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Anglo AmericanCommunications Specialist
Aug. 2022City of Johannesburg, Gauteng, South Africa
FreelanceMarketing and Communication Strategist
Jan. 2020
Rennies TravelGM: Marketing
Jan. 2019 - Jan. 2020Johannesburg Area, South Africa
Kansai PlasconSenior Marketing Manager
Sep. 2017 - Dec. 2018Johannesburg Area, South AfricaThis role encompasses marketing strategy, customer centric distributor programs and commercial management across South Africa and Africa for the automotive paint brands within Kansai Plascon.
Marketec HoldingsManaging Director: Marketing
Feb. 2015 - Jan. 2018Johannesburg Area, South AfricaMarketing strategy, planning and implementation for variety of clients in various industries. Employee management Online marketing implementation Social media marketing Graphic and web design Change & corporate communication Financial and budget management PR Event management
Poynting AntennasMarketing Manager
Aug. 2013 - Aug. 2015Samrand, CentruionSummary of position Comprehensive marketing management of 4 operating divisions as well as investor relations officer for the Holdings group – Poynting Holdings Limited. Key Responsibilities – Marketing Manager – Poynting Antennas (Pty) Ltd: • Business to business and consumer marketing. • International channel marketing strategies and management for USA, Australia, Europe and Africa. • Graphic design for all product and company collateral. • Content marketing including case studies, newsletters, campaign micro-sites and social media. • Website design and CMS management. • International and national Google Adwords campaigns. • Direct e-mail campaigns. • Customer surveys. • Budget proposals and management. • International and national trade show management. (Shows include GSMA Mobile World Congress, AfricaCom and MyBroadband trade conferences) • Local B2B channel marketing strategies. • Market entry strategies for SkunkWorks – new products division. • National and International market research. • Database and lead management and integration. • National advertising campaigns including radio and television – www.iamconnected.co.za • Social Media including YouTube, Twitter, Facebook & LinkedIN company pages • Event management and logistics for government related events such as SADC DTT conferences. Key Responsibilities – Investor Relations Officer – Poynting Holdings Limited: • Media relations and contact for the Holdings Group including financial, technical and general news. • Event management for annual results, interim results and press conferences. • MC at company events. • Press release writing. • Annual and interim results presentations and booklets. • Holdings website design and management. • Investor relationship and stakeholder management.
Synergy Group (Pty) LtdGM: Marketing
Jun. 2011 - Jun. 2013JohannesburgKey responsibilities: • Marketing and Sales integration. • Developed and implemented brand communication strategy. • Full marketing awareness and pull strategy. • Executive level decision-making. • Play active role in executive team. • Created and implemented plan for relationship selling. • Created and implemented full B2B marketing strategy. • Event management. • Webinar setup and management. • Online pull marketing strategies incorporating all social media. • Established and maintained key relationships with software suppliers and other relevant stakeholders. • Research, develop and implement full online marketing strategy. • Intermediate understanding of SEO and SEM. • Developed skills in using social media and online presence as a strategic whole. • Content marketing
Market Engineering CompanyOwner and Marketing Creative
Jan. 2010 - Oct. 2011Focus was specifically on small businesses. Market Engineering had 7 clients within 6 months and dealt with the following: - Market Entry Strategies. - Campaign design and implementation - Data and target market research. - Corporate Identity strategy and overhaul. - Complete strategic marketing plans.
Synergy Group (Pty) LtdProject Manager
Jan. 2009 - Dec. 2010Level – Mid/Senior Management Project Manager and Operational Assistant April 2009 – October 2010 General Duties: - Managing Enterprise Resource Planning IT projects from start to finish. - Create project plans for each project. - Evaluation of each project. - Resources planning. - Strategies pertaining to operational side of the business.
Associated Industries (part of Brabys)Marketing Assistant Manager
Nov. 2008 - Apr. 2009Johannesburg Area, South AfricaLevel – Mid Executive November 2008 – April 2009 General marketing duties incorporating: - Public Relations - Establish and maintain relationships with relevant media for publicity. - Press Release copy research and writing. Customer Relationship Marketing and Management - Current Customer analysis. - Creation of marketing plans according to customer needs and behavior patterns. - Customer Relationship Marketing Campaign management. - Strategize and implement sustainable Corporate Social Investment plans. - Research on competitors according to Price, Service Excellence, Perceived Consumer loyalty, Products/Services and branding. - Market entry strategies - These strategies were done according to type of market, buyer cycles and behavior, their target markets and advantages of the product offering to them. - Markets for which I have done market entry strategies: Government, Private Schools, Tertiary Institutions including Private and Public higher education, Associations (eg. South African Optometric Association) - Database Administration. - Updating and maintenance of database system. - Report creation, writing and analysis. - Keeping hardcopy filing systems as well as e-filing systems up-to-date.
CTI Education GroupStudent Advisor
Jan. 2007 - Dec. 2008Level – Junior/Mid Student Advisor – Sales & Marketing executive November 2007 to November 2008. Main responsibilities: - Database collection. - Presentations & public speaking. - Marketing and selling tertiary education courses to prospective students. - Planning and executing marketing initiatives. - Marketing mainly done through presentations, direct marketing (cold calling) and customer relationship management. - Event Management on Campus – Week-long workshops for Grade 12 Learners. HIGHLIGHT: R1.3 million in sales in the months of January/February 2008. 80% of target reached within 3 months of employment date.
North West University Potchefstroom CampusProgram Manager : PUKfm Student Radio Station
Jun. 2006 - May. 2007PotchefstroomLevel – Volunteer/Management Main responsibilities: - Broadcasting content management, including planning and research. - Responsible for approximately 45 presenters. - Feedback reports to the Station manager and ICASA. - Recruitment, Training and evaluation of presenters. - Marketing of PUKfm: Campaign creation, implementation and evaluation. - Client management of sponsors, advertisers & other important stakeholders. Highlight: Independent research done in August 2007 has shown that PUKfm’s listenership increased with 409% from June 2006 to April 2007.
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