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Work Background
Self-employedArtist & Producer Manager
Jan. 2019
Mateel Community Center Digital Marketing & Communications Manager
Mar. 2017 - Dec. 2022Redway, California, United StatesSpearheaded development of communications & digital marketing department, resulting in an expansion of communications networks and significant growth of social media subscribers over 5-year tenure Utilized Meta for Business to manage media buying and social media impact for organization, resulting in 300% increase in followers and incremental event attendance increases utilizing Eventbrite & Facebook Events marketing Managed securing $480K Shuttered Venues Grant as part of U.S. Cares Act as high-level employee within organization throughout the pandemic
Walshy Fire Inc.Communications & Content Manager
Nov. 2015 - Dec. 2020Miami, FloridaManaged strategic communications for recording artists and producers within company, utilizing Mailchimp to curate 7,000+ segmented subscribers to monthly newsletter and cultivating an increase of followers by 40% during tenure Handled brand management as in-house press liaison creating brand management tools such as ghost writing for GQ Style, playlist creation for sponsor partners, and online portfolios Spearheaded expansions of Soundcloud and Spotify SaaS application profile development, increasing exposure and followers for managed artists Spearheaded various negotiation and music license agreements, such as : $150K license for Youtube Music ad & Concord Publishing multi-year intellectual property royalty advance of $320K Managed live-streaming digital content using Twitch, YouTube, & Facebook with global content creators Worked cross-functionally with legal counsel to draft, negotiate, and execute terms with multiple recording artists/composers/producers, resulting in 70+ registered songs and established composer and artist performance rights leading to ongoing rights collection income
ValenteContent Manager/Site Producer- XBox/Groove/International Entertainment Business, Microsoft
May. 2013 - Jun. 2014United StatesIncreases customer engagement by 110% through localized editorial programming choices & collaboration external record label stakeholders Curated 27 hero slots per week in 3 European locales & developed editorial music schedule through targeted priorities (promotional bulletins, managed media assets) utilizing Sharepoint management system with European music companies Performed critical daily of song, genre, album, and video content onto Xbox universal console as part of localization initiative to launch Xbox One
Back Bay Management- Moor Music GroupCommunications & Tour Manager
Jan. 2012 - Aug. 2016Virginia Beach, Virginia, United StatesIncreased social media subscribers and fanbase 300% through content management, marketing initiatives with talent buyers to aid in overall band revenue of annual $2 Million during tenure Managed website and online communities through 200+ tour date site updations & newsletter content editorial development Implemented band campaign strategy with World Food Programme & Surfrider Foundation non-profits, resulting in fundraising initiatives of approximately $50K+, increased mission visibility, and in-kind donations Point of contact for all media and press-related tasks for bands and brand, such as cover stories, image curation, design, tv and radio appearances Alternate band tour manager, key contact for group travel logistics, advancing venue technical details, contract points, visa procedures, transport, technical, band personnel relations, payment collection, payroll, merchandise management
Business Alliance for Local Living Economies Events & Communications Manager
Nov. 2009 - Dec. 2010Bellingham, Washington, United StatesManaged 2010 event with $120K annual budget, organizing 80+ speakers and managed all registration for event utilizing C-Vent platform Production manager for all editorial and design assets, in addition to scheduling and managing 20+ local College of Charleston volunteers
Sierra Nevada World Music Festival | Epiphany Artists Communications & Promotions Manager
Jan. 2006 - Jun. 2023Ryde, California · HybridManaged social media channels, paid media buying and digital marketing initiatives for 5,000 person 3-day annual multicultural music festival
Managed team of 40+ field marketing promotions team in varied locales on West Coast through strategic planning, scheduled mailings, and contract agreement processing
Managed and reduced festival costs from $24,000 annually to $8,000, reducing overall costs by 60%
Spearheaded annual 32-page full color festival publication, creating artist bio content & coordinating advertiser/sponsorship deliverables, exceeding revenue goals by 125% Communication manager for all press releases for festival, including radio partner liaison, organizing national media outlet interviews, and managing social media press releases resulting in selling out 70+ vendor spaces & annual awareness growth by 20% YoY
4th Way Fulfillment/Evolution Catalog/Ironweed FilmsClient Manager/Copywriter
Oct. 2004 - Jan. 2009Oxnard, California Report metrics development, database management, trade show planning, client coordination for fulfillment/shipping warehouse with 17 different music & book publisher clients Managed html content, structured list exports from varied data software formats, monitored reader responses, & generated reports
RBA PublishingDirector Sales Marketing Operations
Mar. 2001 - Mar. 2004Arcata, California Contracted premium position placements, managed artwork, insertion orders for websites with circulation levels of 300K+ and 1 Million monthly web page views Recruited high volume long-term corporate (Universal, BMG, Harper Collins) & small business accounts with sales exceeding $50K per quarter
Earthtone/Sonic ImagesMarketing Director
Oct. 1999 - Sep. 2001Los Angeles, CaliforniaDeveloped marketing plans for record label founded by composer Christopher Franke Established and cultivated press relationships with niche music industry media outlets
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