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Sales & BizDev
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Work Background
Danielle MagnerDigital Marketing Strategist + Consultant
Jan. 2020Founded on the premise of doing good work with good people, I believe in structuring partnerships based on transparency and actionable plans. If you are unsure of what to do to move your business forward and how to properly leverage digital marketing to do that, let’s talk. Together, we'll craft an actionable plan that fits your goals and your budget.
Walk_WestEngagement Manager
Dec. 2016 - Dec. 2019Raleigh-Durham, North Carolina AreaFrom intern to specialist to strategist to manager, progress marked my time with Walk West. My experiences with Walk West ranged from social media management and SEO-centered content creation to technical auditing and digital strategy consulting. - Led and executed market research and audience segmentation projects for current and prospective clients | Innovative ideas supported by data and heavy research? That's where I thrived. Extensive auditing led our strategy team to build actionable recommendations which are presented to c-suite level executives at the end of our 6-week projects. - Served as primary strategy point of contact for Walk West delivery teams | Overseeing integrated marketing projects brings me JOY. Team collaboration and transparency on successes, failures, and everything in between? There's no better environment to learn, grow, and help our clients get to their next milestone.
- Supported strategy consultancy clients and translate goals into realistic action items for Walk West team | Tracking with current clients who use Walk West as a strategy consultant is one thing. Turning marketing objectives into deliverables is another. Doing both of these things on time and without missing a beat on internal and client communications is what made our consultancy approach different than other options.
United Way of the Greater TriangleCommunity Engagement Fellow
Jun. 2016 - Nov. 2016Raleigh-Durham, North Carolina AreaManaged approximately 35 company portfolios who host an annual United Way Giving Campaign. These campaigns act as a catalyst for corporate engagement, volunteering and resource generation where local giving makes a local impact. - Analyze past performance of assigned companies in order to properly plan and implement strategies to improve account performance
- Work with Campaign Leaders from designated accounts; assist with and manage the planning, marketing, implementation and evaluation of employee campaigns
- Track campaign results and maintain a constant communication with companies concerning their campaigns
- Act as United Way representative and primary contact between accounts’ top management, campaign coordinators and United Way in order to maintain a positive relationship with each company
- Speak at a variety of events, both large and small, to present the impact of UWGT to employee partners at both leadership and non-leadership levels.
- Update and maintain company information through ANDAR database
- Network and build relationships with some of the Triangle’s most influential community and business leaders
Mid South Rehab Services, Inc.Marketing Consultant
Aug. 2015 - Sep. 2019- Help with brand development through social media consulting & content creation
- Advise and coordinate recreation of web presence
- Optimize website for organic search
- Increase recruitment from nearby universities and colleges
- Create email newsletter for DPT, OT, and SLP students on company updates and job openings
Palmetto Ridge CateringEvent Staff
Apr. 2015 - Aug. 2015Seneca, South Carolina- Assistant point person to Director of Events
- Work with catering personnel and operational staff to ensure the smooth execution of the event
- Set-up, serve, and tear-down events such as weddings, anniversary parties, class reunions, etc.
- Oversee general comfort, cleanliness, and efficiency
- Bartend as needed
Together We Rise, non-profitMarketing Intern
Jan. 2015 - Jul. 2015Greenville, South Carolina Area- Create social content for TWR Facebook, Twitter, and Instagram.
- Raise awareness for foster children on local and national scale.
- Create and manage fundraising events in the area to support the cause of TWR; this event provided 30+ local foster children with personalized duffle bags, hygiene kits, stuffed animals/blankets, & coloring books/crayons.
Institute for Parks at ClemsonMarketing Intern
Aug. 2014 - Sep. 2015Clemson, SC- Co-create marketing plan for Institute for Parks at Clemson to increase involvement and interest in research, training, and outreach programs
- Attract more students to majors such as Parks Conservation Management & Wildlife Sustainability
- Increase engagement from students/community through social media management
- Create marketing promotions to increase awareness on activity of fellows and scholars of the institute by creating e-mail templates, info-graphics, and pamphlets
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