments, pop-up stores and end-to-end marketing campaigns ► Analysed trends and emerging technologies, identified insights, defined Brand Mission and Vision for Walmart’s future retail incubator, Store No.8 ► Served as Creative Head of In-store Visibility (ISV) for Team Unilever, maintaining our agency’s largest retained client worth $6million/year. Leading team to create compelling content for branded P.O.S and category displays, and shopper marketing campaigns ► Major Engagement Improvements: Generated 72% engagement uplift and profitability growth by applying a strategic approach and consistent design principles to all client visual merchandising needs ► Translated user and business needs into interactive experiences, enhancing brand awareness, driving sales and digital relevance in physical retail spaces ► Major clients included: Unilever, 3M, Samsung, GSK, US Banking Institutions, and major US retailers such as Walmart, Target and Walgreens

Cheil WorldwideContract - Senior Art Director

Jun. 2014 - Jul. 2015Sydney, AustraliaDuring my contract for Cheil, I augmented and revitalised customer experiences by focusing on strategic retail thinking, product design and art direction. I took this role as an opportunity to effectively lead retail marketing communications, spatial design, and direct content for interactive digital campaigns for IT and consumer electronic brands. Highlights of my achievements include: ► Developed 2 award-winning customer experiences for Samsung flagship retail stores in Australia. ► Implemented strategic content, conceptual thinking, art direction and visual story-telling for Microsoft.

Loop BrandsCreative Director

Oct. 2012 - May. 2014Sydney, AustraliaFollowing my promotion into creative directorship, I provided top-notch project leadership from start to finish as both a mentor to the creative team, trainer to creative staff, and change agent focused on rebuilding the organisation’s creatively-led culture. ► Played a crucial role in the organisation’s turning point as an established creative agency ► Managed resource and staffing development for creative operations ► Approved creative briefs, design processes and employed digital and print production techniques to positively influence graphic design and product design outcomes for major consumer brand clients

Loop BrandsDesign Director

Feb. 2012 - Oct. 2012Sydney, AustraliaGained invaluable management experience during my time with the Loop family and discovered my passion for breathing life into creative collateral through customized brand innovation development, packaging and inventive UX/UI ownership based on client needs. ► Major clients included companies working in consumer brands, consumer healthcare and pharma such as: Kellogg’s, Colgate-Palmolive, Adriano Zumbo, Skins, GSK, and Bayer.

Various ClientsContract - Senior Art Director | Designer

Jul. 2009 - Feb. 2012Sydney, AustraliaAs a freelancer, I sharpened my leadership, project management, and design skills to direct and complete key initiatives based on client-centric objectives. I remained acutely aware of cost, time, and quality limitations for each creative project to ensure resource optimization and brand maintenance for each client. Some highlights of my clients and achievements include: ► Drove $1M in savings by migrating multiple functions in-house for Lindt. ► Led numerous brand design for Woolworths and Airline Environments for Virgin Australia. ► Other major clients included: Coca-Cola, Diageo, Friesland Campina, GSK, Hulsbosch, and Anthem.

BLUE MARLIN BRAND DESIGN LIMITEDIndustrial Design Director

Jul. 2007 - Jun. 2009Sydney, AustraliaPromoted to Design Director to build and structure brand innovation capabilities across Australia and Asia. ► Leading multi-disciplinary team in defining “best practice” methodology integrating 2D and 3D workflow and brand growth practices for key clients. Major accounts included Unilever, Nestlé, Schweppes, 1Cover, Tower, S.C.U., Penfolds.

BLUE MARLIN BRAND DESIGN LIMITEDSenior Designer

Dec. 2004 - Jul. 2007Sydney, AustraliaGlobal brand design agency creative experience that as Senior Designer Previous creative roles include: Senior Designer at Brave Communications, Brand & Product Designer with D3 Design, Design Manager with Design Bridge, Designer with Attik, and Project Manager/Exhibitions Designer with Rocket Graphics.