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Work Background
Artifex DigitalSenior Performance Marketing Strategist
Aug. 2021 - Oct. 2025
FormatPaid Media Manager
Aug. 2021 - Feb. 2022Canada• Led the search, social media, and display advertising initiatives. • Built and managed a mix of campaigns to maximize ROAS and increased qualified trial leads by 60%. • Worked alongside creative teams (Content, Design, Video Production) and participated in the production of the right deliverables, including campaign messaging, as well as image and video assets. • Brought in all paid ads efforts in house from agency and cut cost by 12%. • Monitored, tracked, and optimized channel/campaign performance. Generated campaign performance reports, provided actionable insights and recommendations to ensure campaign health, and identified opportunities to scale. Fine-tuned existing campaigns through A/B tests. Collaborated with the Growth Manager and Product Marketing teams to optimize targeting, run tests, and improve conversion rates. • Established quarterly & annual strategy and projections. Generated internal reporting for all major metrics. Tracked spending and report on success metrics to optimize ROAS and CAC and meet business objectives.
Ascenial - Scale your digital advertising in the privacy eraPaid Media Manager
Apr. 2021 - Aug. 2021• Strategized and optimized on Facebook, Google and Amazon Ads for 7-figure ecommerce and service brands • Worked on ad budgets of $1Million USD/month • Created paid media audits for potential clients • Created SOP processes for efficient business and client operations
Camila Kwong ConsultingPaid Media & Creative Strategist
Mar. 2021• Consult, create, and optimize paid ads strategies through Meta (Facebook & Instagram), Google, LinkedIn, Bing, Amazon, Reddit, Pinterest, X (Twitter), TikTok, DV360, Quora & Snapchat Ads • Currently working on various ad budgets totaling $500,000+ USD/month in US, CA, UK, EU, Oceania markets • Clients from SaaS, lead gen, ecommerce, pets, real estate, children's items, food &drink, fashion, gaming, mobile apps, supplements, cannabis and local ads • Tools I am familiar with: Google Analytics, Shopify, Asana, Jira, Notion, Smartly, Google Ads Editor, Google Tag Manager, Klaviyo, Hubspot, Salesforce, Looker Data Studio, SEMRush, Hotjar
Galactic FedGrowth Marketing Manager
Nov. 2019 - May. 2021Remote• Strategized, created, optimized Facebook, Google, LinkedIn, Twitter & Reddit Ads for many different types of companies and industries, all over the world • Managed ad budgets of $50K USD/month • Deep expertise in eCommerce and Lead Gen (B2B & B2C) • Worked with sensitive topics such as cannabis, politics, credit cards, health • Knowledge in conversion tracking and Analytics • Managed a team of ad specialists
Gunggo.comSenior Ad Operations/Account and PPC Manager
Jul. 2014 - Jun. 2017Toronto, Canada Area• Set up online advertising campaigns for hundreds of advertisers with average monthly budgets of $100K+ for each client • Created, operated, optimized and reported on campaigns using the Gunggo Co Ltd ad serving system that generated ad revenues of over $1 million monthly • Coordinated with the sales department on the current status of campaign performances in order to exceed client's needs and goals • Established and fostered relationships with hundreds of existing advertisers worldwide to gain a better understanding of their business so to provide strategies to achieve their marketing and advertising goals • Created and Headed the PPC Department • Strategized and executed Google and Facebook Ads campaigns average ad spend over $20K/month
Boss Digital LtdFreelance Social Media and SEO Specialist
Dec. 2012 - May. 2017Hong Kong/Canada• Created Google and Facebook Ads campaigns for various clients with average of $10K+ monthly ad spend • Wrote social media content for clients to post daily on Facebook, Twitter and LinkedIn • Researched SEO keywords for clients in different industries • Created briefs for writers using researched keywords for SEO articles • Coordinated a team of 4 to write 10 SEO articles each every week
World Bet Exchange (WBX)Online Marketing Executive
Nov. 2011 - Apr. 2014Hong Kong• Managed and coordinated the planning, production, implementation, and reporting of online marketing campaigns that resulted in 40% increase in new customers after 3 months • Researched and supported planning and implementation of media buying opportunities • Supporting roles in budgets, success tracking and testing of different keywords/phrases, return on investments reporting • Market research tasks • Organized and coordinated media production schedule for upcoming campaigns with design team • Managed the email marketing schedule and designed the monthly email template • Supporting role for affiliate marketing and management activities • Social media marketing – worked on plans for Affiliates on Twitter, Facebook, and affiliate blog • Website maintenance coordination and search engine optimisation – updating and improving content on Affiliate Program website
Small Tree MediaSocial Media Marketing Executive
Aug. 2010 - Aug. 2011Hong Kong/Chengdu, Sichuan, China• Spearheaded, and managed the entire social media marketing efforts for Facebook Games and iPhone Apps • Created and led the Social Media Team • Focused on ensuring perfect presentation for all app and Facebook Games launches • Conceptualized and oversaw user-interface design, game and page layouts for iPhone apps and Facebook games • Conceptualized marketing material for iPhone apps on iTunes • Researched and kept up with top trends for iPhone app development ideas • Created community networks based on specific interests (fashion fans, game fans, pet fans, etc)
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