Sara Macedo - Graphic and Digital Designer, Freelancer

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Work Background

YieldifySenior Digital Designer

Sep. 2015 - Feb. 2024PortugalI drive the digital design work and implemented innovative approaches that deliver impactful marketing campaigns. My practical approach ensures the effective engagement of clients' audiences and contributes to the overall success of our digital design efforts for prominent household brands. I also led the company’s brand design from Series A funding to acquisition, positioning the company visually across all channels.

YieldifySenior Graphic Designer

Sep. 2015 - Feb. 2020

Meireles ArquitectosDesigner Gráfico

Aug. 2013 - Sep. 2015Porto, PortugalI crafted strategic, bespoke brand strategies for various architecture projects, turning client presentations into compelling narratives with visually stunning identities. This included bringing 3D models to life through expert photo editing, ensuring each visualisation was captivating and remarkably realistic. I also orchestrated a complete brand overhaul for the firm, including web design, social media strategy and a range of branded merchandise.

YouOn - Creativity and TechnologyDesigner & Illustrator

Feb. 2012 - Oct. 2012I was in charge of the entire creative process and seamlessly moved from requirements gathering to the creation of meticulously crafted UI style guides — which empowered the developers to deliver flawless digital experiences — to overseeing each launch in close collaboration with the engineering team. I also developed branding for select clients. These brand identities were digitally native and ensured a cohesive and impactful online presence.