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Work Background
Growth Consultant
MarketingSmartlyGrowth Consultant
Jul. 2010Charlotte, North Carolina, United StatesOur approach at MarketingSmartly entails building, launching and continually testing campaign collateral to ensure successful execution and delivery of product road maps. We help develop opportunities that provide increased value against key objectives. By digging into client business operations, industries, desired user behaviors, and market trends, we offer data-driven product strategies that align with the needs of the product team and wider company stakeholders. This allows us to design and implement a customer-based marketing approach that focuses on buyer intent throughout the buying cycle. This is front-loaded work and requires more communication with the client at the beginning of each project in order to define goals and objectives. - Facilitate the Definition and development of "Customer Avatars" - clear target audiences - Determine and describe the various stages of each Avatars' "Value Journey" - Project Manage development of Stage 1 Funnel collateral (Lead Magnet) - low/no cost downloads, quizzes, surveys, contests - Advise on Stage 2 Funnel collateral development (Trust Trigger) - (low cost of entry with high perceived value) and management of leads turning into Prospects in Pipeline. - manage the production of a "Core Offer" that is born out of the obvious result of the needs of the Customer Avatar - Focus the marketing and ad spend with Split Testing of ads and landing pages - and is responsible for creating overall reduction of CPC and bounce rate, while increasing time-on-site and other SEO factors, and increasing ROAS and ROI • Marketing Strategy • Marketing Automation • Online Marketing • Growth Marketing • Social Media Marketing • Lead Generation • Online Advertising • Landing Page Optimization • Marketing Analytics • Data Analysis
Jun. 2012 - Jul. 2018Tucson, Arizona AreaAs a Partner at Blast My Biz, I developed a team of marketing savvy behind the scenes Rock Stars that helped get businesses noticed online, get more inbound leads, and close more business. At BMB, I provided custom marketing strategies to businesses that were ready for increased sales in their local market, and for increasing their Brand Recognition on and offline. I developed a proprietary Online Audit system that: * gathered market and competitive intel from various sources and produced an all-inclusive report * gave recommendations for short term and for long term growth strategies * hooked into a product portal that * * triggered automated work flows * * triggered notifications (company and consumer) * * stored data for use in graphical (dashboard) and * reduced company closing period by 35% * increased company client base by over 300% two years in a row * increased company revenue by a factor of 530% I managed National campaigns, multi-location campaigns, single-location campaigns Tactically, we provided: * Website Development including Mobile-friendly optimized landing pages, * Call Tracking and Call Scoring * Local SEO - including Google Maps Marketing Management - Citations Management - Reviews and Reputation Management - Video Marketing * Text Message and Email Marketing Campaigns * Programmatic Advertising * Retargeting
Owner | Content Management and SEO Consultant
HomerKnows StudiosOwner | Content Management and SEO Consultant
Jan. 1998 - Jun. 2010Sierra Vista, AZI started HomerKnows Studios in 1998 as a marketing media agency, specializing in bring local businesses to the web. Throughout the first 10 years, I focused primarily on Internet branding and strategic profile distribution. On page and off page SEO. HomerKnows Studios was the artistic arm for MMB/MarketingSmartly (see above) and provided Sales copy and graphic support on the web and for direct mail pieces.
Recruitment Specialist
MRI Sales ConsultantsRecruitment Specialist
Feb. 1989 - Nov. 1997Specialized in DataComm and TeleComm sales positions, helping clients to fill leadership roles in their Sales force; District Sales Manager, Regional Sales Manager, National Sales Manager, VP Sales, Sales Division
Sales Support Specialist
Wang LaboratorySales Support Specialist
Feb. 1982 - Sep. 1988Stamford, CTProvided Sales Support for Fortune 50 Clients in Fairfield County, CT in the form of training staff and providing coding solutions for office automation.
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