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Work Background
MilesbrandSenior Visual Strategist
Aug. 2022 - Jan. 2024Denver, Colorado, United StatesLed creative strategy, design, and branding for more than 17 residential real estate developments and master-planned communities nationwide Developed positioning language, names, identity systems, signage, web content, brand campaigns, video, animation, and diverse marketing assets Collaborated with cross-functional teams, offering clear direction and feedback to writers, designers, developers, and account service representatives Initiated demographic data platform and persona development to improve understanding of client markets/audiences – reducing time conducting research by 35-50% Visual lead on an integrated multi-channel campaign that resulted in over 600 new home sales year-to-date, surpassing all of 2022 annual new home sales
Forum Investment GroupDesign Director
Dec. 2019 - Aug. 2022Denver, Colorado, United StatesExecuted and managed the creative strategy, budgets, schedules, and visual design for nine multifamily branding projects, with a market value of over $675,000. Delivered marketing strategies for multifamily real estate, financial services investment products, and overall company initiatives for a real estate investment company with $2.5B AUM Collaborated with an internal team of 3, external writers, contractors, and vendors to ensure adherence to budgets and schedules Reduced costs by over $275,000 in 30 months and time to delivery by 20-25% with in-house branding, positioning, and signage design processes Trained and mentored 3 graphic design employees over 30 months
Ebb+Flow CreativeFounder + Creative Director
Aug. 2009 - Dec. 2019Denver, Colorado · On-siteLed start-ups, non-profits, and Fortune 500 companies on brand strategy, identity design, integrated digital marketing campaigns, digital experience design, UI/UX, animation and motion, consumer packaged goods, product catalogs, infographics, and presentations Managed a creative team of 4, overseeing all work and production for over 10 years Developed strategies, materials, and fundraising campaigns increasing a regional education foundation's donor base by more than $4,000,000 in 3 years Planned and executed large product catalogs for 3 years for 6 national retail outdoor product brands Designed a custom typographic family for a national television cable provider ending more than $170,000 in annual usage fees
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