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Work Background
Self-employedIndependent Creative Consultant
Jan. 2023After almost of decade working as an in-house resource the time was finally right to leave the comfort of full-time employment and take the plunge into full-time freelancing. I work directly with brands, or in partnership with other creatives and creative agencies to craft digital experiences.
BM Technologies, Inc. (BMTX) f/k/a BankMobileDirector of UI/UX
Sep. 2022 - Jan. 2023Lead a team of 7 designers & developers — supporting all product and marketing design needs. Successfully initiated and oversaw several software migrations to improve teams’ efficiency and workflows. Managed a source file of over 1,000 unique screens and user flows. Created design system & pattern documentation for a new white-label platform. Worked with leadership to create sales decks and prototypes of potential client experiences.
BM Technologies, Inc. (BMTX) f/k/a BankMobileLead Senior User Experience Designer
Apr. 2021 - Sep. 2022Used quantitative analytics to redesign and improve the use and success rate of an in-app direct deposit tool. Oversaw design and launch of a multi-account experience. Conducted remote moderated usability testing to identify user pain points and evaluate prototypes. Led the design management and resourcing for the T-Mobile MONEY application. Led the creation of a new white-label banking platform.
BM Technologies, Inc. (BMTX) f/k/a BankMobileSenior User Experience Designer
Jun. 2019 - Apr. 2021Radnor, PennsylvaniaWorked with the marketing team to educate them on CRO testing best practices, helped them understand campaign results, and worked to guide them into a proper iterative testing flow to approve the adoption of a student-focused banking product. Collaborated with product owners, developers, and clients to create new features. Managed the legal & client approval process for all app releases.
FusionSenior User Experience Designer
Apr. 2019 - Jun. 2019Richmond, Virginia AreaCreated new methods for analyzing qualitative experiences through A/B testing, click rate, and heat-mapping analysis. Found innovative ways to accomplish client goals and implement functionally complex front-end optimization tests. Continued to successfully improve the ancillary product conversion rates across client experiences. Mentored and trained younger staff.
Fusion.comDigital Optimization Manager
Aug. 2017 - Apr. 2019Richmond, VirginiaStrategized, developed, and implemented CRO and EO A/B tests. Worked with clients to plan and track optimization campaigns. Reported results and oversaw long-term iterative testing plans. Worked with a global base of travel-related partners that included Flynas, Air Portugal, Viva Aerobus, Amtrak, and Allianz.
Blue TriangleProduct Manager / UX Developer
Dec. 2016 - Aug. 2017Richmond, Virginia AreaLed the design, development, and user testing of new software interfaces. Worked directly with clients to identify feature requirements, plan project timelines, and beta test progress. Oversaw the product sprints and project status.
Blue Triangle TechnologiesUX / Front End Developer
Apr. 2016 - Dec. 2016Richmond, Virginia AreaWorked to remove legacy code and modernize the platform’s front-end. User-tested new concepts with clients and stakeholders. Supported marketing design and development needs.
Bravo Group, Inc.Creative Design Intern
Jan. 2016 - Apr. 2016Harrisburg, Pennsylvania Area
Sep. 2015 - Dec. 2015Harrisburg, Pennsylvania Area
Lebanon Valley CollegeWeb Assistant
May. 2014 - Aug. 2015Lebanon Valley CollegeWorks for the Marketing & Communications department as a student web assistant. Makes necessary changes to existing web pages, and works on a variety of redesign projects.