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Work Background
Mustang Industrial DesignVP International Licensing
Jan. 2021DFW Area
Peptonic Medical ABPresident & General Manager USA
Jan. 2021Irving, Texas, United StatesResponsible for Peptonic Medical US operations and to lead the day-to-day operations of Lune North America, Inc. and Common Sense Marketing, Inc.. Develop and implement strategies and aligned tactics to achieve the objectives and revenue goals for Lune North America and Common Sense Marketing. Establish and lead Peptonic North America functions, support & processes to be able to deliver on US objectives.
Good Science BeautyChief Operations Officer, Head of US
Jan. 2017 - Dec. 2020Dallas/Fort Worth AreaResponsible for US operations including external partnerships, ex CMO and fulfillment; creation and implementation of strategic and tactical initiatives; financial processes and budgeting; sales initiatives and channel development; etc.
• Setup SiSaf’s US commercial and operations organization.
• Established US based manufacturing and packaging supply operations to ensure product supply.
• Created product profiles and coordinated product development for more than 11 skin care SKUs. • Launched the skin care range on GSB e-Commerce website and to e-Commerce/brick & mortar retailers.
• Managed Shopify Plus e-Commerce website launch (www.goodsciencebeauty.com) and ongoing updates.
• Successful tech-transfer from initial CMO to new CMO with cost reductions of 10-20% and manufacturing lead-time reduction from 12 weeks to 8 weeks.
• Ongoing optimization of cost and lead-times for packaging components, resulting in 40% cost reduction for secondary packaging with lead-time improvement of about 4 weeks.
EternoGenAdvisor / Consultant - US Professional Relations
Jan. 2016 - Dec. 2017• Advisor/consultant role with EternoGen to support bringing the next generation injectable to market. • Develop relationships with and engage US aesthetic physicians. • Support fundraising initiatives for a Series A Convertible Note.
Revision SkincareSenior VP of Sales and Marketing
Jan. 2015 - Dec. 2016Dallas/Fort Worth AreaSenior VP of Sales and Marketing (2015 to 2016)
► Managed all commercial initiatives reporting directly to the owners. ► Created, shared and aligned strategic vision for Revision Skincare with owners.
► Led 3 product launches and grew revenue approximately 25-30% in 2015. ► Managed six direct reports in the office, a field sales force of two Regional Sales Directors and approximately 30 Account Executives, and a marketing & sales budget of $7-10M. ► Identified new product opportunities in co-operation with R&D and evaluated feasibility for launch.
Merz PharmaceuticalsVice President & Director Positions
Jan. 2009 - Dec. 2014Greensboro, NCDirector of Marketing, Filler Franchise, Merz Aesthetics (2013 to 2014)
► Create and share strategic vision for the FILLER Franchise across key stakeholders for the US and global company.
► Manage the filler franchise marketing budget with $100M in net sales for two products. ► Seek new product opportunities, evaluate feasibility, create marketing platform, and lead launch. ► Cultivate professional relationships with Key Opinion Leaders (KOLs) and customers. VP Medical & Professional (M&P) Services (2011 to 2013)
► Promoted to orchestrate strategic plan to expand professional presence in neurology and dermatology in the US. ► Managed six direct reports and total department of 13 people including field reimbursement.
► Created communication and Medical Education strategy for the portfolio of Merz’ products.
► Managed reimbursement services for physicians and assisted with insurance claim processing. ► Facilitated a “value connection” in the areas of studies, training, PR, publication planning, etc. VP Medical & Aesthetic Dermatology (2009 to 2011)
► Managed five direct reports, a field sales force, and the marketing budget for both DTC of Mederma and medical dermatology, generating net sales of approximately $80M. ► Implemented marketing programs, achieving commercial goals and profitability objectives.
► Identified new products, evaluated market feasibility, and led product development launch activities.
► Responsible for US commercial evaluation of potential licensing projects and served as US commercial lead for acquisition and integration of BioForm Inc.
► Developed and implemented department budgets and forecasts.
J&J - OrthoNeutrgena, AestheticsVice President
Jan. 2005 - Dec. 2009Los Angeles, California, United States · On-siteVP, Worldwide Professional Relations (2007 to 2009)
► Crafted marketing / medical strategy with $3M budget using clinical trials, KOLs, Advisory Groups and publications. ► Cultivated high-impact networks, aligned with Marketing, Medical Affairs & Medical Communications. ► Provided feedback from customer / patient insights, competitive landscape, and experience with global KOLs R&D for future product development. ► Garnered support from KOLs and key accounts at conferences, in publications and with peer groups
► Ensured brand messages and images communicated correctly in all KOLs presentations. VP, Worldwide Marketing (2006 to 2007)
► Managed $5M budget while analyzing market research to identify and capitalize on trends. ► Developed long-term global business plan. Advised on global product positioning, packaging and pricing strategies.
► Created work processes with sales, R&D, BD, Clinical and Professional Relations to realize goals. ► Served as commercial integration lead during the ColBar LifeScience Ltd. acquisition and integration. ► Co-Supported and managed regional and international advisory boards. Group Product Director (2006)
► Directed long-term business plans including strategic and tactical planning, branding, and pricing for assigned products. Led three direct reports and managed $5M budget. ► Ensured a unified brand image / message throughout all advertising, packaging and promotions.
► Evaluated market research to adjust strategies to meet changing conditions. Global Marketing Manager (2005)
► Managed long-term international business plans including branding, pricing, and strategic and tactical planning for products. Monitored and controlled marketing results and $2M budget. ► Served as key liaison with Sales and local Marketing Managers, ensuring a consistent branding and messaging.
Q-Med ABSenior Marketing Director / International Marketing Director
Jan. 2002 - Dec. 2005Uppsala, Uppsala County, Sweden · On-site► Recruited to oversee long-term global business plans including strategy, branding, and pricing for the Aesthetics Department and the Restylane® brand. Led marketing team of ten with a $5M budget. ► Realized 30% YoY growth, achieving $94M.
► Built global marketing team in Uppsala Sweden, as well as sales companies outside of Sweden. ► Led cross-functional product development teams and translated customer needs to R&D.
Alpha Helix ABCommercial Director
Jan. 2001 - Dec. 2002Uppsala, Uppsala County, Sweden · On-site► Recruited to build sales and marketing organization to launch new product globally. ► Created publication and communication strategies, planned and executed symposium activities. ► Collaborated and built strong relationships with international opinion leaders.
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