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Work Background
UX Designer
GREAT EASTERNUX Designer
May. 2022 - Jan. 2023Singapore · Hybrid• Worked in a cross-functional team and assisted lead designer on their website redesign and platform migration by preparing file assets for handover to the development team • Test and provide design solutions for interface interaction issues during development / user acceptance testing (UAT) • Provided website style guidelines in creating and publishing content style and layout • Gained experience using design system, web content management system, Storybook and Gitlab
UI/UX Designer
City Developments LimitedUI/UX Designer
Jul. 2018 - Aug. 2021CDL, a leading global real estate company is developing a proprietary smart building mobile app (CityNexus) to enhance convenience for their tenants at their flagship building Republic Plaza. • Collaborated with IT Solutions Architect, Marcom and external stakeholders to understand user requirements • Created wireframes and interactive prototypes to illustrate the user flow by working within the original design style provided • Wrote microcopy, information labels and organized the content structure for app screens, e-mailer notifications to guide user behavior • Incorporated feedback and iterated to improve the user experience for mobile apps (iOS), dashboard, internal web portals and workflow process forms • Assisted in user acceptance testing and identified user interface issues to ensure design specifications are implemented accordingly Highlights: • Designed the first-of-its-kind contactless elevator experience via CityNexus mobile app that helped the company achieved its innovation milestone and continued safety for tenants Press release: https://cdl.com.sg/newsroom/launch-of-first-of-its-kind-contactless-lift-ecall-function-at-republic-plaza-on-its-citynexus-smart-building-app# • Asia Pacific ICT Award 2019 - Merit https://www.digiconasia.net/news/2019-apicta-awards-strong-showing-by-singapore-organizations
Graphic Designer
ShareInvestor Pte LtdGraphic Designer
Aug. 2014 - Jul. 2018Central SingaporeShareInvestor is a financial internet media and technology company that owns one of the largest investor relations network for public listed companies in Asia. • Worked closely with the marketing team to conceptualize and execute creative designs for investment events, online advertising, responsive event microsite and print ads • Designed e-mailers (EDM) for investment events using HTML and CSS and test blasting across email platforms • Designed news print artworks that comply with SPH color print specifications • Conceptualized event theme/tagline and created visual assets for company's signature event REITs Symposium & INVEST Fair across various digital channels and print artworks Web Design (Assisted the Web Design Team) • Planned timeline and tasks for specific web project phase • Translated client requirements into visually appealing website mockups that aligned with their brand • Incorporated feedback and make improvements to the mockups • Coordinated with front-end developers and project manager related to website development/content updates, interactivity and ensure design consistency within specific time frames • Projects managed: ECW Reit and First Sponsor Group
Senior Graphic Designer
Ascentis Private LimitedSenior Graphic Designer
Apr. 2013 - Jul. 2014SingaporeIndustry: CRM Loyalty Marketing / E-commerce • Conceptualized, designed and produced creative work related to marketing, graphics and web design • Designed and coded e-mailers (EDM) using HTML and CSS • Liaised with clients/project managers to design layouts for e-commerce websites, landing pages Key Projects: iShopChangi, Select Catering & Stamford Catering
Graphic Designer
Smarties@WorkGraphic Designer
Apr. 2012 - Sep. 2012SingaporeIndustry: Advertising / Print • Created visuals and prepared final artwork for magazines, brochures, and online marketing materials according to brief requirements • Liaised with clients to follow up on design changes
Designer
Adventurers Singapore Pte LtdDesigner
May. 2007 - Mar. 2012SingaporeIndustry: Events • Collaborated with sales coordinators and operations team to provide visuals from brief to production • Created visuals for event collaterals such as print invites, posters, banners, stage backdrops, entrance arch for dinner & dance, family day carnivals and sport events using Photoshop, Illustrator and 3ds Max • Designed promotional collaterals for print & website • Proposed exhibition design concepts and was successfully awarded with projects such as Young Parents Fiesta 2012, Women’s Fair 2011 • Successfully applied creative visuals to finished artworks/FA for print production - Yellow Ribbon Prison Run 2009-2010 - Asian Youth Games 2009 (across 10 venues)

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