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Work Background
Horizontal DigitalSenior Digital Strategist
Feb. 2023 - Dec. 2023Dubai, United Arab EmiratesAs a Senior Digital Strategist at Horizontal, we partner with industry-leading platforms (Sitecore and Salesforce) and help businesses unlock their full potential by creating innovative and impactful digital experiences. My passion lies in understanding each client's unique needs, aligning them with their strategic objectives, and transforming their digital landscape to drive results and exceed expectations. Leveraging expertise in both Sitecore and Salesforce at Horizontal, we can seamlessly integrate these platforms and deliver customized, data-driven solutions that enable businesses to optimize their customer journeys, personalize content, and streamline marketing processes. By harnessing the power of analytics and insights, we guide clients towards achieving their goals and staying ahead in an ever-evolving digital world. My core competencies include: - Digital Strategy Development and Execution
- Sitecore and Salesforce Implementation and Integration
- Customer Journey Mapping and Optimization
- Personalization and Content Management
- Marketing Automation and CRM Solutions
- Analytics and Data-Driven Decision Making
- Cross-Functional Collaboration and Team Leadership I am always eager to connect with like-minded professionals and explore new opportunities to collaborate and learn from one another. Feel free to reach out to discuss all things digital, Sitecore, Salesforce, or anything else that sparks your interest!
Ras Al Khaimah Economic Zone (RAKEZ)Marketing Manager
Mar. 2019 - Jan. 2023Ras al-Khaimah, United Arab EmiratesOptimise marketing Return on Investment (ROI) for Ras Al Khaimah Economic Zone by exploiting and championing digital channels while generating leads, opportunities and registrations aligned with challenging Key Performance Indicators (KPIs). Build and nurture relationships with local and foreign government business entities to promote Economic Zone as a key business institution of Ras Al Khaimah. Aid strategic decisions on digital activities via weekly, monthly, quarterly and annual reporting while advising on improvement opportunities. Key achievements
• Pivotal in leads generation by digital mediums during challenges posed COVID-19 while digitising business continuity framework.
• Achieved sustainable profitable growth in lead generation, opportunity creation, registration and Return of Investment (ROI). • Drove website footfall via paid Search Engine Optimisation (SEO) and Search Engine Marketing (SEM) operations.
• Coordinated all aspects of website administration, including Content Management System (CMS) updates.
• Introduced RAKEZ to full funnel approach on digital platforms, including LinkedIn, Google and Facebook. • Defined, pitched, implemented, monitored and managed robust digital strategy.
• Managed monthly digital media buying budget.
Armed Forces Officers Club and HotelE-Commerce & Digital Marketing Manager at Armed Forces Officers Club and Hotel
Oct. 2017 - Oct. 2018Abu Dhabi, United Arab EmiratesExplore methodologies to generate and analyse audience insight across both traditional and digital marketing media while embedding awareness of digital marketing channels to ensure brand consistency and client engagement. Produce high-impact brand propositions based on customer insights. • Set and monitored digital strategy for hotel’s 294 hotel rooms, 31 conference and banqueting spaces, 30 recreation and sports facilities and eight F&B outlets.
• Drove online brand awareness and increased revenue having project managed implementation of Central Reservation System, SynXis CR; introduced direct connectivity to Online Travel Agents (OTAs) and business travel agents / accounts (BTAs) alongside all associated content optimisation (SEO / SEM).
• Orchestrated development of hotel website with integrated booking engine with POS connectivity, resulting in reduced booking confirmation times and enhanced guest experience; oversaw all related content copywriting and image creation.
• Instrumental in hotel hosting Zayed Sports Tournament through management of branding, brand installations, social media engagement, press conferences, PR and merchandising while negotiating with sponsors and distributing invitations.
• Tactfully handled legal court case with false reporting on international and local media via creation and leadership of a Crisis Management team; developed and promoted awareness of crisis management best practices to protect brand reputation.
• Led corporate communication and PR, including preparation of client letters for sponsorship of recreational events and delivery of speeches, talking points, and external press releases.
• Rolled out RFP tools hotel-wide; implemented SEM across BTA extranet via RFP and e-commerce tool, including eMarketing, webcast animation presentation, run-of-site banner-ads, supplier portal ads, and regular newsletter.
Bin Butti International HoldingsSenior Marketing Manager
Sep. 2016 - Sep. 2017Abu Dhabi, United Arab EmiratesDeveloped and implemented compelling marketing presentations while defining strategies and expected outcomes; enhanced marketing RoI via support of new marketing strategies, campaign refinement and customer targeting. Key achievements
• Project managed development of Group’s mother website and subsequent websites for 13 subsidiaries; wrote and edited engaging content, designed webpage layouts to maximise UX and analysed technical requirements.
• Innovated digital marketing plans, including paid search and SEO.
• Negotiated sponsorships and space; led marketing operations and delivered major exhibitions, including FM Expo, WETEX,
ADIPEC, MEFMA in the GCC.
• Contributed to development of Saudi Arabia as a new market for Advanced Integrated Services.
• Played key role selecting, negotiating and managing supplier, marketing and media buying agency expectations.
Jumeirah Group / Jumeirah Hotels & Resorts, The Emirates Academy of Hospitality Management (EAHM)Assistant Manager, Business Development & Consulting
Feb. 2016 - Aug. 2016DubaiAt EAHM, my role involved developing and executing strong marketing campaigns to promote the degree programmes and tailor-made Professional Development programmes. My duties included strategy, brand differentiation development, PR and media relations, digital marketing strategy and execution and the expansion of academic and industry partnerships with High Schools, Universities and Hotels worldwide. My duties also include monitoring all marketing and enrolment activities and supporting the team’s performance against strategy with clear tracking tools & KPI’s whilst maximising recruitment of students and meeting all targets. I have also successfully organised The European Council on Hotel, Restaurant & Institutional Education (EuroCHRIE) 2014 Conference in Dubai. EuroCHRIE is the official federation for Europe, the Mediterranean Basin and Africa of International CHRIE, the leading international organisation that supports education and training for the world's largest industry. I am also a member of the Management Board and hold a title as the Area Consultant for the Middle East Region. I have published along side EAHM's Senior Lecturer, Angela Anthonisz and Director of Business Development and Consulting, Dr John Fong highlighting on the HR challenges that Dubai has to meet in preparation the Expo 2020: "Hotel Yearbook: EXPO2020 Dubai: Overcoming the HR challenge" For full article please visit: http://www.hotel-yearbook.com/article/4075415.html
Jumeirah Group / Jumeirah Hotels & Resorts, The Emirates Academy of Hospitality Management (EAHM)Assistant Marketing & Admissions Manager
Mar. 2015 - Feb. 2016DubaiTrain and supervise the Marketing Coordinators and Student Ambassadors. Develop and maintain good relationships with the various stakeholders and partners to the Sales and Marketing department. Manage the ongoing process of contracting agents and partner universities .Manage, organise and actively participate in various recruitment activities including fairs and open days. Participate in the development of promotional materials and other collateral for the Academy. To ensure that all financial records for the Sales and Marketing department are maintained in an orderly manner. To assist with the continuing development of the online marketing domain.
Jumeirah Group / Jumeirah Hotels & Resorts, The Emirates Academy of Hospitality Management (EAHM)Marketing Executive
Jul. 2013 - Mar. 2015DubaiTrain and supervise EAHM's Marketing Coordinators and Student Ambassadors. Develop and maintain good relationships with the various stakeholders and partners to the Sales and Marketing department. Manage the ongoing process of contracting agents and partner universities. Manage, organise and actively participate in various recruitment activities including fairs and open days. Participate in the development of promotional materials and other collateral for EAHM.
Jumeirah Group / Jumeirah Hotels & Resorts, The Emirates Academy of Hospitality Management (EAHM)Marketing Intern
Jan. 2013 - Jul. 2013DubaiMainly managing the social media marketing strategy for EAHM, focusing on Twitter, Facebook, Google+ and YouTube. Execution of all social media activities (i.e. tweeting, sharing, engaging, liking, increasing social reach, doing the heavy lifting, etc) for EAHM. Communicating in a professional, but unique social media “voice”, directly aligned to increase student recruitment through social media channels.
Arcadia Group Ltd - Burton MenswearSales and Credit Advisor, Branch Manager
Dec. 2009 - Sep. 2012United KingdomThe Arcadia Group is the UK’s largest high street retailer and Burton Men’s Wear London is one of their eight retail brands. In my role as an advisor and branch manager, I oversaw day-to-day store activities which included team leadership, finance, visual merchandising, service training and HR responsibilities.
SelfridgesSales Assistant
Apr. 2009 - Nov. 2009Sales of Home and Personal Accessories. This job was purely commission based.
CapcoWork Placement
Apr. 2008 - Apr. 2008London, United KingdomA work placement with Capco, a Financial Service Consultancy Firm, taught me to deal with the pressures of a working environment. I worked independently on benchmarking against other financial service providers and produced a working paper covering interactive web design, debt calculation and telecommunications which was used as the basis for Capso’s response to a turbulent financial environment.
H&MWarehouse Assistant
Jan. 2007 - Jun. 2008Part - Time Saturday Job.
Duties included picking and packing using computerised dispatch systems. Updating the database. Clearing and tidying work areas.
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