Betsson GroupSenior Product Manager
Apr. 2021• Directed cross-functional team (15+ engineers, QAs, data, UI/UX) to launch B2B product compliant with German market in 2.5 months, boosting company share value by 2.03%.
• Streamlined requirements gathering & analysis, aligning tech, business & product teams to deliver data-driven roadmaps that boosted customer acquisition by 25%.
• Developed AI-powered game recommendation engine driven by market research & industry trends, personalizing search results by 20% & fostering player discovery.
• Spearheaded cross-functional team to define & implement robust SaaS product strategy, driving 35% improvement in prioritization & roadmapping for achieving go to market (GTM) goals.
• Optimized registration funnel via A/B testing, boosting conversion rate by 20% & reducing churn by 10%.
• Introduced OKRs and led workshops to create an aligned company's product strategy, boosting cross-departmental collaboration by 33% in one quarter.
• Collaborated with data product managers to transform our data reporting tools, enabling real-time analytics and enhancing data-driven decision-making.