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Work Background
Single Throw MarketingVice President of Paid Media
May. 2022 - Apr. 2025Wall, NJ
Round Barn LabsDirector, Growth Marketing - Digital Media
Aug. 2021 - Apr. 2022
AcronymAccount Director / Business Development
Apr. 2015 - Dec. 2020Greater New York City AreaClient strategy and communication for online marketing campaigns including PPC, SEO, social media, display and analytics. Ensure campaigns are executed to achieve the best return against clients’ main KPIs. Main liaison between client and agency, ensuring smooth communication, organization and project prioritization. Manage new business inquiries. Currently working with hospitality, education and e-commerce clients
Edison PropertiesOnline Marketing Manager
Jan. 2014 - Apr. 2015Newark, NJCreate strategy for 3 websites in the storage, parking and development industries. Manage internal and external relationships for all online activity including SEO, PPC, email marketing social media and content. Ensure campaigns are being managed to main KPIs and company goals are met or exceeded. Prioritize web projects, acting as the main liaison between IT & marketing departments.
AdobeAccount Manager, Adobe Media Optimizer (SEM, Social & Display Ads)
Jul. 2012 - Sep. 2013New York, NYManage the day-to-day client relationships for online advertising campaigns. Create and execute PPC and display advertising.
Work with clients to determine campaign KPIs and create a strategy to meet or exceed goals.
Support of Adobe tech-only clients assisting them with optimization of campaigns within Adobe Media Optimizer.
Single ThrowSEM Department Head / PPC & SEO Specialist
Feb. 2010 - Feb. 2012Wall, NJManage Search Engine Optimization, Paid Search Advertising and Display Advertising for Single Throw's clients in various industries including CPG, Automotive and Home Improvement.
Reprise DigitalSearch Engine Marketing Account Coordinator
Jan. 2008 - Dec. 2009Manage client's search marketing, search engine optimization and social media campaigns.
Coordinate data and reporting for search marketing, search engine optimization and social media clients, analyzing data on a daily basis and suggesting campaign improvements regularly.
Create plans for site optimizations including content, tags and linking opportunities as well as advertising plans including keyword list creation, ad creation and implementation.
Research competition leveraging Hitwise and Comscore products to assess share of voice in the market and missed advertising opportunities.
Self EmployedIndependent Contractor - Marketing Manager
May. 2005Strategy & execution of online marketing campaigns including display advertising, PPC, social media, email marketing and content writing.
Media ContactsAssistant Media Planner/Buyer
Feb. 2004 - Feb. 2005Manage online display media planning and purchasing
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